Head Of Performance Marketing, End Clothing
More information about location
Retail fashion
Open for applications
Retail fashion
501-1000 employees
Open for applications
More information about location
501-1000 employees
Company mission
To inspire and educate its community through fashion, design, art and music.
Role
Who you are
- Is a technical ‘expert’ in their particular field and as such requires in-depth knowledge and understanding of the discipline. Operates at a senior level, with autonomy to make independent decisions to achieve business targets. Analyses requirements and advises on scope and options for performance improvement. Demonstrates creativity in applying solutions
- Comprehensive understanding of the function and how this contributes to achieving the overall business objectives. Comprehensive knowledge of the industry in order to contribute to commercial objectives of the Company
- Demonstrates leadership and mentors more junior colleagues. Establishes own milestones and deadlines, team objectives and delegates responsibilities. Has responsibility for the work of others and the allocation of resources
- Performs complex professional or financial activities. Strong analytical skills as well as evaluative judgement based on the analysis of factual and qualitative information in complex situations. Looks to remove complexity where possible to focus on priorities. Expert in their professional area and applies this knowledge to the activities of the Company to continuously raise the bar
- Has significant impact on the function’s overall direction and performance which has a direct impact on the overall Company performance. Develops strong partnerships internally and externally to positively impact the customer
- Excellent communication and influencing skills working collaboratively with internal stakeholders and the ability to negotiate with a high level of discretion (internally & externally) with others often at a senior level
What the job involves
- The Head of Performance Marketing will be responsible for implementing effective marketing campaigns enabling the business to meet customer acquisition targets, sales, margin, and overall goal achievement across all digital performance acquisition channels; paid, affiliate, search engine, paid social and display advertising
- Lead and optimise strategy, team, reporting and budget for all performance channels with the aim to test, optimise, and scale channels for growth efficiency
- In-depth knowledge to conceptualise, execute, and optimise complex paid media acquisition programs and also have substantial data modelling, financial, and statistical skills
- Key analytical role in tracking, monitoring and analysing all marketing channels performance against the business’s overall goals and objectives
- Take a data driven approach to drive consistent revenue growth and develop strategies that will attract, nurture and retain customers
- Ensure all campaigns are on brand, reflect our creative direction and resonate with our customers
- A trusted partner within the organisation, influencing key senior stakeholders and ensuring they receive the reporting and business insights necessary for ensuring that the performance across all marketing channels can be monitored accurately, articulating complex information in a simple and clear manner that is easily understandable
- Drive testing strategy to ensure continual improvement of channel performance
- Major link between marketing and finance department; monitoring and controlling all costs that are associated with performance marketing campaigns, along with working to reconcile all data on a monthly basis
- Develop strong and effective working relationships with the performance marketing team in order to bring about a positive environment that promotes the achievement of departmental goals and the business’s KPIs, along with ensuring the teams professional skills are consistently growing
- Own and lead relationships with internal teams and our key technology and software providers
Salary benchmarks
Our take
Considered the earliest pioneer in merging high-end luxury with streetwear, End Clothing is an online and high-street retail company selling contemporary menswear, sportswear and quality lifestyle goods.
What started as a single store in Newcastle now occupies London and Glasgow locations as well as a highly popular eCommerce site, offering goods from over 400 brands and shipping over 6,000 products across the world every day. END is in an exciting time of transition, anointing a new CEO - with expertise in luxury retail in both online and offline channels - as well as the ex-CEO of fashion-giant Gucci serving as new Chairman of the Board, carving out for itself an exciting future.
In 2021, the company sold a majority stake to private equity giant, The Carlyle Group. Leveraging the equity firm’s experience in the consumer sector, this partnership enables END’s expansion within both the domestic UK market and internationally.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Company benefits
- Generous staff discount and staff sales
- Access to END. Exclusives benefits platform
- Access to Employee Assistance Programme
- Company pension scheme
- Opportunities for professional development and career progression
Company values
- Customer first
- Positive and collaborative
- Passionate and dedicated
- Strive for excellence
- Keep it simple
Company HQ
Washington, UK
Articles
Leadership
Christiaan Ashworth
(Co-founder)Co-founded END after graduating from Northumbria University. Served as CEO until 2022.
John Parker
(Co-founder)Co-founded END after graduating from Northumbria University with a First Class Degree in Computing. Served as CEO until 2022.
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