Director of Growth Marketing, TIFIN
Magnifi
$160-200k
+ Equity
More information about location
Creating companies to improve wealth outcomes
Job no longer available
Creating companies to improve wealth outcomes
201-500 employees
Job no longer available
$160-200k
+ Equity
More information about location
201-500 employees
Company mission
To make investing a more powerful driver of financial well-being.
Role
Who you are
- The ideal candidate will have experience with growth stage consumer brands, ideally in the fintech space and a passion for investing and AI disruption!
- 5+ years of experience in customer acquisition for direct-to-consumer, fintech, or similar industries, with a strong track record across media, affiliate, and referral channels
- Proven ability to scale acquisition programs while maintaining efficient LTV ratios and payback periods
- Strong analytical skills, with expertise in growth marketing metrics, testing methodologies, driving experimentation roadmaps, and capturing actionable insights
- Bachelor's and Master's degrees in Statistics, Data Science, Marketing, Economics, or a related field
- Experience developing marketing assets with creative agencies or internal studios
- Deep understanding of customer acquisition strategy and growth marketing concepts (e.g., attribution, incrementality, diminishing returns)
- Ability to articulate technical requirements to Product, Engineering, and Data Science teams
- Customer-first approach with strong cross-functional collaboration skills
- Familiarity with app-based marketing and mobile attribution platforms (e.g., AppsFlyer, Branch)
- Proficient in marketing tools such as Google Analytics, Meta Ads Manager, Google Ads, and Google Sheets
- Excellent communication and project management skills, with the ability to collaborate effectively across teams
- Self-starter with a passion for growth marketing and a desire to thrive in a fast-paced, high-growth environment
What the job involves
- We are seeking a Director of Growth Marketing to join the Magnifi go-to-market team, reporting directly to the CMO
- In this role, you will own the Growth Marketing function and drive new customer acquisition marketing efforts – designing, implementing, and optimizing scaled paid advertising campaigns across digital & offline media, affiliates, and referral
- You will test ways to efficiently scale programs to drive high quality new customer volume
- You have a relentless focus on data-driven decision-making, creativity, and the customer experience
- Own ideation, strategy, and execution of performance marketing channels to drive efficient subscriber acquisition and revenue growth
- Launch, optimize, and scale campaigns across channels like Google (Search, YouTube, UAC), Meta, Apple Search Ads, and affiliate marketing for both app and web
- Own and manage the marketing budget effectively and allocate investments to maximize ROAS and LTV:CAC
- Ideate new growth opportunities, channels and manage new and existing affiliate partner relationships
- Analyze campaign performance, derive actionable insights, and make data-driven decisions to optimize results and share learnings across the organization
- Experiment with new channels, ad formats, targeting, and creative approaches to enhance campaign performance
- Collaborate with the creative team to develop ad creatives and messaging that resonate with target audiences
- Partner with product and analytics teams to track and report key performance metrics, including CAC, LTV, ROAS, and conversion rates
- Lead A/B testing initiatives for landing pages, app store pages, ad creatives, and audience targeting
- Stay updated on industry trends, platform updates, and growth marketing best practices
- Manage relationships with external partners, including ad and affiliate networks
- Collaborate with stakeholders across Growth, Product, Engineering, Data Science, Analytics, and Marketing to improve processes and performance
Our take
Increases in the range of apps available for investors of any experience level are resulting in wealth and asset managers facing rising demands for personalised financial experiences. Investors seek tools that use data analytics to facilitate these personalised insights, but this is difficult to provide without the right technology and data science.
TIFIN provides a fintech platform that uses data science and artificial intelligence to provide personalised investment experiences. The platform offers investment management advice and tools to asset managers, allowing them to transform their clients' businesses to be more efficient, profitable and future-proof.
With so many investment platforms on the market, TIFIN has made a smart decision by pulling together innovative tools into a wealth management platform, as opposed to starting a new investment platform itself. The company has experienced remarkable growth, forged strategic partnerships and successfully secured funding. It is now pursuing international expansion, beginning in India.
Freddie
Company Specialist at Welcome to the Jungle
Insights
131% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Feb 2024
$10m
LATE VC
May 2022
$109m
SERIES D
Total funding: $237.7m
Company benefits
- Performance linked variable compensation, including equity
- Medical, dental, vision, life and disability insurance
- 401k Retirement Account through Empower Retirement
- Flexible PTO policy and Company-paid holidays
- Corporate Social Responsibility and volunteering opportunities
- Fully stocked office kitchens
- Access to our Chief Mindfulness Officer, including 1:1 personal coaching for executives and rising stars
- Company sponsored events like Qi Gong, Lunch & Learns, Development Workshops, Dinners, Happy Hours, and more!
- Parental leave: 12 week paid maternity, 4 week paid paternity leave
Company HQ
Boulder Junction, Boulder, CO
Leadership
Vinay Nair
(Founder, Chair & CEO)Having studied at NYU, they started working as a Fellow of Wharton Financial Institutions Center and founded 55ip, Clout, Positivly and Magnifi. They used this startup experience to found THE TIFIN GROUP in November 2018.
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