Growth Marketing Manager, Limble CMMS

• 4+ years in Growth Marketing, Lifecycle Marketing, Revenue Marketing, or similar roles in B2B SaaS
• Hands-on experience managing CRM and marketing automation systems
• Experience building and optimizing complex segmentation logic
• Proven track record running structured growth experiments
• Strong understanding of funnel metrics
• Deep experience with marketing platforms and workflow logic
• Ability to create and optimize AI prompts for agentic SDR systems
• Strong analytical mindset with comfort interpreting lifecycle data
• Systems thinker who understands cross-functional dependencies

Desirable

• Growth at Limble isn’t about a single campaign or channel — it’s about building a scalable system that consistently drives revenue across the entire customer lifecycle
• As our Growth Marketing Manager, you will own the orchestration of target segments from acquisition to activation, retention, and expansion
• This role blends strategy and execution: you’ll design and manage the workflows that ensure the right accounts are in the right segments, receiving the right messaging at the right time
• You won’t just launch campaigns — you’ll architect the underlying systems that power them
• Working across CRM, marketing automation, SDR tools, and product touchpoints, you’ll ensure segmentation logic is clean, messaging is aligned, and lifecycle handoffs are seamless
• You’ll partner closely with Sales, RevOps, Product Marketing, and Product to continuously refine and optimize our growth engine through data, experimentation, and automation
• Lifecycle & Segment Orchestration:
• Design and manage dynamic audience segmentation across marketing tech stack. You will be the primary marketing business owner for the ZoomInfo application, as well as other smaller applications
• Build, document, and optimize multi-step workflows across marketing automation, SDR platforms, and in-product messaging
• Ensure clean lifecycle transitions from MQL → SQL → Opportunity with proper routing logic
• Continuously refine ICP definitions and sub-segments based on performance data
• Growth Experimentation:
• Run structured experiments across acquisition, activation, retention, and expansion
• Develop hypotheses, prioritize tests, and report on measurable impact
• Improve funnel velocity and conversion rates across lifecycle stages
• Identify friction points and implement workflow-level solutions
• Paid Acquisition & Demand Generation:
• Own and optimize paid growth channels including Search (Google/Bing), Paid Social (LinkedIn, Meta), Display, and retargeting
• Develop audience strategies aligned with ICP segments and lifecycle stages
• Continuously test creative, landing pages, targeting, and bidding strategies to increase efficiency and scale
• Ensure paid acquisition efforts are fully integrated into CRM and lifecycle workflows for proper segmentation and follow-up
• AI-Enabled SDR Systems:
• Work with Rev Ops GTM Engineer to develop, test, and refine AI prompts for agentic SDR workflows
• Create feedback loops between human SDR performance and AI prompt improvement
• Partner with RevOps to ensure AI agents operate within accurate segmentation and compliance guardrails
• What Success Looks Like:
• Increased number of opportunities in target ICP
• Improved buyer journey conversion rates
• Reduced CAC through better segmentation efficiency
• Increased pipeline velocity
• AI-enabled SDR workflows driving measurable pipeline lift
• A documented, scalable lifecycle growth system