Senior Field Marketing Manager, WalkMe
$130-170k
OTE
More information about location
3 days a week in office (Hudson Yards, NY)
Digital adoption platform
Be an early applicant
Digital adoption platform
1001+ employees
Be an early applicant
$130-170k
OTE
More information about location
3 days a week in office (Hudson Yards, NY)
1001+ employees
Company mission
To make digital adoption for employees and customers simple, while increasing enterprise productivity.
Role
Who you are
- 7+ years of B2B marketing experience, with at least 2+ years owning regional, field marketing or regional go-to-market responsibilities
- Demonstrated ability to build and execute strategic regional marketing plans that drive measurable business outcomes (pipeline, revenue, adoption, retention)
- Strong data orientation — comfortable building and analyzing funnel metrics, using CRM/marketing automation/analytics tools to track performance and inform decisions
- Experience working cross-functionally (sales, customer success, product/technical) and influencing stakeholders across functions
- Proven experience planning and executing high-impact regional events (conferences, roadshows, user groups, webinars) end-to-end—while also managing regional demand generation, ABM or channel/partner marketing, and content/communications tailored to local audiences
- Excellent communication and presentation skills; ability to articulate strategy, get buy-in, and represent the company externally
- Flexibility and entrepreneurial mindset — able to operate autonomously, in a fast-paced environment, with a sense of ownership and urgency
- Role requires up to 25% travel, based on business needs
What the job involves
- We are seeking a dynamic Senior Field Marketing Manager who will own and drive our integrated marketing plan through specific initiatives and events across the East regions and Canada, reporting directly to the Sr. Director, Field Marketing
- We are looking for a seasoned, data-driven Regional Marketing Lead who does more than just plan events — someone who owns their region end-to-end, develops and executes integrated go-to-market strategies aligned to top-down business priorities, collaborates deeply with sales, technical, and customer success teams, and drives both inbound and outbound funnel performance
- This person will be the primary steward of WalkMe’s brand, demand generation and customer engagement in their region
- Regional strategy & GTM planning — Develop and own a comprehensive regional marketing strategy that aligns with WalkMe’s global goals and reflects local market needs. Define the marketing mix (events, content, campaigns, digital, ABM, channel, customer marketing, etc.) for your region
- Cross-functional alignment & stakeholder engagement — Partner closely with Sales, Customer Success, Technical teams, and other stakeholders to build integrated plans that support pipeline, product adoption, expansion, and retention. Act as the regional marketing voice and champion within the organization
- Demand generation & funnel management — Build, monitor, and optimize the regional funnel (inbound + outbound), using data to drive decisions. Define KPIs and track outcomes (MQLs, SQLs, pipeline, conversion rates, retention/expansion). Adjust tactics dynamically based on performance
- Field marketing & regional activation — Own execution of regional programs: events, webinars, customer meetups, partner/channel activations, regional content campaigns, customer advocacy, references/case studies. Customize global assets and messaging for regional relevance
- Market insights & optimization — Continuously gather and analyze regional marketing performance data and overall outcomes from investments. Use data to adapt strategy, surface new opportunities, and influence product/marketing roadmap
- Budget accountability & ROI optimization — Manage regional marketing budget, prioritize spend for maximum impact, and deliver ROI
- Own field marketing teaming & SAP co-marketing alignment — Build and maintain trusted relationships with SAP regional marketing counterparts. Establish joint planning rhythms, integrate complementary GTM motions, and co-develop programs that amplify WalkMe’s position within the SAP ecosystem. Ensure the field is equipped to leverage SAP partnerships for demand generation, customer activation, and regional brand presence
Our take
WalkMe is a code-free digital adoption platform allowing CIOs and executive management visibility into their company’s tech stack. The aim of its software is to help organizations both measure and maximize the impact of their digital transformation.
With more companies than ever undergoing this process, a product that provides some transparency regarding the efficacy of their digital transformation efforts is a smart market proposition. The market opportunity is significant, and global too, putting WalkMe in a strong position.
Following a successful IPO in mid-2021, WalkMe has continued on a strong and steady track, boasting over 30 million users in 40+ countries. An acquisition by German software giant SAP for an estimated $1.5 billion occurred in 2024 and will see WalkMe's workflow execution software improve the buyer's user adoption and engagement.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-9% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Dec 2019
$90m
SERIES G
Nov 2018
$10m
SERIES F
Total funding: $307.5m
Company benefits
- Comprehensive Health Care Coverage for Medical, Dental, and Vision for our Employees and Families
- 401(k) with company matching program
- Parental Leave programs
- Vacation policy to encourage a healthy work-life balance
- In-person and virtual social activities
Company HQ
South Beach, San Francisco, CA
Leadership
Dan Adika
(CEO & Co-founder)Dan worked in the Israel Defense Forces for over 5 years before spending a year as a HP Software Engineer and co-founding WalkMe in April 2011.
Salary benchmarks
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