Senior Social Media Manager, Handshake
$120-135k
+RSUs
More information about location
3 days a week in office
College career network and job board
Job no longer available
College career network and job board
501-1000 employees
Job no longer available
$120-135k
+RSUs
More information about location
3 days a week in office
501-1000 employees
Company mission
To democratize access to opportunity and ensure any student can build a great career no matter who they know, where they live or what school they attend.
Role
Who you are
- You are not only passionate about social media but also understand how to adapt messages to different audiences and can bring social-first content to life
- 5-7 years proven experience in social media management either in-house, agency, or a mix of both
- You are an expert in: content strategy, social copywriting, video production, social analytics, community management, and platform optimization
- What you are eager to become an expert in: data storytelling, higher ed, B2B software, and Gen Z trends
- How you work: adept at multitasking, project managing, problem solving, managing up, collaborating with a range of stakeholders and communicating with a point of view
- You aren’t afraid to test, iterate and try again, and again
- As a subject matter expert, you recognize the value of stakeholder opinions and are open to new ideas, approaches and ways of working
- You have experience with the following tools (or similar, with the willingness to learn new ones): Project management: Asana, Jira. Social analytics: Sprout Social, Meltwater. Creative: Canva, Figma, ChatGPT, CapCut. Collaboration: Slack, Google Suite, Zoom
What the job involves
- With your digital storytelling skills, you'll grow Handshake’s core social media accounts and experiment with new channels that reach Gen Z
- You'll be the voice of Handshake, creating content that makes career and recruiting guidance feel less like a lecture and more like advice from a trusted friend
- You will report to the Head of Communications, and work closely with corporate communications, brand design and marketing
- Develop and execute social media strategies that support business objectives and highlight Handshake’s data, product, community, and team
- Run the show across all channels: content ideation, social calendar management, production and measurement
- Drive the content creation process from ideation to publishing, in lockstep with the brand design team
- Support executive LinkedIn content creation by identifying unique angles and trending topics relevant to their area of expertise, audience makeup and business objectives
- Partner with cross-functional teams and spearhead the social component of product launches, customer events and seasonal moments tied to the academic and recruiting calendar
- Seek out and build relationships with our community (students, employers and universities), industry experts and influencers to amplify our reach
- Manage and monitor accounts for customer service inquiries and potential brand risks
- Keep us ahead of the curve on trends, platform updates and algorithm changes
- Use data to track what's working (and what's not) and take action to pivot quickly
- Be witty, supportive and additive to the online conversation through proactive community management
Our take
The three founders of Handshake established their company in an attempt to eliminate inequality and make the student hiring landscape fairer. The Handshake platform acts as a LinkedIn for college students, pairing students from every walk of life with more than 650K employers, including the entire Fortune 500, which includes Google and Nike.
The graduate recruitment platform is open to any student with a valid @.edu email address, with more than 12 million active users from thousands of colleges and universities. With a student-first philosophy, the company generates revenue from both universities and employers rather than students.
Valued at $3.5B, Handshake has gained traction in a competitive market, although it has strong competition from recruiting giants LinkedIn and Indeed. It stands out, however, by helping students build new relationships and skills, rather than simply making connections to people they already know.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Jan 2022
$200m
SERIES F
May 2021
$80m
SERIES E
Total funding: $434m
Company benefits
- 💰Equity and ownership in a fast-growing company
- 🍼16 Weeks of paid parental leave for birth giving parents & 10 weeks of paid parental leave for non-birth giving parents
- 💝Comprehensive medical, dental, and vision policies including LGTBQ+ Coverage. We also provide resources for Mental Health Assistance, Employee Assistance Programs and counseling support
- 💻Handshake offers $500/£360 home office stipend for you to spend during your first 3 months to create a productive and comfortable workspace at home
- 📚Generous learning & development opportunities and an annual $2,000/£1,500 stipend for you to grow your skills and career
- 🏦401k Match: Handshake offers a dollar-for-dollar match on 1% of deferred salary, up to a maximum of $1,200 per year
- 🏝 All full-time US-based Handshakers are eligible for our flexible time off policy to get out and see the world. In addition, we offer 8 standardized holidays, and 2 additional days of flexible holiday time off. Lastly, we have a Summer and Winter #ShakeBreak, two one-week periods of Collective Time Off
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Garrett Lord
(Co-Founder & CEO)Majored in Computer Science at Michigan Technological University. Interned at Palantir Technologies before co-founding Handshake in 2012.
Ben Christensen
(Co-Founder)Graduated from Michigan Technological University with a degree in Computer Networking & Systems Administration. Interned at Target and worked as a Developer at Up and Running Software. Was part of Arbor Networks' ASERT Security Research team.
Scott Ringwelski
(Co-Founder)Attained a degree in Computer Software Engineering from Michigan Technological University. Co-founded Handshake in 2012.
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