Director of Organic Growth, Warner Bros Discovery
CRO Focus
Entertainment company
Open for applications
Entertainment company
1001+ employees
Open for applications
1001+ employees
Company mission
To take the world’s greatest possibilities and make them a reality - creating impact, inspiring imagination, and building connections.
Role
Who you are
- 10+ years in digital growth roles, with deep expertise in CRO and strong understanding of SEO
- Proven track record driving growth through experimentation and user journey optimisation
- Strong analytical and performance measurement skills, with hands-on experience using testing tools
- Experience partnering with product, engineering, and UX teams to deliver impactful change
- Ability to lead and influence across complex organisations and multiple regional stakeholders
What the job involves
- As Director of Organic Growth, you will lead Conversion Rate Optimisation (CRO) and SEO strategy for Max.com, with a strong focus on scaling experimentation and performance across EMEA markets
- Sitting at the intersection of marketing, product, analytics, and regional teams, you’ll drive data-led improvements to the user journey, with CRO as the primary lever to increase acquisition and retention
- You’ll shape the performance roadmap, enable regional teams with frameworks and best practices, and partner closely with product and experimentation teams to execute high-impact tests. This role demands strong leadership, a test-and-learn mindset, and the ability to influence cross-functional stakeholders
- Define and lead a CRO strategy across the Max.com user journey
- Partner with product and UX teams to plan and execute high-impact A/B and multivariate tests
- Enable regional teams with guidance and tools for test ideation and optimisation
- Champion a test-and-learn culture across marketing, with a focus on iterative improvement
- Translate test results into actionable insights and scale winning variants globally
- Track performance against targets and ensure learnings are shared and applied consistently
- Lead the marketing strategy for SEO to support organic traffic growth across EMEA
- Collaborate with technical SEO teams and regional marketers on on-site optimisation
- Set performance benchmarks and monitor ongoing SEO effectiveness to support long-term visibility
- Shape and maintain the organic performance roadmap aligned with acquisition goals
- Act as a key marketing stakeholder in cross-functional forums, representing CRO and SEO priorities
- Ensure alignment across regional and global teams to support effective execution of initiatives
- This role is advertised as a Hybrid work model, that combines remote and in-office work, following our current company policy and to be agreed with your Line Manager
- Subject to any applicable laws, WBD / your Line Manager reserves the right to change this working agreement where this is essential to business needs and upon reasonable notice to you
Salary benchmarks
Our take
Warner Bros Discovery (WBD) is an entertainment company formed from the 2022 merger of Warner Bros and Discovery. It is a leader in the creation, production, distribution, licensing, and marketing of content, with Warner Bros alone boasting a huge library – more than 100,000 hours of programming – before the companies were joined. WBD’s portfolio includes Discovery Channel, Warner Bros. Entertainment, Discovery+, HBO Max, and franchises like “Batman” and “Harry Potter”.
Both of the company’s previous businesses have operated throughout the digitisation of the media space. David Zaslav, CEO of WBD, headed Discovery during its expansion into digital media, to make it a “content company” over a “cable company”. The recent focus for Warner Bros has been on next-gen distribution efforts, expanding the availability of its content across platforms and devices to reach the modern viewer. The new company has plans to migrate to one tech stack, which will require extensive retooling, as well as exploring cost-saving automation opportunities for its operations.
Since the merger, the new giant that is Warner Bros Discovery has had a shaky start, forcing the company to wind down operations and cut back on content, which included the very public scrapping of the “Batgirl” movie. However, it now seems the company may have been ahead of the curve, as a wider trend of cutbacks has been seen from peers in the space. This early move, combined with a hyper-focus on cash generation, seeks to establish WBD as an outperformer in an industry on the downturn.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-1% employee growth in 12 months
Company
Company HQ
Midtown Manhattan, New York, NY
Leadership
David Zaslav
(CEO, not founder)Spent 17 years at NBCUniversal including as President of NBC Cable LLC and NBC Media LLC.
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