Product-Led Growth Manager, Roblox
$169.6-207.8k
Office located in San Mateo, CA
Online gaming and entertainment platform
Job no longer available
Online gaming and entertainment platform
1001+ employees
Job no longer available
$169.6-207.8k
Office located in San Mateo, CA
1001+ employees
Company mission
To connect a billion people with optimism and civility.
Role
Who you are
- 5-7+ years of experience in product led growth; growth initiatives and leading a cross functional team. Experience identifying growth opportunities and building strategies to drive results
- Bachelor's degree in computer science, business, economics, mathematics or related discipline
- Expertise in growth marketing or user acquisition with focus on the user funnel
- Mobile app install experience. Experience with mobile attribution, fraud detection and deep-linking
- Analytical and quantitative mindset. Data-driven results are at the forefront of all decisions. Ability to partner closely with Data Science to set up experiments
- Experience with incrementality, coefficients, ARPU, retention and user LTV
- Skills to articulate complex technical information to leadership and also drive relationships with product/engineering teams
- Strong Collaboration skills with teams. Ability to inspire and get buy-in to influence the product roadmap
- Knowledge of Search Engine Optimization (SEO). Experience to Increase rankings that lead to impact
- Knowledge of cutting edge ad tech and advertising products to yield scalability
What the job involves
- As a Product Growth Manager, you will be a key driver in helping our product and engineering teams shape and grow the future of Roblox
- You'll partner with growth marketers, data scientists, product managers, engineers and leaders across the company to grow Roblox's user base, re-engage users, and drive successful growth initiatives
- The ideal candidate will be responsible for developing and executing a comprehensive product-led growth strategy that supports the overall business objectives, with a focus on data-driven experimentation, user behavior analysis, and product optimization
- This role will report into the Director of Growth Marketing which is in the Product Organization
- Partner closely with product, engineering, data science and design teams to establish product led growth strategy
- Lead the product roadmap for Growth reaching millions of potential users
- Own the product led growth roadmap reaching millions of potential users
- Build and optimize the user onboarding experience to increase signup velocity
- Improve and build business processes to enable speed and impact
- Identify new business opportunities to drive growth and revenue for Roblox platform
Our take
Online gaming may be a well-established space, but Roblox has distinguished itself as a leader by empowering its community to build, share, and profit from their own creations, turning game development into an accessible, rewarding ecosystem for millions of users.
In addition to standard games, the platform offers virtual worlds and other experiences to explore and interact with. Its platform provides an online ecosystem for millions to create, socialize, chat, and explore immersive experiences with friends. In fact, in the US its used by two-thirds of children aged 9 to 12.
While the platform does face scrutiny over users safety (particularly given its young audience) the company's efforts to strengthen parental controls and open dialogue through initiatives like its new Parents Council signal a growing commitment to addressing these challenges. At the same time, its financial performance and creator-focused investments underscore a business in very strong health. With record payouts to developers, an expanding older player base, and a platform that increasingly rewards creative talent, Roblox's trajectory remains one of innovation and impressive growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2021
$520m
SERIES H
Feb 2020
$150m
SERIES G
Total funding: $922.8m
Company HQ
South San Mateo, San Mateo, CA
Leadership
David Baszucki
(Founder & CEO)Studied Electrical Engineering at Stanford before founding Knowledge Revolution in 1990, where they spent 9 years as CEO. They worked as VP of MSC.Software for 2 years, and started Roblox in 2005.
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