Senior Partner Marketing Manager, Fivetran
$138.6-173.3k
Data integration solutions
Open for applications
Data integration solutions
1001+ employees
Open for applications
$138.6-173.3k
1001+ employees
Company mission
Fivetran's mission is to solve the hardest part of building a data-driven company: centralising all your data in one place.
Role
Who you are
- Experience: 7+ years of experience in Developing and executing comprehensive channel partner marketing strategies for channel partners
- Partner Marketing Experience: Proven track record of developing and collaboratively executing successful partner marketing programs, preferably with channel partners.Channel marketing with a proven track record in driving pipeline growth and market expansion through G/SI and reseller partners
- Strong understanding of G/SI and reseller ecosystems, including channel sales, marketing, and enablement strategies
- Content Creation Familiarity: Understanding of channel partner marketing needs and the ability to tailor messaging and content accordingly
- Self-Starter: While no longer a startup, Fivetran maintains the startup spirit and the ability to adapt to a fast-paced, dynamic environment and take initiative and ownership are critical for success
- Strong Communication and Interpersonal Skills: Excellent verbal and written communication skills, including the ability to communicate effectively with diverse audiences
- Strong Prioritization Skills: Ability to balance multiple initiatives and make strategic decisions
What the job involves
- We’re seeking a dynamic and results-oriented Sr.Partner Marketing Manager to join our Product + Portfolio Marketing team to lead partner marketing efforts with our G/SI and reseller partners, to ultimately drive pipeline growth and market expansion
- In this role, you’ll own both scale and bespoke marketing efforts involving G/SI and reseller partners, from development to execution
- You’ll work cross-functionally with teams like alliances, content, product marketing, and demand generation to deliver effective marketing materials for managed and long-tail partners alike
- This role is critical in developing and executing integrated marketing plans that align with our overall business objectives and accelerate partner success
- Develop and execute comprehensive channel partner marketing strategies for channel partners
- Define bill of materials (BOM) for partners related to Fivetran GTM launches and campaigns and deliver BOM by repurposing foundational materials from PMM, content marketing, and demand generation
- These bundles will be leveraged by both managed and non-managed partners, so communicating how and when to use the materials will be equally as important as the assets themselves
- Ensure joint materials for every stage of the funnel are available for partners to leverage in their own efforts with their customers
- Work with the Partner Programs team to upload materials into the Fivetran Partner Portal for partners to leverage
- Collaborate with Fivetran Partner Development Managers and Partner Area Managers (as needed) to bring bespoke partner solutions to market, with Fivetran launches and campaigns in mind
- Evolve channel marketing communications strategy, inclusive of monthly newsletters, and work with the Partner Programs team to ensure alignment
- Build and maintain strong relationships with marketing teams within key partners, understanding how Fivetran’s business goals overlap with theirs, and identifying opportunities for collaboration
- Collaborate and communicate effectively with external partners as well internal cross-functional teams (i.e. alliances, product marketing, field marketing, demand generation) to effectively develop and execute joint go-to-market plans
- Track and measure partner marketing performance, providing insights and implementing changes to optimize programs
- Stay up-to-date on industry trends, competitor activities, and partner landscape to identify new opportunities
Our take
After a few slower years since graduating from Y Combinator in 2013, Fivetran has skyrocketed, consistently raising large sums of funding, including an Andreessen Horowitz-backed $565m Series D round in 2021.
Customers are mostly data analysts at companies with inefficient database schema, who suffer from a high risk of project failures. Fivetran offers rapid integration of complex data services into cloud warehouses, tagging onto the trend towards cloud-based data systems.
By developing and continuously improving cloud applications that adapt to changing APIs and data schemas, Fivetran is attracting customers who seek long-term data viability. Fivetran also benefits from being easy to set up and integrate into a client's existing software.
After acquiring HVR, a data integration competitor, and Teleport Data, Fivetran continues to add functionality and customers via acquisition. A round of funding in 2023 paved the way for expansion into European and Asian markets.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Sep 2021
$565m
SERIES D
Jun 2020
$100m
SERIES C
Total funding: $727.6m
Company benefits
- 100% paid Medical, Dental, Vision and Basic Life Insurance. Benefits begin on your first day!
- Option of Health Savings Account (HSA) or Flexible Savings Account (FSA)
- Generous paid time off (PTO) plus paid sick time, holidays, parental leave, and volunteer days off
- 401k match program
- Eligible donation match program
- Monthly cell phone stipend
- Work-from-home equipment reimbursement for your home office setup!
- Professional development and training opportunities
- Company virtual happy hours, free food, and fun team building activities
- Commuter benefits to help with transit and parking costs
- Employee Assistance Program (EAP)
- Referral Bonuses
- Stock equity -- every employee is granted stock options when they walk in the door
- Annual Camp Fivetran trip that brings together every employee from around the world
Company values
- Preserve your integrity, even when it's hard
- Take the initiative
- Trust each other
- Nurture diversity, equality and inclusiveness
- Lead, don't follow
- One team, one dream
Company HQ
Downtown, Oakland, CA
Articles
Leadership
George Fraser
(CEO)PhD in Neurobiology from the University of Pittsburgh
Taylor Brown
(COO)Studied Business Administration (focusing on design strategy) at California College of the Arts to Masters level
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