Community Manager, Tonal
Contract
$50 – $55 per hour
Electromagnetic home gym
Be an early applicant
Electromagnetic home gym
501-1000 employees
Be an early applicant
$50 – $55 per hour
501-1000 employees
Company mission
To help people look, feel, and be the strongest and fittest versions of themselves.
Role
Who you are
- Proven experience building and engaging online communities
- Passion for fitness, wellness, and helping others succeed
- Strong communication skills with a natural ability to connect with people
- Proactive, hands-on, and comfortable being highly present in a community environment
- Experience working cross-functionally with marketing, product, or customer support teams
- Comfortable using social platforms, analytics tools, and community management systems
- Familiarity with Tonal is a plus
- If your experience aligns with what we’re looking for (even if you don’t check every single box), send us your application. We would love to hear from you!
What the job involves
- We are looking for an experienced Community Manager to lead and energize our official Tonal member community
- This role goes beyond moderation—you will actively shape the tone, participation, and overall experience of the community to drive deeper engagement and workout consistency
- You will be responsible for fostering a dynamic, motivating, and member-first environment where members feel supported, connected, and inspired
- You’ll partner closely with coaches, content, marketing, and product teams to amplify community voices, support members in their fitness journey, surface insights, promote our content, and strengthen the connection between Tonal and its members
- This role reports to the Director of Member Engagement
- Lead Community Engagement
- Actively participate in the community daily—commenting, encouraging, and answering questions to maintain a high level of responsiveness
- Set the tone of the community as supportive, motivating, and inclusive
- Ensure high-quality posts and member contributions are acknowledged and amplified internally
- Drive Conversations & Content
- Create and guide engaging discussions using content from Tonal channels, coaches, and members
- Develop thoughtful prompts and conversation starters to encourage participation (3–5 per week)
- Keep community resources, guides, and pinned content organized and up to date
- Work with Channel Strategist to execute content and product feature education and promotion
- Moderation & Community Health
- Oversee community moderation, ensuring timely approvals and adherence to community guidelines
- Maintain a safe, welcoming, and well-organized environment
- Activate Coaches & Members
- Partner with Tonal coaches to drive engagement through comments, posts, and challenges
- Identify high-impact moments and coordinate coach participation to deepen member connection
- Foster peer-to-peer interaction and a strong sense of community among members
- Own Community Programming
- Plan and execute monthly challenges to drive workout consistency and engagement
- Support ongoing programming such as milestone recognition, product updates, and content amplification
- Continuously iterate on community initiatives based on performance and feedback
- Surface Insights & Feedback
- Track community trends, conversations, and sentiment
- Collect testimonials and highlight member success stories
- Share actionable insights with cross-functional teams (marketing, product, support)
- Reporting & Performance
- Monitor and report on key community metrics including engagement, activity, and participation
- Identify what’s working, what’s not, and recommend improvements to increase impact
Our take
Tonal has created a proprietary digital weight system and combined this with coaching to offer a personalised and smart home gym. Its wall-mounted system uses electromagnetism to control the weights, replacing bulky and hard-to-store weightlifting equipment with a slim and sleek machine.
As well as selling the machines, Tonal sells subscriptions to personal training sessions and workout routines. The fitness landscape is shifting toward at-home equipment other similar equipment is supplied by Peloton and Mirror.
Tonal has seen impressive growth, investing equity funding into content initiatives, high-profile partnerships, scaling operations, and strong celebrity endorsements. It remains to be seen, however, if the current trend of home-workout equipment will stick around, let alone gain new momentum, but Tonal's cleverly designed equipment gives it an edge over competitors.
Steph
Company Specialist at Welcome to the Jungle
Insights
-38% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Apr 2023
$130m
LATE VC
Mar 2021
$250m
SERIES E
Total funding: $580m
Company benefits
- We look at the whole picture to give you a competitive salary, top-tier benefits, and lifestyle perks
- Working for Tonal includes a top-quality health care package, commuter benefits, support for new parents, and more
- Your well-being is important to us. Take time off when you need it with flexible vacation days
- Enjoy weekly catered team lunches at our San Francisco headquarters, plus a kitchen full of healthy (and not-so-healthy) snacks
- At Tonal we encourage a fun and inclusive atmosphere. We make the time to socialize at office happy hours, team offsites, and special company-wide events
- Fitness is our thing. Use Tonal in the office whenever it fits your schedule. Partner workouts are always welcome
- From day one you’ll get set up with your own personal laptop, headphones, standing desk, and whatever else you need to do your best work
- Treat yourself! When you’re part of Team Tonal you get discounts on everything from Gear Shop apparel to your very own Tonal
Company HQ
SoMa, San Francisco, CA
Leadership
Aly Orady
(Founder, Board Member & Advisor)They started their career at Hewlett-Packard’s Computer Systems Laboratory designing super-computers, followed by technical leadership roles at a series of startups, including Kealia, Inc. (now Sun/Oracle). Served as the company's CEO from 2015 before transitioning into their current role in April 2023.
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