PPC Analyst, FARFETCH
2-3 days a week in office
Luxury fashion platform
Be an early applicant
Luxury fashion platform
1001+ employees
Be an early applicant
2-3 days a week in office
1001+ employees
Company mission
To be the global technology for the luxury fashion industry, connecting creators, curators and consumers.
Role
Who you are
- The ideal candidate possesses an analytical mindset, a solid understanding of testing methodologies, and the ability to organize data to help refine PPC performance
- Minimum of 3 years of experience in digital marketing or data analytics
- Solid foundational skills in data analysis tools like Excel, Looker, Tabelau and data visualization
- Experience with Google Ads
- Experience organizing data sets and providing clear summaries to support PPC campaign optimization
- Ability to track performance metrics and follow A/B testing protocols to provide data-backed suggestions
- Understanding of the statistical methods required to analyze marketing data accurately
- Familiarity with SQL/BigQuery is desired, and Python is a plus
What the job involves
- The PPC Analyst is responsible for the daily maintenance and optimization of PPC/SEM advertising campaigns, with a specific focus on reporting, measurement and campaign improvements
- This role involves executing testing plans, conducting experiments under the guidance of leadership, and processing data to support data-driven insights
- Implement testing tasks to optimize PPC campaign performance, including ad creatives, landing pages, and bidding adjustments based on defined strategies
- Assist in the setup of A/B tests and other experimental methodologies to measure the impact of changes on key performance metrics
- Monitor active tests and campaigns, compile results, and provide data summaries to help inform future optimization recommendations
- Maintain detailed records of testing processes and results to ensure consistency and facilitate team knowledge sharing
- Identify and suggest areas for automation within daily testing workflows to improve team efficiency
- Conduct analysis on campaign datasets to extract trends and insights for optimization
- Utilize and update custom scripts to automate data analysis and improve the speed of reporting
- Help maintain custom tools and dashboards used for PPC campaign management and performance analysis
Salary benchmarks
Our take
Farfetch differentiates from other fashion retailers by focusing on the higher-priced luxury goods market which was slow to embrace digital shopping. As an early mover in this space and one of the first to establish a marketplace for the luxury brands sector, Farfetch has garnered a strong reputation and customer base to match. Its online marketplace currently reaches customers in 190 countries with 1400 major brands and it maintains a physical presence in its acquisition of Violet Grey in Melrose Place, Los Angeles.
As the global economy enters a tricky period, Farfetch may find it has to adjust, with lower non-essential spending meaning that inventory in the fashion sector is piling up. This will require a sales-led approach, something that comes more easily to retailers at the lower end of the market. However all signs point to Farfetch being ready to take on the market with a leadership shakeup and strong promotional strategy.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jun 2017
$397m
LATE VC
May 2016
$110m
SERIES F
Total funding: $707.4m
Company benefits
- FARFETCH Equity plan and annual discretionary bonus
- Flexible benefits - Private Medical Insurance, Dental Insurance, Gym Memberships, Pension scheme and more
- Critical Illness Insurance and Life Assurance
- Access to Unmind: an independent and completely confidential digital mental health platform
- Flexible working environment and more!
Leadership
José Neves
(Founder, Chairman & CEO)Also the Founder of PLATFORME International and was the Non-Exec Director of the British Fashion Council.
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