As more customer data is created and consumed across more systems, touchpoints, and tools than ever before, it has become a universal need to connect these systems and data sources to drive personalization while respecting consumer privacy needs.
mParticle is a retail customer data platform that improves the way companies collect information on their customers. mParticle utilizes sophisticated algorithms and machine learning technology in order to help drive better customer interactions. The firm also provides a range of data analytics services, A/B testing, marketing, and data warehousing tools.
Big data analytics in retail is expected to reach a total market value in excess of $25.5 billion by 2028. To help capitalize on this, the company has sought several acquisitions, the most recent being AI startup Vidora and analytics provider Indicative.
It is also working on its product to reach larger clients. It recently launched a new toolkit that allows enterprises to gather data from across the customer lifecycle, as well as introducing Custom Access Roles to its platform. A direct sync with Snowflake also bolsters the platform's utility, with other data platforms including Google BigQuery, Amazon RedShift, and Microsoft Azure to be supported in the future.
Steph
Company Specialist at Welcome to the Jungle
