Head Of Performance Marketing, End Clothing

Salary not provided

Expert level

London

More information about location

Retail fashion

Job no longer available

Retail fashion

501-1000 employees

RetailLifestyleFashioneCommerce

Job no longer available

Salary not provided

Expert level

London

More information about location

501-1000 employees

RetailLifestyleFashioneCommerce

Company mission

To inspire and educate its community through fashion, design, art and music.

Job

Company

Role

Who you are

Is a technical ‘expert’ in their particular field and as such requires in-depth knowledge and understanding of the discipline. Operates at a senior level, with autonomy to make independent decisions to achieve business targets. Analyses requirements and advises on scope and options for performance improvement. Demonstrates creativity in applying solutions
Comprehensive understanding of the function and how this contributes to achieving the overall business objectives. Comprehensive knowledge of the industry in order to contribute to commercial objectives of the Company
Demonstrates leadership and mentors more junior colleagues. Establishes own milestones and deadlines, team objectives and delegates responsibilities. Has responsibility for the work of others and the allocation of resources
Performs complex professional or financial activities. Strong analytical skills as well as evaluative judgement based on the analysis of factual and qualitative information in complex situations. Looks to remove complexity where possible to focus on priorities. Expert in their professional area and applies this knowledge to the activities of the Company to continuously raise the bar
Has significant impact on the function’s overall direction and performance which has a direct impact on the overall Company performance. Develops strong partnerships internally and externally to positively impact the customer
Excellent communication and influencing skills working collaboratively with internal stakeholders and the ability to negotiate with a high level of discretion (internally & externally) with others often at a senior level

What the job involves

The Head of Performance Marketing will be responsible for implementing effective marketing campaigns enabling the business to meet customer acquisition targets, sales, margin, and overall goal achievement across all digital performance acquisition channels; paid, affiliate, search engine, paid social and display advertising
Lead and optimise strategy, team, reporting and budget for all performance channels with the aim to test, optimise, and scale channels for growth efficiency
In-depth knowledge to conceptualise, execute, and optimise complex paid media acquisition programs and also have substantial data modelling, financial, and statistical skills
Key analytical role in tracking, monitoring and analysing all marketing channels performance against the business’s overall goals and objectives
Take a data driven approach to drive consistent revenue growth and develop strategies that will attract, nurture and retain customers
Ensure all campaigns are on brand, reflect our creative direction and resonate with our customers
A trusted partner within the organisation, influencing key senior stakeholders and ensuring they receive the reporting and business insights necessary for ensuring that the performance across all marketing channels can be monitored accurately, articulating complex information in a simple and clear manner that is easily understandable
Drive testing strategy to ensure continual improvement of channel performance
Major link between marketing and finance department; monitoring and controlling all costs that are associated with performance marketing campaigns, along with working to reconcile all data on a monthly basis
Develop strong and effective working relationships with the performance marketing team in order to bring about a positive environment that promotes the achievement of departmental goals and the business’s KPIs, along with ensuring the teams professional skills are consistently growing
Own and lead relationships with internal teams and our key technology and software providers

Salary benchmarks

Our take

Considered the earliest pioneer in merging high-end luxury with streetwear, End Clothing is an online and high-street retail company selling contemporary menswear, sportswear and quality lifestyle goods.

What started as a single store in Newcastle now occupies London and Glasgow locations as well as a highly popular eCommerce site, offering goods from over 400 brands and shipping over 6,000 products across the world every day. END is in an exciting time of transition, anointing a new CEO - with expertise in luxury retail in both online and offline channels - as well as the ex-CEO of fashion-giant Gucci serving as new Chairman of the Board, carving out for itself an exciting future.

In 2021, the company sold a majority stake to private equity giant, The Carlyle Group. Leveraging the equity firm’s experience in the consumer sector, this partnership enables END’s expansion within both the domestic UK market and internationally.