Product Marketing Lead, Matter Labs

• This role is ideal for someone who can translate advanced blockchain concepts into compelling, commercially relevant stories for executives, technical teams, and product buyers across the institutional ecosystem
• 5+ years in product marketing, enterprise marketing, or solution marketing, ideally within fintech, blockchain infrastructure, enterprise SaaS, or financial technology
• Strong understanding of financial institutions, enterprise buyer behavior, and multi-stakeholder product adoption cycles
• Ability to articulate sophisticated technical concepts to non-technical executives and regulated industry audiences
• Experience collaborating with product, sales, BD, and engineering teams in complex environments
• Proven ability to craft compelling narratives for high-stakes audiences (C-suite, regulators, enterprise product teams)

Desirable

• We are hiring a Product Marketing Lead – Institutional & Enterprise who will define how zkSync’s technology is positioned, understood, and adopted by banks, fintechs, asset managers, corporates, and regulated market participants
• You will build the narratives, GTM strategies, and industry-focused product marketing programs that help traditional finance and enterprise stakeholders understand the value, feasibility, and business impact of zero-knowledge technology
• Build tailored narratives that communicate zkSync’s value for enterprise and institutional use cases—including tokenization, settlements, compliance tooling, privacy solutions, and scalable infrastructure deployment
• Translate technical product capabilities into business outcomes meaningful to regulated financial institutions and large enterprises
• Own GTM and launch planning for enterprise-focused products, integrations, and features
• Partner with product, BD, compliance, and engineering teams to bring institutional solutions to market clearly, responsibly, and competitively
• Conduct deep market research on the institutional blockchain landscape—tokenization trends, L2 adoption, regulatory movement, competing architectures, and enterprise needs
• Map buyer personas, decision-making processes, procurement barriers, and pain points in TradFi and enterprise environments
• Create high-quality materials for enterprise audiences:
• Executive briefs
• Solution one-pagers
• Pitch decks
• Institutional case studies
• Whitepapers and product overviews
• Market analyses for BD and ecosystem partners
• Build frameworks and messaging that support sales, partnership teams, and enterprise solution engineers
• Work closely with financial institutions, enterprise prospects, and ecosystem partners to design messaging that resonates with non-crypto-native stakeholders
• Support participation in industry events, regulatory discussions, and enterprise-focused activations
• Define KPIs for institutional adoption and campaign performance
• Use analytics and feedback loops to refine messaging and prioritize product-market fit for enterprise and TradFi segments