Digital Growth & AI Search Lead, Finite State
+ Equity
All-in-one connected security platform
Be an early applicant
All-in-one connected security platform
21-100 employees
Be an early applicant
+ Equity
21-100 employees
Company mission
To protect our connected world.
Role
Who you are
- This role is ideal for a strategic and hands-on individual contributor who thrives in a fast-moving environment and is excited to shape the future of search and digital engagement
- 6–10+ years of experience in digital marketing, with deep expertise in SEO and digital growth
- 2+ years of hands-on experience with AEO, GEO, or AI search optimization
- Experience owning or driving full-funnel digital strategies, from awareness through conversion and pipeline generation
- Strong understanding of intent data, buyer journeys, and activation of intent signals across marketing programs
- Deep understanding of how search engines and LLMs shape visibility, discovery, and digital mindshare
- Strong expertise in technical SEO, including schema markup, structured data, and site architecture
- Advanced proficiency with tools such as GA4, Google Search Console, Ahrefs, Semrush, intent platforms, and AI tracking tools (e.g., Profound, Perplexity)
- Proven ability to translate data into scalable growth strategies, including share of voice, intent capture, and pipeline impact
- Experience working cross-functionally with Demand Gen, RevOps, Product Marketing, and Engineering
- Strong communication and stakeholder management skills with a track record of driving alignment without direct authority
- A test-and-learn mindset with comfort operating in a rapidly evolving AI and digital landscape
- Experience building dashboards for AI visibility, attribution, and full-funnel performance
What the job involves
- We’re looking for a Digital Growth & AI Search Lead to lead and evolve our discovery and digital growth strategy across both traditional search engines and emerging AI-powered platforms
- You will own SEO while pioneering Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO/AIO) to ensure Finite State is highly visible, consistently cited, and trusted across Google, ChatGPT, Google Gemini, and other LLM-driven platforms
- You will also own and grow Finite State’s digital mindshare and drive a full-funnel digital strategy, connecting discovery to pipeline and revenue through intent-driven programs, tooling, and cross-functional execution
- Own and execute a full-funnel digital growth strategy across SEO, AEO, GEO, and AI-driven discovery channels
- Drive and expand Finite State’s digital mindshare and share of voice across search engines, AI platforms, and key discovery environments
- Define and operationalize intent-driven marketing programs, leveraging intent data and tooling to identify, prioritize, and capture high-value in-market audiences
- Partner closely with Demand Gen and RevOps to connect digital discovery to pipeline, ensuring strong attribution, conversion optimization, and revenue impact
- Optimize content and digital experiences for AI-driven discovery, including Featured Snippets, Knowledge Panels, and generative search outputs
- Implement AI-friendly content structures, schema markup, and semantic strategies that enable LLMs to recognize and cite Finite State as an authoritative source
- Own technical SEO initiatives including Core Web Vitals, crawlability, indexation, structured data, and log file analysis
- Build and maintain search and AI visibility tracking systems, including dashboards for citations, sentiment, competitive positioning, share of voice, and funnel performance
- Partner with Content Marketing to develop an intent-led editorial and content strategy aligned to buyer journeys and category leadership
- Translate complex search, AI, and intent data into actionable insights that drive measurable business outcomes
- Collaborate cross-functionally with Product, Engineering, Brand, Demand Gen, and Revenue teams to align digital strategy with company growth goals
- Continuously experiment with emerging AI optimization techniques and evolving search and discovery behaviors
Our take
Widespread adoption of technologies such as the Internet of Things and embedded systems is on the rise. However, this surge in technological integration brings with it a growing concern over potential vulnerabilities within the supply chain. Addressing this issue head-on is Finite State, specialising in providing security solutions for infrastructure and connected devices, primarily by offering comprehensive and transparent insights into the supply chains and files associated with firmware production.
The spotlight on cyber threats has increasingly turned to firmware, with a staggering fivefold rise in firmware attacks in recent years. Finite State asserts that its approach to countering this escalating threat is unparalleled in the market, potentially giving the company a significant advantage over other startups in the competition. Finite State has already carved out a distinctive reputation, notably through its 2019 exposé highlighting numerous vulnerabilities in Huawei's networking products.
Despite the growing awareness among enterprises regarding the looming threat of firmware attacks, reports suggest that most companies are currently underinvesting in firmware security. However, as the threat landscape evolves, a shift in this trend is anticipated. Should this change materialise, Finite State's offerings position the company to capitalise on emerging opportunities in the realm of firmware security.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
57% employee growth in 12 months
Company
Company benefits
- The Usuals: We offer equity for everyone. Medical, dental, vision covered, 401k, short and long-term disability, and life insurance
- Work-life synergy: We take time off and flexibility seriously. Our team is fully remote all across the US, enjoys unlimited PTO, and is entitled to 12 weeks of parental leave
- Mission driven team: We are a team of experts and dedicated professionals—but more than that, we are a diverse group of individuals who support one another in our work and in our mission
- Transparent culture: With bi-weekly business updates, an open-door policy with the executive team, a fireside chat series with our board and other stakeholders, we make sure that everyone on the team has access to what’s going on throughout the company
- Social & supportive environment: We work hard to ensure that Finite State is a fun, comfortable place to work no matter your background. Teams work together to ensure that everyone feels supported and has their needs met, and our vibrant social calendar gives us a myriad of opportunities to kick back and have a good time
Company HQ
Short North Arts District, Columbus, OH
Leadership
Matt Wyckhouse
(Founder & CEO)Studied Computer Science at Ohio State. Previously CTO of Cyber Innovations at Battelle, and then Product Manager at Redacted.
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