Social Media Coordinator, Hypebeast
$45-50k
More information about location
Streetwear news and eCommerce platform
Job no longer available
Streetwear news and eCommerce platform
501-1000 employees
Job no longer available
$45-50k
More information about location
501-1000 employees
Company mission
To share the most authentic aspect of culture around the globe.
Role
Who you are
- Ability to develop and execute effective social media strategies
- Well-spoken and articulate in English, possess excellent oral communication skills
- Excellent writing skills
- Proficient in Photoshop and Premiere Pro/Capcut
- Experience with social media management tools, analytics platforms, and content creation software
- Strong visual eye, style and storytelling
- Attention to detail
- Deep understanding of social media trends, algorithms, and audience behaviors
- Excellent organizational, time and priority management skills
What the job involves
- Pitch and execute content creation across Hypebae’s social platforms (TikTok, Instagram, X, Threads, YouTube Shorts and Facebook)
- Shoot and edit high-quality video content
- Oversee daily posting schedules, ensuring consistency and relevance
- Monitor trends and audience insights to optimize content performance
- Work closely with the editorial team to translate their features, interviews and larger trend pieces into engaging social posts
- Track, analyze and report on key performance metrics to refine social strategies
- Be the voice of Hypebae for our community, regularly engaging with followers, responding to comments, and fostering a strong digital community
- Stay up to date with social media best practices and emerging trends in digital publishing
- Ensure breaking news and viral content is posted in a timely manner
- Research strategies to optimize our social media platforms
- Liaising with PR and brands to secure exclusive social opportunities including takeovers interviews and more
Our take
Founded in 2005 as a hobbyist men's fashion blog, Hypebeast has today exploded into an editorial and eCommerce empire with several major media outlets aimed at different market segments, a commerce branch with an online and high street presence, and a creative production agency for talent working in fashion and other areas. Considered to be an influential authority on street fashion and culture, it has amassed an audience of over 16 million unique viewers per month, mostly among men aged 18-35.
Hypebeast is named after the street fashion style emphasising heavy branding, which has been on something of a downturn lately. Men are beginning to turn towards more subdued and luxe basics (an example of this trend is the recent global decline in sneaker sales compared to loafers). While this may in the short term impact Hypebeast's eCommerce offerings, its editorial team is pivoting to remain ahead of trends and maintain Hypebeast's influence on fashion culture.
As a trend leader, Hypebeast is continually expanding into new markets. Having established media outlets for women's and Asian fashion, it has recently moved into sports and even coffee, having opened a café in its flagship clothing shop in Hong Kong. Most recently it launched in Latin America with a Spanish-language and regionally curated offering. In the long term, it will continue to expand its presence in this market and seek to grow globally.
Freddie
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Company HQ
Marylebone, London, UK
Leadership
Kevin Ma
(CEO)Founded Hypebeast in 2005. Prior to that studied for a Bachelor of Arts, Economics and Psychology at the University of British Columbia.
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