Account Manager, Sine Digital
$70-90k
More information about location
3+ days a week in office (Time Square, NY)
Performance marketing agency
Open for applications
Performance marketing agency
21-100 employees
Open for applications
$70-90k
More information about location
3+ days a week in office (Time Square, NY)
21-100 employees
Company mission
To be the global leading performance marketing agency for entertainment and sports, powered by our exceptional people and data science.
Role
Who you are
- Proven track record of consistently developing digital strategies for arts and cultural institutions, and delivering excellent results across relevant digital channels and platforms, while leading and maintaining client relationships
- Being an ambitious and positive team player with a passion and curiosity for digital marketing, ready to take the next step in your career
- Proven experience in leading and nurturing relationships and communications with a range of key stakeholders, including anticipating client needs and expectations, persistently driving key strategic and budget decisions in the best interests of campaign performance and the agency, and adapting communication styles appropriately
- Ability to take the lead on forming digital strategies and plans, ensuring consistent excellence in their delivery and be agile when faced with challenges and opportunities
- Proven knowledge and experience in advanced reporting and performance measurement, including producing customised and relevant key insights for clients from a range of data sources
- An open, supportive and data-driven approach for the performance and outputs of key client accounts and other team members
- Desire to work across a broad range of live entertainment clients, from theatre shows to music festivals, immersive experiences and sports
- Thirst for knowledge and passion for self development, as well as a willingness to learn and work across a broad spectrum of digital channels and platforms
- Impeccable attention to detail in all areas of your work
- Willingness to understand and embody SINE’s values of Knowledge & Expertise, Transparency, Collaboration, Innovation and Passion
What the job involves
- The Account Manager plays a vital role in the team by supporting Campaign Directors to deliver advanced digital advertising campaigns for an exciting range of arts and cultural institution clients
- This position requires proven knowledge and experience in managing digital strategy and campaigns across CRM, website, SEO, and paid digital advertising channels
- The nature of the role also demands a track record of working directly with venues and non-profit clients to explain, inspire, execute and measure digital marketing campaigns across a range of budgets, as well as a high level of flexibility and attention to detail
- As an Account Manager at SINE Digital, you’ll get your hands dirty with all sorts of exciting and pioneering digital work and have a range of key responsibilities, including:
- Working closely with the Campaign and Channel Directors to develop and implement digital marketing strategies to drive ticket sales, increase brand awareness, and engage audiences for various arts organisations
- Leading and assisting with client relationships and communications with key stakeholders
- Planning and optimising performance marketing campaigns whilst establishing and reporting on suitable KPIs
- Taking responsibility for the day-to-day running and management of these accounts, liaising directly with clients
- Developing end-to-end email/SMS marketing campaign strategies that maximise ROI and meet campaign objectives by driving engagement, traffic, and conversions for clients
- Setting up and implementing email/SMS marketing tools and platforms (such as Salesforce, Mailchimp, Hubspot, etc.) to build and segment email databases, manage automations, create design templates, and analyse campaign performance
- Facilitating client projects around technical infrastructure and measurement solutions as well as dynamically driven websites
- Presenting and analyzing performance metrics, dashboards and KPIs to track the effectiveness of digital marketing initiatives and provide actionable insights to clients
- Administering all budget activity, including budget recommendations, invoicing and billing
- Staying up-to-date on industry trends, promising practices and emerging technologies to continually improve digital marketing efforts
- Collaborating with the wider team to ensure optimal campaign efficiency across accounts, whilst analysing and assessing comparable performance of past SINE Digital campaigns
- Attending and leading relevant training sessions
- In return, we’ll give you the opportunity to work with an amazingly dynamic and talented team on some incredible arts and cultural institutions in a truly special working environment
- We’ll also enable you to broaden your skill set across digital channels as we provide you with a highly progressive training and development program
Our take
Sine Digital is a performance marketing agency for the experiences sector. The company uses data science and technology to deliver campaigns based on audience insights that support sustainable, better returns and reduce marketing "wastage".
It is this insight-first approach that makes the company stand out, as well as using innovations in tech to drive its marketing services. For example, Sine leverages AI to help develop creative assets, and supplies real-time market research so clients can adapt their strategies where needed.
Sine Digital certainly has promise, but it will take time to see how the space responds to its offering. An injection of Seed funding will certainly help it make a space for itself, as the company invests in US expansion and the further development of its tech.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (1 round)
May 2024
$2.5m
SEED
Total funding: $2.5m
Company benefits
- Flexible & hybrid working
- Early finish Fridays all year round
- Weekly training & development opportunities
- Regular Company Socials & Clubs
- Dog friendly office space
Company HQ
Fitzrovia, London, UK
Leadership
James Dale
(CEO)Former Managing Director at LGM Records. Was a Songwriter for Faber Music, and part of Goldheart Assembly at FIERCE PANDA RECORDS.
Tom Hastings
(Chief Growth Officer)Previously a Search Marketing Consultant at Palladium Digital Group, Director at SPIRAL SEVENTY NINE, and Performance Marketing Manager at Pancentric Digital. Was also a Musician, Songwriter and Co-Producer with Goldheart Assembly at FIERCE PANDA RECORDS.
Kaziu Gill
(Director)Also Founder and Director at LGM Records, as well as at LimeGreen Accountancy.
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