Head of Inbound & Demand Generation, Simetrik

• 7+ years in B2B demand generation, field marketing, ABM, or executive community programs in enterprise software, with at least 3 years in fintech, payments, banking, or enterprise finance software
• Direct experience running ABM and field motions for an enterprise US ICP that buys at the CFO, COO, Controller, or Head of Payments level
• Track record building and running an executive community (CFO Club, advisory group, or equivalent) from zero. You know what makes the second meeting happen
• Owned a tier-1 US conference presence end to end (speaking, sponsorships, side events, hosted dinners) and defended a post-event pipeline number to a CRO or COO
• Managed a US PR agency and tier-1 fintech or banking journalist relationships
• Comfortable operating as a senior IC. You ship the work, you do not delegate it, and you build the function before you build a team around it
• Working knowledge of payments, banking operations, or financial controls. You can talk to a Head of Payments or a CFO without a glossary
• Bias for AI-native execution: agentic workflows, AI-assisted creative, AI-powered research, AI-enabled account intelligence
• Direct experience reporting US marketing-sourced pipeline to a VP, CRO, or COO in a weekly forecast call
• 7+ years of demand generation, field marketing, ABM, or executive community experience in enterprise B2B software, with a focus on fintech, payments, banking, or enterprise finance software
• Based in the United States
• Authorized to work in the United States
• Proven ability to build and defend a marketing-sourced pipeline target with finance, sales, and executive leadership
• Reports to: Vice President of GTM Strategy

Desirable

• As Demand Generation, Senior Manager / Director (US), you will build Simetrik's US demand engine from the ground up. The role is designed for the way enterprise CFOs, COOs, Controllers, and Heads of Payments actually buy in the US market: through trusted communities, executive conversations, named-account programs, and earned authority. Not through paid bids
• You will own the US field calendar, ABM and the Experience Club program, our US executive community (CFO Club and finance leadership circles), PR and media relations, organic LinkedIn at the demand-gen layer, swag and direct mail motions, and the demand-gen surfaces of simetrik.com. You will report to the Vice President of GTM Strategy with a dotted line to our COO, Santiago Gomez
• This is an individual contributor role at the start. You will operate as the player on the field, leveraging shared services (Brand, Content, Creative, GTM Engineering, Sales) and external agencies for execution leverage. Success in the first 12 months sets the foundation for scaling a US demand team around the function
• Success is measured by:
• Marketing-sourced pipeline (US). The single number this role is accountable for, defended weekly with Sales leadership
• MQLs and MQL-to-SAO conversion. Lead quality and handoff rigor at a level the CRO can defend in a forecast call
• ABM account penetration. Tier-1 named-account engagement across PSPs, acquirers, issuers, neobanks, sponsor banks, BNPL, and crypto
• Event-sourced and event-influenced pipeline. Tier-1 conferences, executive dinners, and Experience Club moments translated into pipeline
• Executive community engagement. Attendance, progression, and second-meeting conversion across the CFO Club and finance leadership circles
• Events:
• Set the annual US event calendar across industry events, owned events and webinars, conferences, and sponsorships. Land Simetrik executives on speaking slots at tier-1 fintech, banking, and payments stages. Negotiate sponsorships with a pipeline lens, not a logo lens. Tie every event to a pipeline number before it goes on the calendar, and own the post-event SAO conversion
• Account-Based Marketing:
• Build and run named-account programs for tier-1 US targets shoulder to shoulder with Sales. Own the Experience Club (the high-touch program for our most strategic accounts) end to end, from selection to engagement to expansion. Report pipeline contribution from ABM at a level the CRO can defend weekly
• Executive Community:
• Stand up and run Simetrik's US executive community: the CFO Club, finance leadership circles, advisory groups, and our presence in chambers and industry associations. Curate exec dinners and roundtables that put Simetrik's leadership team in the same room as our buyers and their peers, on a cadence that compounds over the year
• PR and Networks:
• Manage the US PR agency and own day-to-day media relations with tier-1 fintech and banking journalists. Build Simetrik's presence in the industry networks and associations that matter to our buyers. Place earned coverage in target outlets and turn it into demand-gen fuel
• LinkedIn at the Demand-Gen Layer:
• Own the demand-gen layer of Simetrik's organic LinkedIn presence in the US: regional and event posts, webinar and event promotion, and the coordinated amplification across executives that turns a single post into a moment. Partner with Content and Brand on company-page strategy. You own the demand outcome from the channel
• Swag, Gifting, and Direct Mail:
• Build the Simetrik gifting strategy as a real ABM lever, not a check-box. Run the Experience Club gifting and experiences program, manage swag and gifting vendors, and design direct mail campaigns that move named accounts in the US
• Website at the Demand-Gen Layer:
• Own the demand-gen surfaces of simetrik.com: the webinars, events, and press pages. Hand off landing-page builds to GTM Engineering with briefs that convert. Partner with GTM Engineering on the demand funnel and the page-level conversion target
• Cross-functional Partnership:
• Operate as the single point of accountability for US marketing-sourced pipeline. Run weekly pipeline reviews with US Sales leadership, monthly reviews with the VP of GTM Strategy, and quarterly business reviews with the COO. Make sure the events calendar, ABM playbook, executive community, and website all feed one number: US pipeline