Director of Client Leadership, Croud
$130-150k
3+ days a week in office (SoHo, NY)
Performance marketing agency
Be an early applicant
Performance marketing agency
501-1000 employees
Be an early applicant
$130-150k
3+ days a week in office (SoHo, NY)
501-1000 employees
Company mission
To drive business performance and growth for ambitious brands through reinvention.
Role
Who you are
- Proven experience in client leadership, media planning, and cross-functional team management
- Strong understanding of media activation or media planning, SEO, influencer marketing, analytics, and industry trends
- Excellent communication and leadership skills to drive client success and business growth
- Experience establishing & overseeing team’s planning process including research, strategy, evaluations and recommendations of media vehicles and tactics, through plan development, presentation, execution and follow-up
- Experience defining high level strategy and holistic management of the media plan development, implementation, and execution
- Experience Leading strategic planning initiatives including deck writing, budget and channel allocation, and audience development
- Experience supporting development of strategic approach by delivering channel ideas and providing the link to reality of historical performance and in-market opportunities
- Experience Identifying key target insights based on client brief necessary for formulating strategic recommendations, and ensuring alignment into broader long-term goals
- Experience maintaining an in-depth knowledge of the client business and competitive landscape
- Experience ensuring teams adopt best in class tools, techniques, and systems to deliver plan recommendations aligned to client’s objectives and expected business outcomes
- Demonstrating an intimate, and strategic, understanding of how consumers interact with channels and technology, while championing across internal agency teams
Desirable
- Demonstrable in-depth & deep experience as a strategic leader specifically in digital planning backgrounds
- Experience of elevating over campaign planning and having to drive demonstrable results for c-suite executives
- Expected to be an expert across all media, including digital, social and traditional, demonstrating advanced knowledge in all areas
- Extensive experience of presenting to clients and ’selling-in’ ideas, and of working closely with senior stakeholders to understand their business objectives
- Great communication and presentation skills, with good attention to detail
- Experience managing a team
- Hands-on experience of industry planning & insight tools is a nice-to-have. These include (but are not limited to) TGI, GlobalWebIndex, SimilarWeb
- Experience in managing multiple brands from both brand marketing & performance marketing is a bonus, but not a requirement
What the job involves
- Build trusted partnerships and experiences with our clients as the senior POC on the day to day account management
- Lead with agility on cross-functional teams to achieve client visions and ambitions, aligning internal goals and solutions with client objectives
- Shape media planning and presentations with cross-functional teams, including strategy, planning, media activation, reporting, measurement, SEO, and influencer marketing
- Develop and innovate product solutions for clients, navigating client needs, cross-functional teams, the agency, and industry standards to deliver desired outcomes
- Participate in the US Management team, with potential international collaboration on a case-by-case basis
- Contribute to the Croud leadership team and community, driving business growth and enhancing our proposition
- Be a lead POC on day to day delivery and account management on your client(s)
- Lead key meetings and status alongside the cross-functional teams; supporting any junior members of the team to deliver with quality
- Crystallize and communicate objectives and brief internal teams on how that translates into day to day account management
- Identify smarter ways to work and provide impactful value to clients
- Challenge clients to focus on proactive, strategic actions when their priorities or expectations do not meet standards
- Manage client expectations alongside the scope commitments and hours
- Build trusted relationships with client stakeholders and work with a cross-functional team to drive stakeholder mapping and engagement
- Lead and shape integrated media planning and campaign planning for growth or performance objectives, alongside planning and media activation team
- Work closely with media measurement and reporting functions to ensure media performance is delivering and reporting against key KPIs and driving actionable insights
- Work closely with cross-functional leads across S&P, Media Activation, and Analytics to drive integrated campaign and media activity, performance, optimization and reporting
- If required, work with an integrated agency team, SEO, Influencer and/or in-house client teams to deliver
- Influence and guide internal cross-functional teams, navigating challenges and opportunities
- Initiate client team specific systems to improve performance and deliver growth seamlessly
- Provide direct feedback and solutions to improve client relationships and work
- Drive cross-functional team workflow solutions to meet KPIs and deliver outcomes; alongside project management
- Identify and develop growth opportunities internally and with external partners
- Collaborate with partners (including but not limited to Google and Meta) for commercial growth and product development
- Propose new and innovative solutions across the media and marketing landscape to continuously deliver scalable and repeatable solutions for our clients
- Maintain a strong focus on the quality assurance of outputs and deliverables to ensure they meet or exceed client expectations, thereby consistently delivering value to our clients
- Collaborate with department leads for quality assurance on high-profile workstreams and they are data-evidenced or logic-backed rationale
- Lead and contribute to strategic meetings, status and high-profile client deliverables ensuring they meet the quality and standards of the client meeting purpose
- Maintain strong relationships through rapport and relationship building with clients
- Identify and address internal capacity, client margins, and health issues
- Keep track of client health through regular 1:1, internal health trackers and formalized surveys with our clients
Our take
Marketing teams are often under-resourced and over-stretched, and the 24/7 nature of the field only amplifies these difficulties. Yet, digital marketing continues to be a vital part of businesses marketing strategy as the opportunities for business success online continue to grow.
Croud has a unique approach to assisting digital marketers. It's propriety technology supports planning, automation and delivery of digital marketing campaigns. Croud's capability to deliver this at scale is supported by their "Croud Control" platform, a digital platform that links over 2,300 on-demand digital experts known as "Croudies" to clients.
Croud continues to expand its network of "Croudies" and the digital products available to clients. For example, its in-house "Croud Creative" team provides instant creative resources to media teams allowing them to create world-class campaigns. It also continues to make acquisitions to strengthen its position, and remains well regarded in the space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
50% female employees
29% employee growth in 12 months
Company
Funding (1 round)
Nov 2019
$38m
LATE VC
Total funding: $38m
Company benefits
- Work from home opportunities
- 20 days vacation a year + 10 public holidays
- Full Paid Medical Insurance (including dental and vision)
- Equity in Croud US upon completion of 6 months
- Annual performance bonus
- 401k plan
- Sales commission (if involved in a pitch)
- Gym Membership contributions (Classpass or NYHRC)
- Free fruit, breakfast cereals, snacks, soft drinks and tea & coffee
- Free home office chair and screen
- Quarterly team offsites / Regular socials
- Free Citibike membership
- Recruitment referrals bonus
- Agile working policy
- Summer Fridays
Company values
- Passion: Really caring about what we do - and about doing a great job for our clients. But also about our objectives, our personal development, each other, and about Croud’s success as a business
- Imagination: We never rest on our laurels and are natural problem-solvers. We continually push the boundaries for our clients – whether that’s through technological advancement or innovative business solutions
- Integrity: We care about doing the right thing, and about acting as a partner – not a supplier – to our clients. We put accountability, transparency, and meaningful results at the centre of everything we do
Company HQ
London, UK
Articles
Leadership
Ben Knight
(Founder)Ben worked within search for over ten years, and realised there was a gap in the market to deliver a more innovative way of working, so founded Croud, to cater to clients' 24/7/365 demands
Luke Smith
(CEO)Luke started his career at News International and The Economist, then turned his hand to agency relationship management at Google, where his belief that the agency model was broken grew.
People progressing
Joined as a Digital Director, promoted to Head of SEO after 1 year. Moved to become Director of Organic Performance after another 1 year and 10 months.
Having started at Croud as a Client Strategy Executive, Caroline is now Client Director
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