Senior Product Marketing Specialist, Blockchain.com
B2B
+ Equity and Performance based bonuses paid in cash
Cryptocurrency exchange & financial services firm
Open for applications
Cryptocurrency exchange & financial services firm
501-1000 employees
Open for applications
+ Equity and Performance based bonuses paid in cash
501-1000 employees
Company mission
Blockchain.com's mission is to build the future of the financial system, and to change it for the better.
Role
Who you are
- Minimum 5 years experience in a B2B marketing or sales support role
- Strong understanding of B2B marketing principles and lead generation strategies
- Experience in branding and/or product marketing
- Excellent communication and interpersonal skills: you’re comfortable talking to customers, prospective clients, and members of our community
- Event Management: You’ve organized events of varying scales, including small community events focused on user feedback and cultivating an engaged audience (either online or offline)
- Creativity and marketing design skills: You don’t need to be able to design your own assets from scratch (but we’d love it if you could!), but being comfortable with a tool like Canva and producing assets using existing templates
- Copywriting: Display excellent written communication skills and the ability to craft engaging and persuasive copy. Experience in writing compelling marketing content across different channels is highly valued
- Passion for Crypto: Show a genuine passion for the cryptocurrency industry and stay up-to-date with the latest trends and developments. Your enthusiasm for crypto will contribute to your ability to create impactful marketing campaigns
What the job involves
- We are seeking a results-oriented Senior Product Marketing Specialist, B2B to join the Blockchain.com Marketing Team. In this role, you will play a vital role in supporting the marketing efforts for our B2B product, Blockchain.com Pay, and our Institutional business, Blockchain.com Institutional
- You will be responsible for generating leads, supporting branding, and owning Blockchain.com’s presence at key crypto events
- Lead Generation: Develop and execute lead generation campaigns for Blockchain.com Pay
- Nurturing & Lead Qualifying: Work with Blockchain.com Pay and Blockchain.com Institutional sales teams to set up effective nurture campaigns through Salesforce
- Event Marketing: Assist with branding and promotional activities for Blockchain.com at industry events. Develop and manage event collateral materials, and help coordinate logistics for event participation
- Marketing Support: Assist the broader Marketing Team with various ad-hoc projects and initiatives
Application process
- Favorite GIF
- LinkedIn profile
- Link to personal website, blog, or content portfolio
Salary benchmarks
Our take
Blockchain.com was founded in 2011 with the aim of making Bitcoin more compelling and efficient for consumers. It's now the world's leading provider of digital currency and distributed ledger software, with over 35 million users and $1 trillion in crypto transactions conducted on the platform.
Cryptocurrencies have become a fundamental part of both financial and cultural life. And yet, their world is often still murky and confusing to the uninitiated. Blockchain.com have been focused on bringing further exposure of digital assets to mainstream audiences. As part of this, the company partnered with the NFL team, Dallas Cowboys, which has bought with it branding, advertising, content and event opportunities.
The company has impressive funding at its back, that was raised in an otherwise turbulent time for venture capital markets. This stands to signify the attractiveness of the company to investors, which certainly bodes well for its future success.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Nov 2023
$110m
SERIES E
Mar 2021
$300m
SERIES C
Total funding: $600m
Company benefits
- Meaningful Equity
- Crypto Bonus
- HealthCare
- Paid Family Leave
- Get the equipment you need
- Unlimited Vacation
- Remote-first
- Offsites
Company values
- Be relentless: A journey into uncharted territory doesn’t come without challenges. Don’t give up. Stay in the fight. Find a way
- Build like an owner: Remember: we’re a startup, first and last. Have a bias for action. Take pride in what you ship. Raise the bar.
- Be a team player: Put teamwork and the mission above your ego. Be willing to lend a hand. Ask for help when you need it.
- Communicate with candor: Realize the best ideas are forged by fire. Challenge ideas respectfully when you disagree. See giving and getting feedback as a gift.
- Embrace an infinite mindset: Know that building the financial system of the future will take decades. Aim for long term impact over short term gains. Set audacious goals. Don’t be afraid to take risks.
Company HQ
London, UK
Articles
Leadership
Peter Smith
(CEO)Peter is a 2016 World Economic Forum Technology Pioneer, and Director and Board Member at UK Finance.
Nicolas Cary
(President)Founder Commmissioner of the Blockchain Commission for Sustainable Development. Co-Founder & Chairman of the Board at skysthelimit.org.
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