Social Marketing Strategist, Figma
$149-260k
+ Equity
1-3 days a week in office
Design platform for product teams
Be an early applicant
Design platform for product teams
1001+ employees
Be an early applicant
$149-260k
+ Equity
1-3 days a week in office
1001+ employees
Company mission
Figma's mission is to help teams create, share, test, and ship better designs from start to finish.
Role
Who you are
- Portfolio of breakthrough social marketing work at both a content and campaign level
- 10+ years working in digital/social marketing with experience driving campaigns crafted to appeal to multiple audience types and personas
- Deep experience defining, evangelizing and driving end-to-end execution of social strategies at a platform level, inclusive of always-on tactics and tentpole activations
- Proven ability to concept and drive the development of high profile social activations, including leading cross-functional brainstorms and working sessions to identify and refine the highest-potential ideas
- Proficiency for turning social data into actionable insights at both a content and campaign level, with a proven track record of identifying unexpected or untapped opportunities
- Proven ability to lead through collaboration, with the ability to inspire confidence across XFN partners at all levels through subject matter expertise, diplomacy and executive presence
- Adept at crafting and refining social copy and creative, pairing platform-leve methodologies with deep situational expertise (ex: product launches vs. live events vs. owned assets) to create content optimized for specific brand moments
- Experience nurturing + growing complex social communities; experience managing across multiple personas and/or product lines preferred
What the job involves
- As one of Figma’s first Social Marketing Strategists, you’ll collaborate with a growing team of social marketers to re-imagine and up-level our social presence on channels around the world
- As a senior-level IC, your focus will be on combining a deep understanding of social data and insights with platform-level strategy + campaign-level ideation to enable best-in-class social marketing experiences + activations
- We are at a unique inflection point at Figma as we’ve expanded from a one-product, one-region presence to a multi-product, global company. How we show up on social is crucial for navigating this transition, and it’s a unique opportunity to lead, take thoughtful risks and build something special
- Partner with a growing team of social marketers, with an emphasis on developing and implementing best-in-class strategies, creative activations and content
- Develop a platform-level vision, strategy and roadmap for @Figma, inclusive of a clear framework that can inform prioritization, content, metrics and innovation
- Define and evangelize an approach for social ideation, one that can be applied across multiple product lines, audience types and brand moments (evergreen and tentpole)
- Lead the end-to-end strategy (ideation to execution) for high-profile tentpole social activations, ones crafted to introduce Figma to new audiences
- Model an insights-driven approach, proactively identifying and validating qualitative and quantitative observations from all platforms to fuel always-on tactics and tentpole activations
- Embed deeply with cross-functional teams, proactively delivering subject matter expertise and social insights to elevate marketing execution and fuel new ideas and experiences
- Present ideas and recommendations, inspiring confidence via compelling presentations that excite, influence and accelerate strategic growth
- Collaborate to proactively develop, map and implement copy and content across all of Figma's social channels
- Nurture and shape engagement across priority social channels, growing both the breadth and depth of Figma’s communities to enable durable growth
- Establish new working relationships with platforms, vendors and brand partners to help develop an ecosystem of best-in-class strategies and capabilities
- Some projects you could work on:
- Developing and implementing the next generation of Figma's social strategies at a platform-level, accelerating our evolution from a one-product/one-region focus to a multi-product/global one
- Leading cross-functional teams to create a pipeline of custom social marketing activations
- Defining Figma’s approach to international social marketing community and growth
- Collaborating with our Head of Social and Social Technologist to identify untapped opportunities for first-to-market innovations and audience growth
Our take
Figma is a web-based design platform that helps cross-functional teams of designers, project managers, and developers easily collaborate on product design projects. Its standout feature, Multiplayer mode, is like Google Docs for design, letting team members collaborate in real-time on project files that are hosted in the cloud.
Founded in 2012, Figma quickly established itself among its competitors in the sector and achieved a valuation exceeding $10 billion in 2021, boosted by a trend towards remote work. Its acquistion by Adobe for twice that amount just a year later raised eyebrows, but is a testament to the huge potential of this company and its product.
Thousands of industry-leading companies such as AirBnB, Dropbox, GitHub and Microsoft use Figma to scale their design efforts easily across distributed teams. Adobe has committed to leaving Figma autonomous going forward, and Figma will benefit from Adobe's digital imaging and AI tech in its product development.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
97% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
May 2024
$415.7m
SERIES F
Jan 2022
$0.5m
SERIES E
Total funding: $749.1m
Company benefits
- Equity
- Health, Dental, & Vision
- Retirement with company contribution
- Parental leave & fertility support
- Mental health and wellness benefits
- Generous PTO
- Company recharge days
- Learning & development stipend
- Work from home stipend
- Cell phone reimbursement
Company values
- Build community
- Run with it
- Love your craft
- Grow as you go
Company HQ
Union Square, San Francisco, CA
Articles
Leadership
Dylan Field
(CEO)Previous Research Assistant at Microsoft for 1 year. Spent 2.5 years at Brown University pursuing a CS/Math degree, dropping out with the support of the Thiel Fellowship, when he earnt a grant of $100,000 to pursue entrepreneurial projects.
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