Paid Marketing Manager, Bokksu
$90-110k
+ Stock options
3 days a week in office
Japanese snack subscription service
Job no longer available
Japanese snack subscription service
21-100 employees
Job no longer available
$90-110k
+ Stock options
3 days a week in office
21-100 employees
Company mission
To deliver artisanal Japanese snacks, teas, and products worldwide.
Role
Who you are
- If you're passionate about scaling efficient customer acquisition and thrive in managing performance channels like Paid Social and Paid Search (SEM), this role is perfect for you
- Data Junkie - Strong analytical skills and ability to interpret campaign data to make data-driven decisions and optimizations
- Team Player - Excellent communication skills with the ability to collaborate and provide clear briefs to creative teams
- Budget Dynamo - Strong budget management skills and experience in pacing budgets throughout the month
- Dream & Do - Demonstrated ability to execute on tactical campaigns while also providing strategic direction and recommendations
- Marketing Futurist - Proactive and results-driven mindset, with a passion for continuous learning and staying ahead of industry trends
- Move like the Wind - Ability to thrive in a fast-paced, entrepreneurial environment and manage multiple projects simultaneously
- Bachelor's degree in Marketing, Advertising, Business, or a related field, or equivalent work experience
- 4+ years of experience as a paid media marketing manager, performance marketing manager, digital marketing manager, or growth marketing manager
- In-office and some startup experience is preferred
What the job involves
- Lead our digital marketing strategy, collaborate with cross-functional teams, and optimize campaigns to make a meaningful impact. Join us and be part of an exciting journey at Bokksu!
- Multichannel Maven - Manage and optimize campaigns across various paid marketing channels, including Paid Social (Facebook/Instagram, TikTok, Twitter, Snapchat, Pinterest), Paid Search (Google, Bing), Display (Google, Criteo, Klickly), CTV, Podcasts, and Direct Mail
- Media Maestro - Develop and implement comprehensive paid media strategies across multiple platforms to drive customer acquisition, revenue growth, and brand awareness
- Trend Tracker -Stay up-to-date with industry trends, emerging channels, and best practices to identify new opportunities for customer acquisition and engagement
- Testing Testing 1, 2, 3 - Conduct A/B tests and other experiments to optimize campaign performance, targeting, messaging, and creative elements
- Creative Collaborator - Collaborate with the creative team to provide clear briefs on desired paid ad creative, ensuring alignment with brand guidelines and campaign objectives
- Resource Allocation Guru - Monitor campaign budgets, pacing, and performance metrics to ensure efficient allocation of resources and achieve predetermined KPIs
- Turn Numbers into Action - Analyze campaign data and provide actionable insights to inform future strategies and optimizations
Our take
Bokksu is an the authentic Japanese snack box company and has been offering subscription packages direct to customers since 2016.
The company sets itself apart from long-time rival, Tokyo Treat with its exclusive partnerships with small, local Japanese merchants. While Tokyo Treat often sources from larger manufacturers, Bokksu's focus on authenticity and supporting local businesses has earned it a dedicated following among snack lovers who are looking for a genuine taste of Japan.
Thanks to its strong foundation, Bokksu has expanded its reach to even more exciting opportunities. Beyond its popular snack subscription service, it is also tapping into the fast-growing online grocery market. While competitors like Umamicart and Weee! may offer similar products, Bokksu stands out with its nationwide shipping, allowing it to stay ahead in an ever-evolving eCommerce landscape.
Steph
Company Specialist at Welcome to the Jungle
Insights
-4% employee growth in 12 months
Company
Funding (1 round)
Jan 2022
$22m
SERIES A
Total funding: $22m
Company benefits
- Unlimited Time Off: Time off matters! We offer an unlimited PTO policy
- Insurance: Medical, dental, and vision coverage
- Retirement: 401K plan
- Commute Benefits: Pre-tax benefits are available!
- Wellness: Gym and other wellness discounts to help you stay healthy
- Free snacks, teas, & coffee
- Freebies: Yup, you get a free Bokksu each month! And our in-house Japanese snack & team bar!
Company HQ
Midtown East, New York, NY
Leadership
Danny Taing
(Founder & CEO)A Stanford sociology grad who worked as a Google adwords strategist, and then in business development at Rakuten.
Salary benchmarks
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