Growth Marketing Specialist, Equip Health
$70-83k
Offers Bonus
Virtual treatment program for eating disorders
Posted today
Virtual treatment program for eating disorders
501-1000 employees
Posted today
$70-83k
Offers Bonus
501-1000 employees
Company mission
To provide eating disorder treatment that works to everyone who needs it.
Role
Who you are
- This person should have a foundational understanding of digital marketing and paid social – including Meta – and a bias towards action. Strong analytical skills and ability to work collaboratively with multiple stakeholders are a must
- BA degree in Marketing or a related discipline
- 2+ years of professional experience in a marketing role (growth or digital marketing preferred)
- Familiarity with the paid Meta channel
- Demonstrated comfortability with analyzing marketing data
- Work is performed 100% from home with no requirement to travel. This is a stationary position that requires the ability to operate standard office equipment and keyboards as well as to talk or hear by telephone. Sit or stand as needed
What the job involves
- The Growth Marketing Specialist will play a key role in helping get more people to the virtual doors of Equip by managing the performance of existing and new digital channels (with a focus on Paid Meta), and growth partnerships. They will also support overall growth marketing initiatives through data analysis and insights gathering
- Manage daily performance of all assigned digital channels (including Paid Meta) by uploading/updating assets, adjusting budgets, target caps, etc
- Own the testing pipeline for all assigned digital channels, including test idea development, scoring, launching, and analysis
- Partner with the Brand Team in creating all necessary assets (creative, copy, LPs, etc) for initiatives
- Create landing pages with minor edits as needed for testing
- Assist in launching new channels as needed
- Monitor, measure, and analyze performance across digital and partnership channels through dashboards, reports, and presentations
- Deep dive into data of assigned channels and related landing pages to further their optimization
- Conduct data exploration and insights gathering for various other growth marketing initiatives
- Be the primary POC for outside partners that Growth Marketing works with and execute on agreements in collaboration with the Brand team
- Support the Sr. Manager, Growth Marketing in scaling the partnership channel
- Perform other duties as assigned
Our take
Eating disorders are common in the United States. Roughly 9% of the population, or 28.8 million people, will have an eating disorder in their lifetime. However, long waiting lists and one-size-fits-all approaches that usually do not involve the patient's support network lead to many people suffering without the help they need.
Equip Health provides virtual treatment programs for people with eating disorders, leading treatments with virtual five-person care teams consisting of a therapist, physician, peer mentor, family mentor and dietitian. The family mentor represents the company's Family Based Treatment method, which is designed to empower families to help loved ones overcome their eating disorders.
By holding all sessions virtually and including the family of the patient in their recovery, the company can increase accessibility to eating disorder treatment, reduce its cost, and help more people recover. The value of this proposition has seen Equip Health raise substantial funding, the latest of which is being channelled into expansion of the platform.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
56% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Apr 2024
$35m
SERIES C
Feb 2022
$58m
SERIES B
Total funding: $109.7m
Company benefits
- Work in ways that work for you - Flexible PTO & work hours
- Work from home – or close to it - Co-working space stipends
- Comfortably WFH - Home office tech stipend
- Take care of yourself and your most important people - 12 weeks of paid parental leave, short term & long-term disability
- Healthcare and more - Medical, Vision, Dental, HSA & FSA
- We invest in you - 401k program starting day 1
- Open feedback in every direction - Regular coffee with co-founders and ongoing 360 feedback
Company HQ
Carlsbad Village, Carlsbad, CA
Leadership
Kristina Saffran
(Co-Founder & CEO)Co-founder and CEO of Project HEAL: Help to Eat, Accept and Live, from 2008 to 2019. Was also a Mental Health Advisory Board Member for Verily Life Sciences for 2 years.
Erin Parks, Ph.D
(Co-Founder & Chief Clinical Officer)Experience as Manager of the Pediatric Clinic for Eating Disorders at UC San Diego Health, where they are an Assistant Professor. Also Founding Operator of the Coalition Network.
Share this job
View 7 more jobs at Equip Health