Principal Analyst, Upside
Marketing Measurement & Effectiveness
$209-225k
+ Equity
More information about location
3+ days a week in office
Mobile reward application for retail spending
Be an early applicant
Mobile reward application for retail spending
201-500 employees
Be an early applicant
$209-225k
+ Equity
More information about location
3+ days a week in office
201-500 employees
Company mission
To advance the economic power of people living and working in the real world.
Role
Who you are
- 8+ years in marketing analytics, measurement, or effectiveness roles, with proven expertise in MMM, attribution, incrementality, time-series forecasting and causal inference
- Deep understanding of mobile app marketing and privacy regulations with proven ability of designing measurement approaches that remain resilient amid data signal loss (e.g., ATT, cookie deprecation)
- Expert communicator with an ability to simplify complex findings for diverse audiences, from technical peers to executives, through both oral delivery and compelling written narratives
- Critical thinker that can evaluate multiple solutions, foresee implications, and connect disparate data points into a cohesive recommendation
- Meticulous attention to detail — ensures modeling accuracy, data integrity, and presentation quality in every deliverable
- Growth mindset — embraces new ideas, adapts to changing technology and privacy environments, and actively seeks opportunities to learn and improve
- Strong statistical modeling skills in Python or R
- Experience partnering across Growth, Brand, Finance, Product, and Engineering
- Familiarity with data visualization (Looker, Hex) and expert knowledge in SQL
What the job involves
- We’re hiring a Principal Analyst, Marketing Measurement & Effectiveness to own the end to end methodologies and models that define how we measure and optimize marketing performance across the full user funnel at Upside
- In this high-impact role, you’ll translate complex analytical findings into clear, compelling narratives that drive decision-making at the highest levels. You’ll partner closely with Consumer Marketing, Finance, Product, and Engineering to design and operationalize a best-in-class marketing measurement framework that guides acquisition, retention, and customer lifetime value strategy
- Your ability to connect the dots across data, business context, and storytelling, combined with a growth mindset and willingness to experiment with new techniques, will ensure our measurement practice remains at the forefront of a rapidly evolving marketing landscape
- Lead Marketing Measurement Methodology: Architect and own our marketing measurement stack, including multi-touch attribution, media mix modeling (MMM), Bayesian approaches to incrementality testing (geo holdouts, lift studies), and attribution modeling
- Turn Analysis Into Influence: Distill complex models into executive-ready presentations with a clear point of view, well-structured narrative, and actionable recommendations
- Experimentation & Causal Inference: Partner with marketing teams to design and run statistically rigorous experiments, ensuring minimum detectable effect thresholds and robust test design
- Retention & LTV Analytics: Build cohorting and churn risk models that inform CRM strategy and help maximize long-term value from our customer base
- Privacy-Resilient Measurement: Adapt frameworks for a privacy-first world, incorporating probabilistic attribution and server-side measurement
- Cross-Functional Collaboration: Work with Engineering, Data, and MarTech teams to ensure clean, reliable, and real-time data flows for all marketing and measurement needs
- Team Development and Mentorship: Mentor and guide junior data analysts to build team capabilities and foster a culture of analytical rigor and best practices in marketing measurement
- Tools We Use
- SQL (Snowflake)
- Visualization and Notebooking (Hex and Looker)
- Data building and orchestration (DBT and Dagster)
- MarTech tools (AppsFlyer, Iterable, Segment)
Our take
Loyalty systems, vouchers, and other special offers have a proven track record at winning over new customers for businesses. However customers can be reluctant to sign up due to the sheer number of these schemes. Upside exists to unify these loyalty schemes with a single flexible reward app.
While retail reward platforms are nothing new, Upside functions more like a marketplace, linking participating businesses to potential customers. It also rewards customers with cash back on eligible purchases, a more flexible reward than is traditional in loyalty schemes. With over 50,000 businesses enrolled and 30 million app users, Upside has grown into a major player in this sector.
Having secured investments in a 2022 round of equity funding, Upside expanded into mobile payments, growing its value to over $1.5 billion. Upside is moving to scale its operations by hiring additional talent and forming new partnerships with brands and businesses. As growing inflation impacts the cost of living, Upside's product will likely be increasingly appreciated by consumers and businesses who depend on their custom.
Freddie
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Funding (1 round)
Apr 2022
$65m
SERIES D
Total funding: $65m
Company benefits
- Health and Wellness - We’re happy to provide our team members with generous health, vision, and dental insurance options
- Lunch - We cover the cost of lunch everyday for team members onsite to enhance our team building and encourage collaboration. Plus local restaurants appreciate it!
- Stock Options - Our team’s success is our company’s success, and we should all have a stake in that. We’re glad to offer our team members valuable stock options
- Unlimited PTO - Yes, you read that right. When you need time off, we’ve got you covered
Company HQ
Dupont Circle, Washington, DC
Leadership
Alex Kinnier
(CEO & Co-Founder)Experience as Group Product Manager for Google from 2005 to 2008. Senior Vice President of Products and Engineering for Opower from 2012 to 2015.
Wayne Lin
(CPO & Co-Founder)Experience as Product Manager for Google from 2005 to 2010. Vice President of Product Management & Analytics for Opower from 2010 to 2015.
Rick McPhee
(Co-Founder)Experience as Vice President of Engineering for HP's Fortify Software from 2008 to 2012. Senior Vice President of Engineering for Opower from 2012 to 2015.
Joanna Kochaniak
(Co-Founder)Experience as Programmer Analyst for the Institute for Physical Sciences from 2007 to 2010. Lead Software Engineer for Opower from 2010 to 2015.
Jan Rubio
(Designer & Co-Founder)Experience as Research Assistant for George Washington University from 2009 to 2011. Senior Software Engineer for Opower from 2011 to 2016.
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