Director of Growth Product Management, Upside
$227-250k
+ Equity
2 days a week in office (Flatiron District)
Mobile reward application for retail spending
Open for applications
Mobile reward application for retail spending
201-500 employees
Open for applications
$227-250k
+ Equity
2 days a week in office (Flatiron District)
201-500 employees
Company mission
To advance the economic power of people living and working in the real world.
Role
Who you are
- 12+ years of growth product management experience within a relevant industry, including building a high-performing team and partnering across departments
- Experience with quantitative analysis and driving measurable growth in product adoption, customer engagement, and revenue through insights from data and customer feedback
- MarTech stack knowledge and proficiency with growth analytics and product analytics tools such as Amplitude, Mixpanel, Fullstory, and HotJar
What the job involves
- You'll report to the CMO and President, Consumer, and you'll lead our transformation from a successful single-vertical business to a thriving multi-vertical platform
- Your work will help acquire and retain customers with diverse needs and shape our future growth trajectory
- Lead the development of the Growth Product Management team, encouraging professional development and providing a collaborative, curious, and supportive work environment that promotes teamwork and new ideas
- Build a growth strategy focused on scaling product adoption, increasing engagement, and driving sustainable revenue growth
- Create quarterly product roadmaps focused on growth-focused product initiatives that support feature adoption, boost user engagement, improve acquisition and retention, and align with our revenue goals
- Collaborate and cultivate relationships across marketing, product, analytics, engineering, and other teams to deliver meaningful growth projects and build a world-class product experience
- Identify opportunities for marketing automation, including applying AI and ML tools to enhance personalization, customer segmentation, and operational efficiency across growth product management efforts
- Use data-driven insights to refine user experiences across the customer journey, set learning agendas through analysis of performance metrics, market trends, and competitive insights, and present growth performance and strategic insights to leadership, using data to refine growth strategies and identify new opportunities for scale
- Refine the experimentation and test-and-learn budget to explore growth opportunities and industry best practices
Our take
Loyalty systems, vouchers, and other special offers have a proven track record at winning over new customers for businesses. However customers can be reluctant to sign up due to the sheer number of these schemes. Upside exists to unify these loyalty schemes with a single flexible reward app.
While retail reward platforms are nothing new, Upside functions more like a marketplace, linking participating businesses to potential customers. It also rewards customers with cash back on eligible purchases, a more flexible reward than is traditional in loyalty schemes. With over 50,000 businesses enrolled and 30 million app users, Upside has grown into a major player in this sector.
Having secured investments in a 2022 round of equity funding, Upside expanded into mobile payments, growing its value to over $1.5 billion. Upside is moving to scale its operations by hiring additional talent and forming new partnerships with brands and businesses. As growing inflation impacts the cost of living, Upside's product will likely be increasingly appreciated by consumers and businesses who depend on their custom.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Apr 2022
$65m
SERIES D
Total funding: $65m
Company benefits
- Health and Wellness - We’re happy to provide our team members with generous health, vision, and dental insurance options
- Lunch - We cover the cost of lunch everyday for team members onsite to enhance our team building and encourage collaboration. Plus local restaurants appreciate it!
- Stock Options - Our team’s success is our company’s success, and we should all have a stake in that. We’re glad to offer our team members valuable stock options
- Unlimited PTO - Yes, you read that right. When you need time off, we’ve got you covered
Company values
- Empathetic - We enjoy learning from our users, merchants and teammates in an effort to improve every day. We thoughtfully build products that add value and seamlessly become part of your every day
- Genuine - We are passionate about our mission to help people & businesses thrive. We are our authentic selves, inside and outside the office
- Diverse - We are deliberate about building a diverse workforce, and value the richness that different perspectives bring. We appreciate that diversity spans multiple dimensions — racial, cultural, socio-economic, educational, opinion-based, and more
- Supportive - We prioritize relationships with our users, merchants, and within our team. We embrace our individuality, accept one another, and appreciate each person’s contribution to our mission
- Transparent - We are open with our merchants, users, and fellow team members about all aspects of our business. We are open about company successes and failures, and socialize issues to collectively problem-solve
- Impactful - We are motivated by the impact our work has on the world. We are thoughtful and deliberate about the way forward, and use data to guide our decisions
Company HQ
Dupont Circle, Washington, DC
Articles
Leadership
Alex Kinnier
(CEO & Co-Founder)Experience as Group Product Manager for Google from 2005 to 2008. Senior Vice President of Products and Engineering for Opower from 2012 to 2015.
Wayne Lin
(CPO & Co-Founder)Experience as Product Manager for Google from 2005 to 2010. Vice President of Product Management & Analytics for Opower from 2010 to 2015.
Rick McPhee
(Co-Founder)Experience as Vice President of Engineering for HP's Fortify Software from 2008 to 2012. Senior Vice President of Engineering for Opower from 2012 to 2015.
Joanna Kochaniak
(Co-Founder)Experience as Programmer Analyst for the Institute for Physical Sciences from 2007 to 2010. Lead Software Engineer for Opower from 2010 to 2015.
Jan Rubio
(Designer & Co-Founder)Experience as Research Assistant for George Washington University from 2009 to 2011. Senior Software Engineer for Opower from 2011 to 2016.
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