Senior Account Based Marketing Manager, Workiva

• Bachelor’s degree or equivalent combination of education and experience in a related field. Related fields are marketing, sales, or partner related
• 6+ years in account-based marketing roles, or closely related fields
• Reliable internet access for any period of time working remotely, not in a Workiva office

Desirable

• The Senior Account-Based Marketing (ABM) Manager will play a pivotal role in driving ABM campaigns and initiatives
• This role is responsible for planning, executing, and measuring integrated marketing campaigns that generate pipeline and bookings from target accounts
• This role demands a deep understanding of B2B SaaS demand generation, as well as expertise in evolving ABM strategies across personalized (1:1), targeted (1:Few), and broad (1:Many) approaches, including the use of relevant tactics and tools
• Develop and execute global marketing strategies that engage target accounts. This includes determining which campaigns require an ABM approach, identifying target accounts, selecting the right channel mix and content, executing campaigns, and reporting results
• Manage and support the execution of multiple campaigns simultaneously by implementing tailored strategies and tactics across both customer acquisition and expansion efforts
• Collaborate with cross-functional teams to create impactful content and messaging for target accounts across various channels, including email, digital platforms, field events, and more
• Work closely with sales teams to ensure alignment on target accounts, coordinate sales enablement materials, and facilitate a smooth handoff and successful progression of qualified accounts
• Report on each ABM campaign outcomes, tracking key performance indicators (KPIs) such as pipeline generation, bookings, revenue impact, engagement metrics, funnel progression, and deal velocity
• Utilize ABM platforms, marketing automation, CRM, and other relevant tools to monitor campaign performance, derive insights, and recommend campaign optimizations
• Stay current on industry trends, best practices, and emerging technologies in ABM to continuously innovate and improve strategies