Marketing Director, Clue
Brand & Organic Growth, 1-Year Fix
Period tracking app
Be an early applicant
Period tracking app
101-200 employees
Be an early applicant
101-200 employees
Company mission
To enable women and people with cycles to live in tune with their biology, not in spite of it.
Role
Who you are
- You bring deep experience in women’s health and subscription-based businesses, with a clear point of view on how brand, content, influencer marketing, AEO, social, community, PR, and consumer partnerships work together to create sustained, compounding growth through distinctive campaigns and initiatives that move the business forward
- You thrive in roles where you’ve gained broad, generalist experience across multiple platforms and excel at leading a team in an integrated, collaborative way, building a cohesive marketing plan that clearly supports overall company goals
- A natural leader who inspires and aligns teams across brand, content, and organic channels
- A strategic thinker with a data-informed mindset, driving growth while fostering creativity
- Someone who builds integrated marketing strategies, orchestrates channels effectively, and measures impact
- Collaborative and comfortable working with internal teams and external partners to get the best results
- 8–12+ years of marketing experience, with senior ownership of brand and organic growth
- Experience in women’s health and subscription-based businesses
- Expertise across brand, content, SEO, social, PR, and storytelling
- Proven ability to build and scale marketing strategies that drive awareness, engagement, and organic traffic
What the job involves
- We’re excited to be looking for a Marketing Director to lead the growth of our brand and organic channels at Clue
- They will be responsible for key owned, earned and paid channels that contribute to our brand goals for 2026 and beyond
- You will own and scale our top-of-funnel marketing engine, spanning brand, organic, and content
- You are responsible for defining how our brand appears in the world, shaping how audiences discover us organically, and ensuring our channels work together in an integrated way to drive measurable growth in brand awareness, engagement, and organic traffic
- You’ll report to the CMO and work closely with Channel leads, Product, Data, Growth, CRM, and Creative teams to ensure brand and organic strategies ladder directly into company-level goals
- You’ll be a key figurehead in the company for reporting back on relevant metrics and identifying new and emerging strategies based on real-time data and market opportunities
- You'll own and evolve the brand and campaign strategy, ensuring a clear, differentiated position in the women’s health space and an ownable marketing strategy that communicates this effectively through key channels
- Define and steward brand voice, messaging frameworks, and narrative consistency across all top-of-funnel channels
- Translate brand strategy into actionable channel strategies that drive awareness, trust, and affinity
- Act as a brand champion internally, aligning cross-functional teams around how the brand shows up and why it matters
- Lead organic growth across earned and owned channels - specifically AEO, content, social, influencer, community, PR, and brand partnerships
- Develop and oversee a campaign strategy that balances education, authority, empathy, and conversion - grounded in women’s health insights
- Ensure content is optimised for discoverability, engagement, and long-term organic traffic growth
- Partner with subject matter experts, clinicians, creators, and internal stakeholders to produce credible, high-impact content that serves organic growth goals
- Build a cohesive top-of-funnel strategy where channels work together rather than in silos
- Clearly articulate how brand, content, AEO, social, PR, and partnerships reinforce each other to drive awareness, engagement, and organic traction
- Use data driven insights from one channel to inform others (e.g., search informing content, social informing brand storytelling)
- Collaborate closely with paid, CRM, and product marketing teams to ensure a seamless customer journey from awareness through activation
- Strong ability to interpret dashboards, performance reports, and audience insights to guide strategic decisions
- Comfortable using data to prioritize initiatives, identify opportunities, and course-correct across brand, content, and organic channels
- Partners closely with analytics and growth teams to turn insights into clear actions, not just reporting
- Define success metrics for brand and organic efforts, including brand awareness, engagement, organic traffic, and leading indicators of subscription growth
- Partner with analytics and growth teams to develop dashboards and reporting that connect top-of-funnel performance to downstream outcomes
- Use qualitative and quantitative insights (brand tracking, audience research, content performance) to continuously refine strategy
Our take
Clue is a femtech app built to offer a tech-based birth control method by tracking the fertility cycle. The company aims to encourage women and people with cycles to understand their bodies through its user-friendly app that offers in-depth information about their health.
Clue differentiates itself through its use of science to provide users with actionable insights regarding their health. Furthermore, it calculates fertility windows based on global averages instead of ovulation data, which makes its results more accurate. The company continues to collaborate with scientists and universities in order to ensure the product is as accurate as possible.
Clue also continues to focus on raising awareness about the importance of tracking periods and ovulation for health and family planning, and, with an increasing amount of research being done in this space, is well-positioned for further growth. The company has not been immune from wider economic effects and cut its staff early in 2023, though this was followed by a successful fundraise that will enable it to expand its product portfolio, scale its digital family planning offering, and invest in research.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
May 2023
$9.4m
LATE VC
Apr 2023
$8.2m
LATE VC
Total funding: $67.6m
Company benefits
- Flexible Fridays - Use your Fridays for whatever you need to stay healthy and productive
- Hybrid workplace - Work from home whenever you like and remotely for a designated amount of months a year
- Keep learning - Benefit and grow from your own development budget of €1,500 a year
- Employee share options - Be part of Clue’s success with our Employee Share Option Plan
- Personal coaching - Book yourself time with our coach to talk about whatever is on your mind
- Dog friendly office - Bring your furry friend with you to the office (P.S. We have treats.)
- Office space - Enjoy our office in the heart of Berlin, where great people meet and meaningful work happens
- Weekly yoga - Take part in our weekly online yoga classes to stretch it out and give your back a break
- Gym membership - Get a subsidized Urban Sports Club membership (€9.99 instead of €59)
Company HQ
Kreuzberg, Berlin, Germany
Leadership
Ida Tin
(Co-Founder)Previously Owner and Director at Moto Mundo for 5 years and Project Leader at Front Runners for 4 years.
Salary benchmarks
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