Assistant Brand Manager, Diageo
Johnnie Walker, Global Travel
+ Annual bonus of circa 10% of your base salary (dependent on performance) & Share options
Alcoholic beverage company
Job no longer available
Alcoholic beverage company
1001+ employees
Job no longer available
+ Annual bonus of circa 10% of your base salary (dependent on performance) & Share options
1001+ employees
Company mission
To be one of the best performing, most trusted and respected consumer products companies in the world.
Role
Who you are
- If you want to grow yourself in this unique international environment and help shape an iconic brand read on…
- The ideal candidate will have gained experience in brand management or commercial roles (min 2 years total experience) which will include great examples of delivering against stretching targets
- Evidence of using insights and data to create winning strategies and an executing, effectively and on time is strongly sought after
- Evidence of working comfortably in an ambiguous environment at pace, balancing multiple project is a major plus
- Those highly skilled in fostering great effective relationships both internally and externally, in person and remotely will thrive in this role
What the job involves
- Our marketers play a central role within our business shaping key consumer and shopper insights and turning them into market share winning MBP’s to fuel our businesses growth
- They combine creative flair with strategic consumer insight, commercial acumen and strong project management skills to deliver growth drivers and implement brand plans that impact consumers across the World
- Johnnie Walker has a rich heritage in Global Travel and is the currently the #1 blended scotch in the market
- To maintain this position, we have to keep recruiting at scale with Black Label whilst continuing to build the brand’s luxury credentials through Blue Label
- Diageo Global Travel has a mission to become the #1 supplier in the industry, today driving growth on Johnnie Walker is critical to delivering this ambition. You will be responsible for supporting the Johnnie Walker brand team playing a key role in the following:
- Deliver MBP in conjunction with the Global Brand Teams with exceptional plans and assets, enabling us to beat the competition (win share)
- Adapt global strategies and growth drivers to maximise impact in Global Travel, creating additional tools and assets where necessary
- Partner with the Commercial, Finance, Supply, Customer Marketing, Innovation and Legal teams to effectively implement our plans on time, in full and with impact at the point of purchase
- Manage A&P, ensuring budget is accurate, with Forecast(s) in line with Actuals. Adapting and optimizing when necessary
- Lead in market analysis, understanding drivers behind brand performance along with recommended actions
- Deliver breakthrough marketing across all key consumer touch points (retail, digital, gifting)
- Lead/support on Innovation/Renovation projects, launching new products that will deliver incremental performance and build equity for the brand
- Functional Capabilities:
- Uncovers powerful insights (Customer, Shopper, Consumer) to create competitive advantage
- Develops strategies and plans that beat the competition. Creative problem solving to ensure we achieve our goals
- Inspires and influences others to deliver breakthroughs and brilliant execution
- Creates winning consumer connection strategies (Digital, Social and Traditional)
- Capability to understand and work with commercials
Application process
- End Date: April 3, 2025
Salary benchmarks
Our take
Multinational beverage company Diageo was the result of a merger between Guinness and Grand Metropolitan, a leisure and property conglomerate, in 1997. Spearheaded by then-Guiness executives Anthony Greener and Philip Yea, the merger sent stocks skyrocketing and by December of the same year, Diageo was listed on the London Stock Exchange.
As the owner of many of the global leaders in alcoholic beverages (think Ciroc, Smirnoff, and Tanqueray), Diageo has made a number of savvy acquisitions and sell-offs, expanding its portfolio beyond Europe and into the Americas, the Middle East, and Asia.
Over the past decade, however, it has had to face the rise of craft and independent brewing, with companies like Brewdog becoming new competitors. Rather than acquiring these craft beer companies, Diageo has focused on branding Guinness in a way that fits the craft mould. This involved initiatives like The Brewers Project.
During the early 2020s, Diageo also weathered an alcohol sales decline and has bounced back with a renewed focus on cold brew coffee liqueurs and Guinness blends, as well as further acquisitions that have included that of actor Ryan Reynolds’ Aviation Gin.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Aug 2023
$8.5m
GRANT
Total funding: $8.5m
Company HQ
Park Royal, London, UK
Leadership
Debra Crew
(CEO)Currently a Board Member at Stanley Black & Decker, Inc. Previously Board Member at Mondelēz International, Newell Brands and previously a Board Member at Diageo before becoming its CEO.
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