CRM Manager, Tide
Credit, Contractor 12 Months
Business accounts for SMEs
Be an early applicant
Business accounts for SMEs
1001+ employees
Be an early applicant
1001+ employees
Company mission
To save businesses time and money - so they can get back to doing what they love.
Role
Who you are
- A detail oriented, commercially focused individual with a strong background in CRM, particularly in the world of UK Credit and Lending
- A track record of implementing successful CRM strategies that have positively impacted customer acquisition, retention and lifetime value
- You’ll be equally at home with CRM automation platforms, analysing results and presenting to immediate stakeholders to explain the story of performance to the business
- You should have extensive experience with CRM tools, marketing automation platforms, data segmentation and a strong understanding of data analytics and reporting
- 4+ years of experience in multi-channel CRM, with a focus on Credit/Lending/Finance based businesses
- You love data, and are comfortable spotting trends and have an ability to dig deeper, to analyse and report on overall area performance against multiple KPIs
- Experience with CRM analytics, predictive modelling, and segmentation techniques
- In-depth knowledge of CRM automation, software and surrounding personalisation technologies
- Proactive ability to work cross functionally with wider teams to influence day to day decision making accordingly while maintaining excellent working relationships
- Strong project management and strategic thinking skills to handle multiple projects and adapt to changing priorities
- Experience building multi-channel journeys across (Email, In-app, Push, sms)
- You have A/B and MVT testing experience
- Excellent spoken and written English skills and impeccable attention to detail
- Excellent communication and stakeholder management skills
- Self-motivated and able to work independently to meet deadlines with a results-driven implementation style
- Intellectually curious, passionate and always looking for new opportunities
- Ability to use industry tools like Iterable, Salesforce Marketing Cloud, GSuite, Jira, Looker
- Passion for problem-solving and finding solutions to difficult situations
What the job involves
- Responsible for the planning and execution of CRM strategies for Tide Credit products and services, driving product adoption and retention and aligning to the overall business objectives and commercial targets
- Monitor, report and present on campaign delivery and KPIs to Tide senior management and wider stakeholders
- Collaborate with team members, ensuring a high level of expertise and sharing efficiency within the CRM function to optimise processes across the team
- Utilise advanced data targeting to refine member segments and personalise communication strategies
- Used strategic data-led insights to implement advanced targeting techniques to optimise campaign effectiveness and increase customer lifetime value
- Working collaboratively with wider teams to create predictive modelling and analytics to anticipate customer behaviour and proactively address customer pain points
- Collaborate closely with marketing, sales, and product teams to align CRM initiatives with overall business goals
- Drive cross-functional initiatives to enhance the overall customer experience and optimise subscription revenue
- Develop and oversee customer advocacy to promote member retention and brand advocacy
Salary benchmarks
Our take
Small businesses and sole traders are still underserved by most traditional banks. Tide is solving that problem by offering speedy, affordable and effective financial services tailored to SMEs.
Since its launch, Tide has gained considerable traction among small businesses. This is largely thanks to its fast onboarding times, low fees and the diversity of products, which include a number of accountancy tools. And headed up by a former RBS, C&A and Optanus executive, it is certainly in a unique position within the financial services market.
Having built a strong user base of over 1M customers globally, with 650,000 members in the UK. Through further expansion across Europe and continual addition of 'first-of-its-kind' features, Tide is well set to secure a larger market share.
Freddie
Company Specialist at Welcome to the Jungle
Insights
40% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Sep 2025
$120m
GROWTH EQUITY VC
Jan 2023
$24.9m
GROWTH EQUITY VC
Total funding: $411.1m
Company benefits
- Flexible working:A flexible working policy that allows most teams to work from home when they need to
- Family-friendly leave: We go above and beyond the statutory requirement for maternity and paternity leave
- Paid volunteering leave: You’re encouraged to take three days a year as paid volunteering leave for your chosen charity or organisation
- Holiday leave: 25 days a year of paid holiday leave, plus bank holidays
- Sabbatical leave: Take a well-deserved break and come back refreshed
- Extra unpaid leave: Extra time off is available beyond your annual leave allocation
- We keep the team fed: Breakfast, snacks and hot drinks are provided daily, along with regular morning teas and catered events
- Personal development: Personal development budget is available for each Tidean to pursue additional training related to their role
- Private health cover: Private healthcare from Vitality, that includes the ability to earn discounts and rewards for having a healthy lifestyle
- Mental wellbeing : 24/7 Employee assistance, unlimited cognitive behavioural therapy, subsidised mindfulness and relaxation app
Company HQ
City of London, London, UK
Leadership
Dr Oliver Prill
(CEO)Began their career as a Consultant at McKinsey. They also held the role of CEO at both C&A Bank and Optanus, and was COO of Kreditech Holding before joining Tide in 2018.
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