Senior Paid Acquisition Analyst, Articulate

• 4-5 years of relevant digital marketing experience with a strong knowledge of paid social media and paid search engine marketing
• 5+ years of relevant digital marketing experience with a strong knowledge of paid social media and paid search engine marketing
• Strong understanding of the online advertising space, including paid search, programmatic media buying, and ad-serving systems
• Previous hands-on experience executing and optimizing paid social campaigns on Meta Ads (Facebook, Instagram), Twitter, and Linkedin
• Familiarity with core digital marketing tools and platforms such as Facebook Business Manager, LinkedIn Business Solutions, GoogleAds, Microsoft Ads, and Reddit Ads Manager
• Strong analytical skills and an interest in reporting and data analysis
• Comfortable working with analytics platforms such as Tableau, Mixpanel, Google Analytics and Looker

Desirable

• As a Senior Paid Acquisition Analyst, you're responsible for the planning and implementation of advertising campaigns that drive global demand throughout each stage of the funnel
• You’ll be in constant sync with the Acquisition Marketing team to ensure that domestic and international media advertising campaigns are running in alignment with SEM, social, display, SEO, and other paid acquisition programs
• The Sr. Paid Acquisition Analyst will use a blend of analytical and platform skills to ensure advertising efforts are implemented across channels and consistently optimized to incrementally improve performance!
• Independently manage, optimize and execute paid social media campaigns across Linkedin, Facebook, Instagram, and other emerging channels
• Execute paid social media campaigns across Linkedin, Facebook, Instagram, and other emerging channels
• Execute SEM campaigns across Google and Bing
• Measure ongoing paid media campaigns and make incremental adjustments to optimize performance metrics—impressions, clicks, quality scores, CTR, Conversion Rate, ROAS
• Day-to-day platform management, communication, and account reviews across multiple platforms
• Monitor spending to ensure alignment with the advertising budget
• Perform weekly optimization of budget management, bid management, tracking, creative management and analytics
• Work with acquisition marketing strategy and leadership to ensure paid social and paid search tactics are aligned with acquisition strategy
• Stay on top of ad tech advancements, best practices, and new opportunities to maintain a competitive advantage and maximize reach and effectiveness
• Proactively communicate with peers and leadership on plans, progress, and problems
• Conduct research and assess market trends to identify optimization opportunities
• Ideate and implement frequent tests to maximize investment and drive key insights that optimize the buyer journey and experience
• Partner with acquisition marketing peers to analyze paid acquisition metrics across all performance media and paid social channels

• The application window for this position is expected to close 90 days from the original posting date