Account Based Marketing Manager, Greenhouse Software
$84.2-126.3k
More information about location
Delivering measurable hiring results
Be an early applicant
Delivering measurable hiring results
501-1000 employees
Be an early applicant
$84.2-126.3k
More information about location
501-1000 employees
Company mission
To make every company great at hiring.
Role
Who you are
- 2+ years experience building and managing multi-channel ABM campaigns in the B2B SaaS space, ideally driving the implementation or being a key player in developing ABM strategy and tactics for the first time
- Excellent communication and collaboration skills
- Exceptional project management skills; ability to plan, organize, and manage resources effectively to bring about successful completion of specific campaign goals and objectives
- Strong strategic thinking and analytical skills with an ability to effectively interpret data to help inform decisions
- Experience with the following tech, including ABM platforms: Salesforce, 6sense, and Dunn & Bradstreet would be a huge plus
- Your own unique talents! Your background has given you a unique perspective and set of transferable skills that aren't always in alignment with a given role - but those are qualities we value at Greenhouse. If you don't meet 100% of the qualifications outlined above, we still strongly encourage you to apply
What the job involves
- Greenhouse is looking for an Account Based Marketing Manager who has experience building out ABM strategies and tactics from the ground up to join our team!
- Reporting to our Senior Manager of Growth Marketing, you’ll play a pivotal role in shaping the success of our ABM strategy at Greenhouse, leading and executing on ABM strategies targeting prospect and customer accounts
- You’ll be responsible for strategic planning, implementation, and evaluation of ABM campaigns
- You’ll also coordinate and work closely with sales and other marketing teams to ensure alignment, create personalized marketing strategies for target accounts, and monitor and measure the effectiveness of our ABM initiatives
- An organization aficionado – plans and processes are what make you tick. You love spreadsheets, checklists, and mapping out strategies
- A data devotee – you're mildly obsessed with the stories that can be told with data, and you love to spread the word. You are passionate about gathering and analyzing data to make informed decisions, and use it as fuel for optimizing marketing campaigns
- A doer – you have a bias for action and getting things done, and you excel in leading projects while working autonomously and efficiently in a dynamic environment
- A lover of learning – you’re intellectually curious, continuously looking to expand your knowledge and skill set by learning new things
- A thoughtful and collaborative communicator - you love working with others and forging strong cross-functional partnerships to achieve the best outcomes and are able to effectively communicate ideas and plans
- Lead and execute sophisticated ABM strategies targeting accounts in NAMER and EMEA - focused on 1:many, 1:few, and 1:1 efforts
- Serve as a subject matter expert in ABM, continuously identifying opportunities for improving processes, tools, and collaboration across teams
- Partner closely with various marketing teams and paid media to ensure alignment of marketing efforts with business and revenue goals; as well as drive and optimize the digital strategy for ABM (display ads, paid social, content syndication, etc.)
- Analyze account-specific insights and global trends to craft relevant and impactful marketing messages for target audiences
- Support event execution (primarily with audience development and targeting) for 1:few events aligned to ABM campaigns
- Help to establish ABM goals and find ways to measure progress effectively via our tech stack and reporting platforms (Salesforce, Marketo, 6sense, Tableau, etc.)
- Consistently track and report out on ABM performance, including KPIs like pipeline generated, revenue influenced, reach and engagement metrics - to help optimize future strategies and increase ROI
- Work to maximize our ABM use cases within 6sense and Dunn & Bradstreet, including building and owning our segments to help fuel campaigns across marketing
Application process
- The anticipated closing date for this role is Tuesday, November 19, 2024
Our take
Quality candidates are in demand and have options. It's not easy for companies to make the perfect hire. They face recruitment challenges. Firstly, they have to find the right people to interview. And secondly, they have to demonstrate that they have the right job for them.
Greenhouse is a hiring software company that helps companies optimize their recruitment and become great at it. With over 7,500 customers, the company supports some of the world's most successful companies such as Buzzfeed, Booking.com, HubSpot, and J.D. Power.
In January 2021, TPG Growth acquired a majority stake in Greenhouse with an investment of approximately $500 million to support their commitment to improve diversity and reduce inequality in the hiring process.
Going forward, the challenge for Greenhouse will be the correct utilization of its software by its clients to ensure its AI does not amplify existing bias in the recruitment process. However, the company has addresses bias challenges and is making deliberate moves to negate this.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Jul 2018
$50m
SERIES D
Aug 2015
$35m
SERIES C
Total funding: $111.5m
Company values
- We embrace our differences
- We solve important problems
- We unite to achieve our mission
Company HQ
Midtown Manhattan, New York, NY
Articles
Leadership
Daniel Chait
(CEO)With a background in Software Engineering, they co-founded Business Velocity and Lab49, where they worked for almost 10 years. In January 2012, they co-founded Greenhouse Software.
Share this job
View 1 more job at Greenhouse Software