Marketing Operations Manager, LEAP Legal Software
$117.5-130k
+ Company Shares Opportunity
Productivity software for legal practices
Be an early applicant
Productivity software for legal practices
101-200 employees
Be an early applicant
$117.5-130k
+ Company Shares Opportunity
101-200 employees
Company mission
We help law firms be more productive. We envisage a world where people wake up each day inspired to make a positive impact on other people’s lives through their job - no matter what that job is.
Role
Who you are
- You’re a proactive and analytical marketing operations specialist who is skilled in leveraging technology to optimize marketing performance
- Bachelor’s degree in Business, Marketing or a related discipline with 2 years of relevant experience in any occupation which includes required experience/skills
- 2 years of experience working with ZoomInfo for lead generation and account data enrichment, enhancing targeting and segmentation strategies for go-to-market campaigns
- 2 years of experience using HTML and CSS to manage and optimize digital marketing campaigns, ensuring seamless integrations with marketing technologies and effective execution of web-based initiatives
- 2 years of experience developing and implementing reports and dashboards to measure marketing campaign attribution and ROI with Google Analytics, Salesforce CRM, and data management platforms including Excel, SQL, and Tableau
- 2 years of experience executing marketing campaigns through Salesforce Pardot, focusing on automated email campaigns, lead scoring, audience segmentation, automation rules, and performance analysis to enhance lead nurturing and optimize collaboration with sales teams
- 2 years of experience coordinating marketing process optimizations, digital marketing campaign execution, and lead routing for a B2B SaaS company
- 2 years of experience with managing multiple projects, meeting deadlines, and communicating with cross-functional teams
- Candidate may work from home (WFH) office located within commuting distance
What the job involves
- We are seeking an experienced Marketing Operations Manager to work with our busy marketing team
- As a Marketing Operations Manager, you will play an essential role in optimizing and enhancing our marketing efforts to drive efficiency and effectiveness
- In this position, you will bridge the gap between strategic marketing initiatives and operational execution
- Your expertise will help ensure that our marketing technologies and processes are fully leveraged to achieve the company’s goals
- You’ll be responsible for managing LEAP’s marketing operations, ensuring the strategic implementation of our marketing stack to maximize performance and streamline processes
- Develop and implement systems and procedures for identifying promotional and marketing initiatives for LEAP
- Build Salesforce-connected campaigns for new prospective law firms that would benefit from the LEAP legal practice management platform
- Prepare reports in connection with new prospects for new law firm clients and utilize such reports to create targeted lists for email sends
- Monitor and analyze the effective nature of marketing systems including: Pardot, Marketing Cloud, Drift, and Salesforce, specifically in terms of determining if such tools are contributing to meeting the Company’s marketing needs and objectives
- Utilize the analysis of information gathered to recommend new marketing systems and initiatives, and create improved workflow processes to increase the scalability and efficiency of the marketing efforts for LEAP
- Collaborate with Sales Teams to coordinate sales and marketing initiatives to optimize their effectiveness and ensuring that such marketing initiatives are contributing to meeting objectives
- Analyze product data and creating projections for increases in demand for product and product categories for every planned promotion
- Review Pardot-related tasks, including but not limited to, administration of list imports, open rates, conversions, automation rules, form creation, email opt-outs and bounce evaluation, deliverability, and prospect scoring and grading, assignments for staff, and Salesforce syncing
- Collaborate with global Sales Teams to optimize the utilization of sales and marketing technologies
- Lead and plan forecasting meetings to discuss industry trends in the legal field, across multiple practice areas, in order to identify potential new clients for planned promotions
- Ensure that sufficient legal and technical support is available to support targeted marketing initiatives
- Research and analyze new and experiential marketing channels and source of data, and customizing methodology configurations in order to achieve our 50-State expansion efforts
- Monitor lists of potential law firm clients, including cleaning/importing prospect lists, building data extensions, and automating imports using Salesforce Data Loader and Marketing Cloud
- Identify the most accurate metrics and utilizing them to assess customer satisfaction, based on the performance of the LEAP platform for our existing customers, and identifying new products available to existing clients which would increase efficiency in managing their legal practices
- Recommend new marketing systems and processes, to increase the scalability and efficiency of the marketing function of our Company based on the findings of reports and analysis of metrics
- Identify and implement expansion and retention marketing campaigns across multiple channels
- Coordinate marketing content for new potential business and existing clients through one-offs, drip campaigns, journeys, engagement programs, and newsletters
- Perform rigorous A/B testing of loyalty and win-back campaigns across organic (non-paid) channels to reduce customer churn
- Build and continuously monitor weekly reporting of database KPIs, including campaign performance, marketing pipeline, and revenue attribution
- Work closely with the Account Management team to understand building-level metrics and marketing campaigns to improve top-of-funnel penetration
Our take
Managing a legal practice takes an immense amount of time and skill, and this can draw practices away from their clients. Leap solves this problem by offering a suite of practice management, accounting and collaboration tools.
Leap has gained a great deal of traction since its launched, largely because it offers practices a comprehensive, all-in-one solution that is proven to improve productivity. Leap now has offices in six countries and is trusted by over 61,000 lawyers around the world. This is testament to the platform's considerable value.
Leap has secured a strong lead in the legal software market, but it will need to continuously build its product in order to remain as competitive as possible.
Freddie
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Company benefits
- 8% Employer Pension Contribution
- Private Health Insurance, including Optical and Dental
- Professional Development Fund - £500 yearly allowance to grow and upscale your career
- £50 a month Gym Contribution - your choice of facility or activity
- Employee Assistance Program
- Monthly Office Socials
- Enhanced Parental Leave
- Yearly Service Rewards
- 25 days holiday (plus 8 bank holidays)
- Cycle to work scheme
- Perkbox Membership
- Life Insurance Cover
- Volunteer Day - We offer 1 day per year for a charity of your choice
Company HQ
Twickenham, UK
Leadership
Gareth Walker
(CEO)Previously Client DeliveryManager at LEAP, was a Helpdesk and IT Manager at Peapod Legal Office and was the Deputy Manager at Ladbrokes.
Salary benchmarks
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