Mobile User Acquisition Specialist, Leadtech

• 5 years of experience in Social Media Advertising
• Broad experience in working in mobile apps projects
• Proficient in Facebook and Instagram Ads is mandatory
• Strong knowledge in Google Analytics, Google Tag Manager & Firebase
• Advanced level in Google Ads Editor, Power Editor & Facebook Ads Manager
• Advanced Microsoft Excel skills
• Strong analytical skills
• Fluent in English
• Very strong attention to detail
• Capable of managing multiple projects simultaneously
• Ability to work independently and synthesize large amount of data
• Flexibility, being able to adapt quickly to changing priorities
• Desire to share your experiences and knowledge
• Team worker, self-motivated and proactive

Desirable

• Create a paid social media campaign strategy for Mobile Apps
• Own and develop a social media plan including photo and video content
• Create and optimize Google Search and UAC campaigns
• Build campaigns in different social media platforms including Facebook, Instagram, Twitter, Snapchat, TikTok
• Identify new channels with opportunity to grow and expand the brand
• Enjoy creating copies and editing them
• Execute AB tests, collect and analyze data, and insights in order to achieve maximum ROI in Social Media platforms
• Optimize copy and landing pages for paid social and display ads campaigns
• Collaborate with ASO specialists to maximize apps visibility
• Perform periodical competitor analysis
• Define retargeting/remarketing strategies
• Target audiences for each purpose
• Implement retargeting/remarketing campaigns
• Management and optimization of remarketing campaigns
• Compiling performance reports
• Reporting and analysis on different performance metrics: CPA, CPL, CPI, ROI, LTV and Social Ads KPIs