Marketing Specialist, OpenTable
CA$65-72k
+ Annual bonus
Online restaurant reservation service
Be an early applicant
Online restaurant reservation service
1001+ employees
Be an early applicant
CA$65-72k
+ Annual bonus
1001+ employees
Company mission
To bring together people and the restaurants they love in the moments that matter.
Role
Who you are
- The ideal candidate has 3+ years of B2C marketing experience (agency or client-side), and ideally exposure to B2B, with a proven ability to build memorable, insight-driven marketing initiatives that connect restaurants, diners, and partners to the OpenTable brand
- We’re looking for someone who brings a broad marketing toolkit, spanning brand campaigns, social media, partnerships, events, sponsorships, and beyond, and who thrives in a dynamic environment where no two days look the same
- A creative mindset and strong organizational skills are essential
- Exceptional relationship-building and collaboration skills are also critical: this role will work closely with partners, vendors, agencies, restaurants, and cross-functional teams across the globe to deliver impactful activations and drive brand growth across the market
- BA/BS degree required
- Minimum 3+ years in marketing — ideally within the hospitality, travel, food & beverage, or lifestyle industries
- Proven experience managing end-to-end campaigns (concept to execution) and implementing strategic partnerships that drive awareness, engagement, and business impact
- Excellent organizational skills, with the ability to manage multiple projects, timelines, and stakeholders simultaneously
- Comfortable tracking performance metrics, budgets, and ROI to optimize event and partnership effectiveness
- Comfortable with a wide variety of technologies and ability to learn quickly
- Exceptional written and verbal communication skills, with experience crafting decks and campaign briefs
- Meticulous attention to detail and highly-organized with the ability to identify roadblocks and troubleshoot efficiently and effectively
- Passion for the dining scene and hospitality industry, with a deep understanding of market trends and cultural nuances
- Willingness to travel and attend production shoots, events, and/or team offsites as needed
- Fluency in English is a must, French language and knowledge of the Quebec market is a strong asset
What the job involves
- We are seeking a passionate Marketing Specialist for Canada, based in Toronto, to support the planning and execution of multi-faceted brand campaigns, events, social programs, and strategic collaborations that strengthen OpenTable’s presence in the region
- This is a high-impact, well-rounded role on a lean team
- You'll report to the Regional Senior Marketing Manager Develop and execute along with Managers the annual marketing plan for Canada, including B2C (consumer/diner) initiatives and B2B (industry/trade) initiatives
- Collaborate closely with the sales, Performance, PR, Partnerships, Events, Design, and Marketing leadership teams to cultivate strong relationships
- Help brief, scope, and manage creative development for marketing assets across brand campaigns and activations, social content creation, events, sponsorships and more
- Manage the relationship with the social media agency on a regular basis, as well as other agencies or freelancers on a project basis
- Identify, activate, and nurture influencer and creator partnerships to amplify campaigns and events
- Serve as a quality gatekeeper across workstreams by reviewing campaign assets and messaging to ensure precision, clarity, and alignment with brand standards
- Measure ROI, track leads, and report key metrics to regional and global stakeholders
- Manage vendor and partner contracts, including routing, approvals, and submissions to procurement and legal
- Support invoicing and payment processing by gathering required documentation and tracking payments with accounting
- Support all local marketing initiatives across B2C & B2B in the region
Our take
OpenTable was one of the earliest innovators in the online reservation space, setting up shop in 1998 as a tool to enable restaurants to take bookings online. Rather than charging consumers for the service, OpenTable generates revenue via a monthly subscription and reservation fee from businesses.
Today, the platform is used by tens of thousands of restaurants around the world and seats over 1 billion diners per year. The company was acquired by Booking Holdings – the world's largest travel company – for $2.6 billion in 2014, and remains a subsidiary of the group to this day.
OpenTable is the dominant player in the restaurant reservation software category, with an impressive 45% market share, but does face increasing competition from platforms like Resy, Tock, TableAgent, and many more. Nonetheless, this market leader has garnered an impressive reputation, and there is nothing to say it won't hold on to the dominance it has earned into the future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Oct 2000
$36m
SERIES C
Jan 2000
$10m
SERIES B
Total funding: $48.2m
Company benefits
- Work from (almost) anywhere - wherever you do your best work
- Mental health and well-being - company-paid therapy sessions through SpringHealth, company-paid subscription to HeadSpace, and company-wide weeks off a year so the whole team can recharge
- Generous parental leave
- Generous paid vacation + time off for your birthday
- Paid volunteer time
- Enriched learning and development opportunities - leadership development & access to thousands of on-demand e-learnings
Company HQ
Union Square, San Francisco, CA
Leadership
Debby Soo
(CEO)After graduating from Stanford with a liberal arts major, Debby started their career in investment banking. Thereafter they worked in Google’s Strategic Partnerships Group and then spent a decade at KAYAK, eventually becoming CCO.
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