Growth Marketing Manager, Hello Sunshine
$70-80k
Depending on experience
Media brand celebrating women
Job no longer available
Media brand celebrating women
501-1000 employees
Job no longer available
$70-80k
Depending on experience
501-1000 employees
Company mission
To change the narrative for women.
Role
Who you are
- You have 5-7+ years of Digital Marketing experience, with specific experience driving audience growth (social media followers, website traffic and 1st party lists like email & SMS, etc.) and revenue growth
- You are extremely self-motivated and performance driven- you thrive on seeing the impact of your work and know how to use data to quantify its success, identify areas for improvement, and tell a story to various stakeholders across the organization
- You have incredibly strong writing skills and proven experience writing in a consistent tone of voice for a brand
- You pride yourself on being an expert on modern digital tools and platforms
- You have the ability to build relationships and work with a variety of co-workers across multiple teams and disciplines
- You are a team player with a positive attitude- you’ll be working daily with a passionate and fun team and you thrive in a collaborative setting
- You are superuser of social platforms like TikTok, Snapchat, Instagram, etc., and have practical experience on how content is distributed & consumed on those platforms
- You have previous experience managing a team of executors
- You have first hand experience with analytics tools like Google Analytics, Affiliate backends like ShopStyle, and email ESP’s
- Amazon affiliate experience a plus
What the job involves
- Hello Sunshine is looking for a highly motivated growth marketing manager to amplify their digital presence and deliver on audience growth and revenue goals by focusing on key growth channels including Co-marketing Partnerships, Email Growth, SEO and Paid Subscription Strategies
- Working closely with the SVP of Growth
- This role has an amazing opportunity to impact the business and drive growth across brands with existing loyal followers and consistent loyal engagement including Hello Sunshine, The Home Edit, and Reese’s Book Club
- Co-Marketing Partnerships:
- Develop go to market co-marketing packages based on key editorial pillars and seasonal moments
- Actively pursue and execute on both paid and barter co-marketing deals that deliver a winning combination of revenue and audience growth
- Improve and refine our suite of co-marketing opportunities by leveraging data analytics, partner results and industry insights and best practices
- Actively lead and communicate across both internal and external teams to ensure all campaigns are delivered on time with precision and accuracy
- Manage the co-marketing pipeline by working closely with finance
- Email Growth Strategies:
- Own email marketing and SMS strategy and rapidly scale our email audiences and improve engagement KPI’s
- Improve newsletter performance through A/B testing
- Launch new newsletters where there is opportunity for scale
- Manage our email vendors and actively seek new tools
- Paid Media Strategies:
- Develop campaign frameworks and manage freelance paid media specialists and ensure that all paid media plans are delivered on time and on budget and utilize best practices
- Design new partnership approaches to aid in the growth of our overall paid media budget to bolster our performance marketing levers
- Customer Journeys and SEO:
- Enhance our audience journey on web to drive more free membership/email
- Work with freelancer to develop 20-30 SEO blog pages that can deliver audience and email conversion for THE and RBC
- Leverage data and analytics to inform strategies
- Be an active contributor in understanding the broader changing needs of our competitive landscape and developing innovative ideas and breakthrough initiatives across the customer journey
- Leadership:
- Act as a mentor and a manager to junior members and intern
- Manage freelancers and communication with partners
Our take
Gender inequality over the last century has led to men having an unfair advantage in representation through film, television, books, and day-to-day life. Many women have channeled this inequality into their creative work, and it is important that these stories are heard.
Hello Sunshine provides a feminist online media platform, shining a light on film, television, podcasts, and other media formats created by women. The company also runs the female authorship Reese's Book Club, in addition to a newsletter and an online clothing store. Whilst the broadness of content formats Hello Sunshine promotes may present itself as a challenge to the company, it has unified its versatility with its exclusive focus on female authorship and creativity.
In 2021, the company was sold for over $900M to a media company backed by Blackstone. Since then, Reese Witherspoon and Sarah Harden have continued to serve on the board and oversee day-to-day operations. The company is focused on changing and transforming the industry, promoting creators who have been structurally sidelined in the past.
Steph
Company Specialist at Welcome to the Jungle
Insights
53% employee growth in 12 months
Company
Funding (1 round)
Dec 2020
$5m
SERIES A
Total funding: $5m
Company HQ
Playa Vista, Los Angeles, CA
Leadership
Sarah Harden
(Co-Founder & CEO)Experience as Group Director of Partnerships and Development for News Corporation Asia from 2010 to 2013. President of Otter Media from 2015 to 2018.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job