Performance Marketing Manager, Ramp

• 3+ years of total experience, including work in social media marketing at a high-growth technology company
• Proven experience managing paid social campaigns on LinkedIn and Meta platforms
• Experience managing substantial monthly paid social budgets
• You're a master with data analysis and have an exceptional ability to draw key insights from both quantitative and qualitative data
• You have a "get things done" mentality; you can dissect complex problems, identify solutions, and drive these solutions to completion with a high degree of autonomy
• You are creative and can see how the pieces of a complex problem fit together; you feel comfortable challenging assumptions when they are not well-based
• You like to build - you enjoy the process of going from problem to solution regardless of the medium
• You are passionate about deeply understanding our product and customers' needs to generate meaningful campaigns that reach our customers at the right time with the right message
• You have a team-first mentality and communication skills that allow you to influence others at all levels and across all functions within the organization to rally behind shared business goals

Desirable

• Ramp is in a critical phase of growth, and this role is responsible for helping manage and grow our robust performance marketing program to help drive new customers to Ramp
• This is a key role where you will be uniquely positioned to impact Ramp’s growth by building and scaling some of the company’s fastest-growing channels
• Drive revenue and SQL growth by owning and scaling multiple channels, including LinkedIn, Meta, X, and other programmatic display channels
• Develop systems and processes for testing, optimizing, and scaling successful performance-driven campaigns
• Track and analyze performance throughout the entire funnel, from ad frequency to conversion rates at each step in the user journey
• Partner with analytic and technical teams to ensure data integrations between the ad platforms and our internal systems are robust and resilient
• Partner with copywriting and creative resources to continuously improve the click-through rate and conversion rate of the campaigns
• Regularly communicate insights and trends in the performance marketing landscape to the broader growth organization