Product Marketing Manager, Storyteq
€70-85k
+ Employee stock ownership
3+ days a week in office
Cloud-based creative automation platform
Open for applications
Cloud-based creative automation platform
201-500 employees
Open for applications
€70-85k
+ Employee stock ownership
3+ days a week in office
201-500 employees
Company mission
To become the go-to marketing technology for brands around the world.
Role
Who you are
- 5+ years of experience in B2B product marketing, with experience in MarTech or SaaS being advantageous
- Proven track record of developing and executing successful GTM strategies and sales enablement programs
- Strong analytical skills, with the ability to translate complex product information into clear, compelling messages
- Excellent communication and cross-functional collaboration skills
- Creative thinker with a problem-solving mindset
- Ability to thrive in a fast-paced, dynamic scale-up environment
What the job involves
- As our Product Marketing Manager, you will play a pivotal role in shaping Storyteq’s product marketing strategy and execution.
- Bridging sales, marketing, customer success, and product development, you'll ensure our product’s value resonates clearly in the market.
- The role encompasses two main areas: Commercial Enablement and Go-To-Market (GTM)/Product Launches
- Commercial Enablement:
- Training and Support: Develop and deliver training sessions for the sales and customer success team, ensuring they are well-equipped to communicate the benefits and functionalities of our products effectively
- Market Intelligence: Conduct ongoing market research to understand industry trends, competitor offerings, and customer needs. Share insights with the sales and product teams to inform strategy and product development
- Feedback Loop: Establish a structured process for gathering and analysing feedback from the sales team and customers to inform product improvements and marketing strategies
- Go-to-market:
- Launch Strategy Development: Plan and execute the launch of new products and features, including setting objectives, defining target audiences, and crafting messaging and positioning
- Cross-functional Coordination: Work closely with product, marketing, and sales teams as well as customer success to ensure a cohesive and effective launch strategy. Coordinate efforts across channels to maximize reach and impact
Our take
Digital marketing has evolved beyond web-based campaigns to encompass mobile devices and social media platforms. This shift necessitates consistent marketing across multiple channels, leading to an increased demand for diverse content and larger content creation teams.
Storyteq offers a cloud-based creative automation platform that enables digital marketing teams to automatically generate platform-specific content. By providing templates for consistent branding across various formats and platforms, Stroyteq allows brands to create omnichannel campaigns without expanding their creative teams.
Unlike many omnichannel marketing platforms that focus on inbound campaigns and advertisements, Storyteq specialises in content creation. Its generative and autonomous platform aims to reduce marketing costs, streamline workforces, and deliver consistently branded content across all channels.
Steph
Company Specialist at Welcome to the Jungle
Insights
86% employee growth in 12 months
Company
Funding (2 rounds)
Jul 2018
$0.8m
SEED
Jul 2017
$0.6m
SEED
Total funding: $1.4m
Company benefits
- 25 days’ holiday + bank holidays – we understand the importance of you getting some down time
- Annual Wellbeing Day – enjoy an additional day on us to look after your physical and mental wellbeing
- Pension Scheme – helping you save towards your retirement home in the sun!
- Corporate Medical Cash Plan – claim back the cost of your medical treatments
- So many savings – through our online community platform, you can access dozens of daily deals, from money off top brands to discounts on days out
- Employee Assistance Programme – our people are at the heart of everything we do, so if you’re happy, we’re happy
- Cycle to Work Scheme – save on the cost of biking to work
- Monthly Employee Awards - Employee of the Month programme with £250 bonus
- Raising money for charity including a paid Volunteer Day – we’re all about giving back… and having lots of fun in the process!
- Referral scheme – know the perfect person to join the team? You could bag £1,000 for a putting a good word in
- Wellbeing Programme – giving you the opportunity to join regular, interactive Wellbeing Workshops or join our 30 plus Wellbeing Champions
- Enhanced Family Friendly Leave – support for you and your family to help you navigate through the craziness of family life
Company HQ
Hoofddorppleinbuurt, Amsterdam, Netherlands
Leadership
Guido Derkx
(CCO)Founder of DutchWebshark from 2011 to 2014. Manager of Data Solutions for Info Support from 2014 to 2016.
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