Email Marketing Executive, Smol
More information about location
Laundry detergent letterbox delivery
Be an early applicant
Laundry detergent letterbox delivery
21-100 employees
Be an early applicant
More information about location
21-100 employees
Company mission
Smol's mission is to provide high-quality, ethical and affordable everyday products directly to customers.
Role
Who you are
- A good understanding of email marketing principles, best practices, and performance metrics
- Experience in email marketing, particularly with tools like Klaviyo or similar platforms, including building flows and complex segmentation (a bonus!)
- A commercial, analytical mindset, with a curiosity to explore data and drive improvements; Excel skills are a plus
- Exceptional attention to detail and strong communication skills
- Ability to multitask effectively in a fast-paced, startup environment
- A balance of independence and teamwork skills, with ease in collaborating with design, marketing, and growth teams
- Experience in D2C sectors, especially in subscriptions or consumer goods, would be ideal
- Passion for startups and a genuine commitment to promoting eco-friendly, sustainable lifestyles
What the job involves
- In this role, you’ll report into the Email Marketing Manager and work closely with our brand and growth teams, gaining hands-on experience with the full cycle of email marketing - from campaign planning to analysis.
- If you have a sharp eye for detail, an analytical mindset, and a passion for building connections through email, we want to hear from you!
- Assisting with the management of email campaigns, focusing on loyalty, upselling, new product launches, and brand-building initiatives
- Creating and optimising automated campaigns with a strong focus on customer retention
- Preparing copy, design, and data briefs to ensure all stakeholders are aligned so that campaigns run smoothly from start to finish
- Being the first port of call for email marketing statistics, gathering key metrics and distributing them to relevant teams
- Analysing email performance and consistently looking for ways to improve and optimise results
- Coordinating the approval process for content, design, and final email assets, ensuring all elements meet brand guidelines and campaign objectives
Our take
Smol's business model is simple: deliver homecare products directly to the customer. In doing so, it cuts out the middle man, allowing customers to save up to 50% against traditional supermarket brands.
Not only do its products match or better the leading brands in tests, they also suit customers' desire for ethical consumption. All Smol products are ethically sourced, 100% vegan and are shipped in recyclable packaging. With its convenient, subscription-based postal plan, Smol is beginning to establish a firm customer base for the long term.
The homecare sector is not an easy one to break into and is dominated by three key players: Unilever, P&G, and RB. However, these major brands rely heavily on relationships with retailers and the high street, and by selling directly to the consumer, Smol undercuts the market by bypassing the need for big retailers. It benefitted from market disruption over the past few years due to this approach.
The key focus for Smol is to secure a strong place in the industry. If it can do this, it will likely see considerable success. Led by industry experts and with promising products, Smol has great potential and will likely see huge growth over the next few years.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
May 2021
$31.9m
SERIES B
Jul 2020
$10.7m
SERIES A
Total funding: $42.5m
Company benefits
- Volunteer Leave
- Staff discount
- Flexible remote working with co-working space credits
- 25 days annual leave + bank holidays
Company HQ
Crawley, UK
Leadership
Paula Quazi
(Co-founder)A graduate from the University of Reading, Paula gained 20 years experience at Unilever before co-founding Smol.
Nick Green
(Co-founder)Previously CEO at Endource Ltd, a fashion business.
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