Creative Strategy Development Manager, Lyft
$114-142.5k
Potential equity and bonus offering
Ride sharing company
Open for applications
Ride sharing company
1001+ employees
Open for applications
$114-142.5k
Potential equity and bonus offering
1001+ employees
Company mission
To improve people’s lives with the world’s best transportation.
Role
Who you are
- Bachelor's degree in Marketing, Business Administration, or related field
- 6+ years of experience in digital advertising creative strategy, sales development, and strategy
- Proven track record of success in marketing roles within the advertising, technology, or related industries, with a focus on B2B marketing and ad revenue growth
- Strong creative and strategic thinking skills, with the ability to develop innovative marketing strategies and translate complex concepts into compelling messaging and visuals
- Excellent communication and presentation skills, with the ability to effectively articulate ideas and influence stakeholders at all levels
- Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously in a fast-paced, deadline-driven environment
- Collaborative mindset and ability to work cross-functionally with diverse teams to achieve common goals and drive results
- Passion for the advertising industry and a deep understanding of emerging trends, technologies, and best practices
What the job involves
- As a Creative Sales Development Manager at Lyft Media you will play a critical role in partnering with our internal sales team to achieve its goals.
- This individual will play a crucial part in the early stages of the sales process by ideating, developing and executing marketing strategies and initiatives to drive sales growth, increase brand visibility, and differentiate
- Lyft Media in the competitive advertising landscape. We are looking for individuals who love solving interesting problems, are highly adaptable, and care deeply about delivering unique advertising experiences that drive business outcomes
- Marketing Strategy: Develop and execute comprehensive marketing plans and strategies to support the Lyft Media's advertising business
- Idea Development: Work cross functionally across Sales, Account Management, Product, and Product Marketing to create compelling advertising solutions to present during the RFP process. CSD will then work to build these ideas into sales collateral, presentations, and custom proposals that effectively communicate Lyft Media's value proposition and advertising solutions to prospective clients
- Brand Positioning: Define and articulate Lyft Media's unique selling propositions, competitive advantages, and brand positioning to differentiate our offerings in the market and drive brand awareness and preference
- Market Research: Conduct market research, competitive analysis, and customer insights to identify trends, opportunities, and challenges in the advertising industry, and leverage findings to inform marketing strategies and tactics
- Cross-Functional Collaboration: Collaborate closely with the sales, product, and creative teams to align marketing initiatives with sales objectives, product launches, and client needs, and ensure consistent messaging and brand voice across all touchpoints
- Collateral Development: Build out of custom advertising solutions into pitch specific presentations that effectively communicate Lyft Media's value proposition and advertising solutions to prospective clients
Our take
Lyft has aimed for consistent growth, making sure to pitch itself as a more reliable and friendly ride-sharing option than its main competitor, Uber. Uber has a greater market share and operates globally, but Lyft hopes to compete by its focus on ride-sharing over Uber's more diversified business approach and as a more rider-friendly and greener alternative to Uber.
Operating only in the USA and Canada, Lyft is in a position of being less affected by global events than Uber but also more vulnerable to local conditions. As an example, while it doesn't face the regulatory hurdles around employment rights that Uber does, it is unable to balance out the cost of the unusually expensive US auto insurance across its operations.
In 2022, Lyft acquired PBSC Urban Solutions, a bike-share equipment and technology supplier, allowing Lyft to compete in new verticals and reaffirming its commitment to green transportation. It has also trialed and launched Lyft Assisted, where drivers help passengers from their door into the car to get to medical appointments. These developments chime well with Lyft's unique selling point as a friendlier and more environmentally aware ride-sharing app.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 14 rounds)
Jun 2018
$600m
LATE VC
Mar 2018
$200m
LATE VC
Total funding: $4.9bn
Company benefits
- Great medical, dental, and vision insurance options
- Mental health benefits
- In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
- 401(k) plan to help save for your future
- 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
- Pre-tax commuter benefits
- Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
- Family building benefits
- Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
Company HQ
China Basin, San Francisco, CA
Articles
Leadership
John Zimmer
(Co-Founder)Originally an Analyst at Lehman Brothers, Zimmer then founded Zimride which was a private ridesharing company that pivoted into Lyft.
Logan Green
(Co-Founder)Founded Zimride, a private ridesharing company which later pivoted into Lyft.
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