GTM Builder, Overview

• Has built something in a messy, fast-moving environment
• Strong problem solver (can go from idea → execution → insight)
• Has used or is excited to use a range of AI tools like Claude, Replit, and others
• High ownership, very hands-on
• Comfortable with ambiguity
• Willing to travel and work closely with customers
• Consulting or generalist background

Desirable

• We are growing our GTM engine in the US and MX fast, and are looking for talented individuals that can optimize and explore new avenues to growth
• In particular, we want to improve how we sell in the US and grow the engine, while also figuring out how to win in Mexico
• This is a builder role, not traditional RevOps
• You will run experiments, create sales materials, analyze results, and turn what works into repeatable systems
• You will likely own and nurture your own set of customers so you understand the sales role deeply
• Test: distributors vs direct sales, events, partners, outbound
• Find new ways to generate leads (since tools like ZoomInfo don’t work well)
• Identify what works, what doesn’t, and where to double down
• Scale the motions that work across the team
• Revamp our sales collateral including sales decks, case studies, ROIs, videos, etc
• Create new training material, videos, and other material to support customers
• Create a sales manifesto and coaching material to improve our sellers
• Track pipeline, conversion, and performance
• Improve CRM (HubSpot) where needed – note this is not a RevOps position
• Focus on insights, not dashboards
• Build and leverage AI Agents
• Define hiring profiles and locations
• Support interviews and onboarding
• What success looks like (6 months):
• Clear answer on how to win in Mexico
• Better sales materials → higher conversion
• Basic training + playbooks in place
• Improved visibility into what’s working