Digital Marketing Analyst, Connexity
$75-110k
+ Equity
2 days a week in office (Santa Monica, CA)
Performance marketing technology for retailers
Be an early applicant
Performance marketing technology for retailers
201-500 employees
Be an early applicant
$75-110k
+ Equity
2 days a week in office (Santa Monica, CA)
201-500 employees
Company mission
To utlize its expertise in technology and data-driven performance marketing to help online retailers find new customers and grow sales.
Role
Who you are
- 1-2+ years of experience in a data analytical role; 3+ years of experience managing paid digital marketing campaigns
- Performance marketing / direct response advertising experience preferred
- BS / BA Degree in business, economics, mathematics, computer science, or statistics preferred
- Ability to transform complex facts, figures, and numbers into plain English that can be easily understood
- Keen attention to detail, financial responsibility, and strong organizational skills
- Adept at compiling accurate reports and presenting analytical findings in a clear, concise manner
- Excellent communication skills
- Strong working knowledge of Excel and capacity to work with technical systems and teams
- Adaptable and resourceful self-starter with the inquisitiveness and hunger for optimization and problem-solving
- Knowledge of SQL, Perl, Python a plus
What the job involves
- The Digital Marketing Analyst in based in US, reports to the Sr.Manager, Digital Marketing & Pricing Analytics, and is a part of the US Traffic Acquisition & Analytics team
- The Digital Marketing Analyst is responsible for analyzing and optimizing various aspects of digital marketing campaigns to improve their performance, drive desired outcomes, and identify potentials that drive the growth of Connexity and our partners
- The Digital Marketing Analyst, manages a variety of strategic objectives across Analytics, Operations, Innovation, and Leadership
- Using big data, they extract, analyze, and report on findings that drive growth for the business and clients
- They monitor and optimize pricing and sales performance across a portfolio of traffic channels (Affiliate, Influencers, and various Paid Media sources), identify opportunities and risks for growth, and present and execute on recommendations for improving the overall health of our retail performance marketing network
- Analytics
- Allocation of time: 40%
- Produce and report on business unit metrics relevant to traffic, monetization, and conversion quality
- Formulate hypotheses that can be tested, measured, and reported on to a larger audience
- Support business initiatives by identifying key trends in big data that can drive growth for the business
- Validate data integrity in all analyses performed
- Support department-wide ROI reporting and analyses when needed
- Operations & Execution
- Allocation of time: 50%
- Monitor daily and intraday vital signs of business units owned and ensure performance tracks to expectations
- Manage the quality of inbound and outbound traffic and optimize toward business targets daily
- Partner with multi-disciplinary teams to identify and resolve business short-falls and build upon wins
- Act as internal and external source expert for accounts & business unit(s) managed
- Provide ad hoc operational support across Traffic Acquisition channels when needed
- Strategy & Innovation
- Allocation of time: 5%
- Initiate internal department projects and pitch ideas for new methods to improve operational effectiveness
- Support reporting/analytical needs that provide recommendations to drive high-level decision-making
- Leadership & Team Development
- Support documentation needs and training of analysts that are more junior
- Support the management/nourishment of strong relationships with media vendors
Our take
Connexity is a marketing technology company that operates an online retail and e-commerce advertising network. Connexity, which was first founded as Shopzilla, offers online sellers and publishers a means of building revenue and finding new customers without having to sell data to big-name advertising and discovery brands, namely Google and Facebook.
Over the years, Connexity has accumulated a number of related businesses, including Become.com, Skimlinks and PriceGrabber. It covers various activities including affiliate links, influencer marketing, in-stream advertising, and shopping search ads. This has led to over 800 million shopping leads, and billions in sales for its customers (particularly impressive as the e-commerce world continues to struggle to keep online consumers' attention). Its customers include Walmart, Wayfair, Skechers, Macy’s, eBay and Otto.
In 2021, Connexity was bought by Taboola for $800M. The company plans to continue extending Connexity's adjacent technologies, allowing for more cross-selling and upselling opportunities. It is also focusing on developing tools that attract and convert ordinary site visitors into browsers and then into shoppers.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (1 round)
Aug 2012
$3m
EARLY VC
Total funding: $3m
Company benefits
- Preparing for the Future > A company match to enhance your savings for those golden years.
- Work/Life Time > Flexible Time Off and 10 paid holidays per year – Ask about Summer Fridays!
- Protect Your Family > Company paid Life Insurance, AD&D, and paid Disability Leaves.
- Health > Medical, Dental, Vision, Telehealth, Spending Accounts, Flu Shots, and more! (Transparency in Coverage)
- Employee Recognition Program > We recognize performance, innovation, and being a good “Xer”.
- DEI Council > Transforming our workplace into an inclusive environment.
- Learning & Development > If you like learning, we like training.
- Events > We celebrate…everything! Team building, parties, and charity events.
- Wellness > Join our team of Wellness Warriors!
Company HQ
Santa Monica, CA
Leadership
Bill Glass
(CEO, not founder)Studied Economics at UC San Diego, and received an MBA from the University of Pennsylvania. Was Executive Vice President of Flipside.
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