Client Analyst, Basis Technologies

• 1-2+ years digital media experience, especially in media measurement departments
• Strong independent thinking and problem-solving abilities
• Natural presenter and communicator, ability to translate technical data concepts to non-data teams
• General understanding of SQL, general data strategies & structures
• Strong qualitative skills with ability to demonstrate quality data organization and analysis techniques
• Understanding of digital media buying and ad serving landscape

Desirable

• Aligning campaign objectives/KPIs with client business goals, develop performance measurement plans and recommendations for campaign optimization
• Analyzing performance data to investigate hypotheses across large, multi-dimensional datasets
• Delivering actionable insights and analyses that tell the performance story of the campaign, focusing on campaign success
• Recommending data collection strategies for your assigned set of clients
• Partnering with Client and Media Services, Search, and Social team members to develop forward-looking campaigns based on historical performance insights
• Presenting optimization recommendations and insights to both client and internal audiences
• Educating Client & Media Services teams on Centro solutions related to analytics such as attribution, data management, consumer journey, etc.