Product Marketing Lead, Matter Labs
Scaling Ethereum with Zero Knowledge Proofs
Open for applications
Scaling Ethereum with Zero Knowledge Proofs
21-100 employees
Open for applications
21-100 employees
Company mission
To advance personal freedom for all.
Role
Who you are
- This role is ideal for someone who can translate advanced blockchain concepts into compelling, commercially relevant stories for executives, technical teams, and product buyers across the institutional ecosystem
- 5+ years in product marketing, enterprise marketing, or solution marketing, ideally within fintech, blockchain infrastructure, enterprise SaaS, or financial technology
- Strong understanding of financial institutions, enterprise buyer behavior, and multi-stakeholder product adoption cycles
- Ability to articulate sophisticated technical concepts to non-technical executives and regulated industry audiences
- Experience collaborating with product, sales, BD, and engineering teams in complex environments
- Proven ability to craft compelling narratives for high-stakes audiences (C-suite, regulators, enterprise product teams)
Desirable
- Experience marketing to banks, payment providers, exchanges, custodians, asset managers, or financial market infrastructure players
- Understanding of zero-knowledge proofs, rollups, tokenization, or blockchain scalability
- Prior work launching B2B or enterprise-grade blockchain products
- Experience in global markets or regulated jurisdictions
What the job involves
- We are hiring a Product Marketing Lead – Institutional & Enterprise who will define how zkSync’s technology is positioned, understood, and adopted by banks, fintechs, asset managers, corporates, and regulated market participants
- You will build the narratives, GTM strategies, and industry-focused product marketing programs that help traditional finance and enterprise stakeholders understand the value, feasibility, and business impact of zero-knowledge technology
- Build tailored narratives that communicate zkSync’s value for enterprise and institutional use cases—including tokenization, settlements, compliance tooling, privacy solutions, and scalable infrastructure deployment
- Translate technical product capabilities into business outcomes meaningful to regulated financial institutions and large enterprises
- Own GTM and launch planning for enterprise-focused products, integrations, and features
- Partner with product, BD, compliance, and engineering teams to bring institutional solutions to market clearly, responsibly, and competitively
- Conduct deep market research on the institutional blockchain landscape—tokenization trends, L2 adoption, regulatory movement, competing architectures, and enterprise needs
- Map buyer personas, decision-making processes, procurement barriers, and pain points in TradFi and enterprise environments
- Create high-quality materials for enterprise audiences:
- Executive briefs
- Solution one-pagers
- Pitch decks
- Institutional case studies
- Whitepapers and product overviews
- Market analyses for BD and ecosystem partners
- Build frameworks and messaging that support sales, partnership teams, and enterprise solution engineers
- Work closely with financial institutions, enterprise prospects, and ecosystem partners to design messaging that resonates with non-crypto-native stakeholders
- Support participation in industry events, regulatory discussions, and enterprise-focused activations
- Define KPIs for institutional adoption and campaign performance
- Use analytics and feedback loops to refine messaging and prioritize product-market fit for enterprise and TradFi segments
Our take
While the Ethereum network offers users highly rated security, the trade off is that its network volume doesn’t have enough capacity to allow for fast and cheap transactions. Matter Labs is one of a small number of companies that are building scaling protocols through its zero-knowledge proof driven product, zkSync.
It’s not the only company of its kind, with the likes of Arbitrum and Optimism also receiving plenty of publicity and funding. However, Matter Labs zero-knowledge proof approach has been praised for both its transaction speed and security. If it was easy however, many more companies would be doing it, so it appears that Matter Labs has made a significant headstart on the competition.
Over the last couple of years, the startup has secured some major funding from high-profile investors such as Andreessen Horowitz (a16z), and Union Square Ventures. Matter Labs released its renamed ZkSync Era - a zero-knowledge, open-source security platform on Ethereum in 2023. Matter Labs is now predicting zero-knowledge cryptography to outlive alternative "optimistic" security tech from the likes of Arbitrum.
Freddie
Company Specialist at Welcome to the Jungle
Insights
94% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Nov 2022
$200m
SERIES C
Nov 2021
$50m
SERIES B
Total funding: $258m
Leadership
Alex Gluchowski
(Co-Founder & CEO)Has co-founded two previous startups, wellbeing platform Somuchmore (acquired by Urbansportsclub), and camper-rental startup PaulCamper.
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