Demand Generation Manager, Proton.ai
3 days a week in office (Cambridge, MA)
AI-powered sales platform for distributors
Be an early applicant
AI-powered sales platform for distributors
21-100 employees
Be an early applicant
3 days a week in office (Cambridge, MA)
21-100 employees
Company mission
Proton.ai is on a mission to optimize distributors' sales operations.
Role
Who you are
- If you’re someone who thrives on creating and executing a vision, testing bold ideas, and taking ownership of results, this role is for you
- You’ve done this before— you have 3+ years in demand generation or growth marketing in a B2B SaaS environment
- You’re resourceful and scrappy—you know how to make things happen, even with tight budgets
- You’re sesults-driven—you focus on outcomes and use data to track performance and optimize campaigns
- You have a bias for action—you take initiative, love testing and learning, and aren’t afraid to take risks if they’re measurable
- You’re collaborative yet independent—you work well with others but don’t need hand-holding to get things done
- You’re a confident communicator—you’re comfortable being the face of a webinar or event and connecting authentically with your audience
- You have strong expertise with platforms like Google Ads and LinkedIn, with a proven ability to manage and optimize campaigns for performance
- You’re creative and think outside the box. We’re building a standout product, so your campaigns need to stand out too
- You’ve used tools like HubSpot, Salesforce, and Outreach—you can set up and run an automated campaign on your own
- Bonus points if you have experience with account-based marketing campaigns
What the job involves
- As our Demand Generation Manager, you’ll own and execute our entire demand generation strategy
- You’ll create and lead programs that attract prospects and get them excited to buy
- From launching creative campaigns to testing bold ideas, your work will play a critical role in delivering the leads our sales team needs to succeed
- Reporting to the Head of Marketing, you’ll work closely with our growing marketing and sales teams and have the autonomy to shape and own your work
- Success in this role means hitting key goals like pipeline creation, lead quality, and campaign performance—all while helping us stay ahead of our ambitious growth targets
- This is a hybrid role (3 days in office) based in the greater Boston area (Kendall Square)
- Run demand generation programs: Build and execute strategies that surface new opportunities for our BDRs to follow up on, ensuring a steady flow of high-quality leads into the pipeline
- Optimize paid media: Manage our paid ad agency, oversee ad strategy and performance, and ensure every dollar spent delivers maximum ROI while consistently fueling inbound demand
- Develop nurture programs: Create campaigns to keep "not now" prospects engaged, ensuring we stay top-of-mind until the timing is right for them to buy
- Drive ABM success: Design and execute personalized campaigns targeting high-value accounts, using creative strategies to break into key markets
- Experiment and scale: Test and iterate on new ideas—such as micro-events, direct mail, or creative outreach—to discover what works and scale successful programs
- Collaborate across teams: Partner with Sales, Content, and RevOps to align strategies, share insights, and ensure seamless execution across the funnel
- Measure and optimize: Track campaign performance, analyze ROI, and continuously refine strategies to improve outcomes
Our take
With the increased migration to the digital world, sales teams are under mounting pressure. Proton.ai is one of a crop of new companies that solves this problem through automation.
The sales automation market is booming, and companies are having to specialize in order to survive. Proton.ai has carved out a successful niche by focusing its attention on wholesale distributors, a previously underserved corner of the sales sector. Proton.ai's tools help sales reps and their customers to manage products across multiple channels.
By tapping into the lucrative wholesale market and working with (rather than against) incumbent enterprises, Proton.ai has scaled at an enviable pace. Its considerable funding will help the company to remain competitive, especially against the likes of Shopify, which has made a successful move into the wholesale eCommerce market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Apr 2023
$10m
SERIES A
Jan 2022
$20m
SERIES A
Total funding: $30m
Company benefits
- Company stock options
- Fully remote flexible schedule
- 401k with employer contribution - we directly contribute a 3% match of your salary to a 401k
- Health benefits
- Unlimited PTO - we make sure everyone takes at least 2 weeks off per year
- Company wellness days
- 12 weeks paid parental benefit for all parents (birthing, non-birthing, adopting, fostering)
- Remote work stipend
- Company-paid off-sites
Company values
- Blow our customers’ minds - Our customers’ success is our north star. We solve problems for our customers better than they ever thought possible, by understanding their deeper underlying needs and delivering mind-blowing solutions
- Think big, start small - We’re experimental innovators. We dream big – as big as revolutionizing an entire industry. But we try out our big ideas on a smaller scale, taking the smallest, simplest first step possible that lets us learn quickly. And we fail fast, acting with urgency and celebrating fast experiments even when they don’t work
- Own our results - Each of us owns this company, and we act like it. Each of us fully owns solving the problems we take on, and plowing through roadblocks to just get results. We do this by looking for positive solutions to problems, not making excuses
- Be open - We’re big believers in honesty and candor. We default to open and we bias towards proactive sharing, knowing that better decisions are made through collaboration
- One team - We’re all on this journey together. We put the team above our own self-interests, and focus on achieving great things together, rather than taking credit or pointing fingers. We support each others' development, knowing that helping each other benefits us all
Company HQ
Cambridge Highlands, Cambridge, MA
Articles
Leadership
Benjamin Cohen
(CEO)Previously worked as a Researcher at Harvard Business School, before joining the Data and Marketing team at Danaher Corporation.
Salary benchmarks
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