Product Marketing Manager, Current
$110-155k
+ Meaningful equity in the form of stock options & Discretionary performance bonus program
Online banking & financial services
Open for applications
Online banking & financial services
201-500 employees
Open for applications
$110-155k
+ Meaningful equity in the form of stock options & Discretionary performance bonus program
201-500 employees
Company mission
To build the future of banking
Role
Who you are
- You’re results-focused. You are focused on impact over output
- You’re a do-er. You have grit and the willingness to roll up your sleeves and do whatever it takes to achieve an outcome
- You’re an excellent communicator. You possess exceptional written and verbal communication skills, and have demonstrated the ability to create customer-facing content and messaging that resonates
- You’re data-obsessed. You always draw on data or user insights to make decisions and are comfortable digging into data to tie actions to business metrics
- You move quickly. You ruthlessly prioritize, ship quickly, and iterate
- You are a team-player. You love working with others across a variety of teams and functions, and are not afraid of a little pressure
- You are big-pictured and detailed oriented. You can think strategically to advance the company’s long-term vision, while zeroing in on the nitty gritty details of a specific campaign
- You’re comfortable with ambiguity. When the answer isn’t obvious, you know how to leverage data and operate autonomously to take the next step
- 3+ years of working in product marketing or product management
- Experience messaging customers via unified campaigns across Email, Push and SMS
- Familiar with messaging and analytics tools such as Braze, Iterable, Amplitude, Looker etc
- Ability to execute in a fast-paced and fluid startup environment
- Demonstrated experience in building, launching, and iterating new products and features
- Have worked with teams and multiple stakeholders to launch features
- Demonstrated working in a data-driven business environment
What the job involves
- As a Product Marketing Manager, you will own communications across the full customer journey in order to accelerate user growth, drive long-term loyalty, and foster brand love
- This role will have an initial focus on improving our lifecycle marketing, working closely with Creative to improve the engagement and impact of our CRM communications
- You will champion the voice of the customer and be responsible for business impact while working with a cross-functional team across Marketing, Product, Data, Design, Engineering, and Customer Success
- Own growth strategies and develop a systematic engine that drives continuous business impact across the user journey
- Create and advance a learning-agenda by taking a hypothesis-driven approach and constantly testing, learning, and iterating
- Become an expert on our customers through user research and work with Analytics to inform your work
- Collaborate with Product and Marketing leads to define, manage and execute comprehensive go-to-market strategies for new and existing product initiatives and features
- Work closely with teams across the organization including Product Management, Creative, Design, and Paid Acquisition to tell a cohesive story across every user touchpoint
Our take
Current is a neobank offering digital banking services, with a focus on younger generations and paycheck-to-paycheck customers. It offers a swathe of innovative services including on-demand pay and overdraft protection to people underserved by traditional institutions.
Younger customers are expected in the coming years to pivot from legacy institutions to the higher functionality and lower costs of consumer-first neobanks like Current. By netting an average customer age of 27, Current is establishing itself as a pack leader among rival but less well-funded neobanks like Step or Till.
It is also successfully competing with legacy institutions by exploiting the relatively adaptive nature of neobanking: Current has previously offered customers advanced access to stimulus checks, and is seeking to expand into crypto. The company continues to raise funding, the latest of which will help fuel growth and an accelerated path to profitability.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Apr 2021
$220m
SERIES D
Nov 2020
$131m
SERIES C
Total funding: $392.6m
Company benefits
- Company equity
- Flexible vacation policy
- Commuter benefits
- Discretionary bonus program
- Work from home opportunities
- Medical, Dental & Vision
Company HQ
Little Italy, New York, NY
Articles
Leadership
Stuart Sopp
(Founder & CEO)Worked as a Trader for BNY Mellon and Deutsche Bank for a combined 9 years before serving as Head of Trading at Citi and Morgan Stanley. Left this role after 5 years to found Current in June 2015, working as CEO ever since.
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