Senior Manager of Marketing Operations, OneSignal

$135-160k

Salary range applies to New York and California. Plus equity

SQL

Google Analytics

Excel

Salesforce

Hubspot

Marketo

Intercom

Mixpanel

Outreach

Senior and Expert level

Remote in US

Customer messaging and engagement platform

Be an early applicant

Customer messaging and engagement platform

101-200 employees

B2BMarketingCommunicationSaaSMobileAPITelecommunicationsAutomation

Be an early applicant

$135-160k

Salary range applies to New York and California. Plus equity

SQL

Google Analytics

Excel

Salesforce

Hubspot

Marketo

Intercom

Mixpanel

Outreach

Senior and Expert level

Remote in US

101-200 employees

B2BMarketingCommunicationSaaSMobileAPITelecommunicationsAutomation

Company mission

To democratize customer engagement for all businesses around the world.

Job

Company

Role

Who you are

5+ years experience at a technology company in marketing operations, preferably in B2B Saas
Proficiency in Marketo, SFDC, and integrating marketing systems with other technologies
Technically inclined with the ability to help implement integrations and knowledge of modern marketing tools
Strong interpersonal skills; demonstrated effective listening and communication skills with the ability to synthesize data collected and identify the root of problems/causes
Bonus: Experience with other tools in our stack: HubSpot, LeanData, BookIt, Outreach, Bizible, Mixpanel, Gong, Intercom, Google Analytics
Modeling skills in Excel and the ability to work with SQL is a plus but not required

What the job involves

This role will work closely with the entire marketing team to be the bridge between marketing strategy and technical execution, ensuring that marketing programs and initiatives are positioned to drive growth
Own the majority of the MarTech stack, with a focus on Marketo. Help evolve and streamline our stack as well as research and implement the latest tools/technologies to increase lead quality via intent, predictive analytics, attribution, and data enrichment
Work closely with the marketing functional driver across demand generation, lifecycle marketing, events, webinars, paid media and more to enable and improve their strategies
Support essential marketing operations initiatives such as managing the lead lifecycle, lead scoring, lead nurturing, and data cleansing
Provide end-to-end visibility to marketing funnel velocity, segmentation, targeting, and campaigns
Assist with lists creation, cleaning and importing as well as data enrichment and cleaning
Develop training and documentation to ensure Marketers are fully enabled to use system features and processes
Troubleshoot issues as they arise from various business partners relating to system workflow gaps and platform inconsistencies
Partner closely with cross-functional teams to ensure sales and marketing alignment on key processes, reporting, and initiative goal-setting
Help build reliable reporting to better track ROI, attribution, and leads from organic, paid, events, outbound, webinars, and nurture programs
Make data-based recommendations for how we can drive more conversions, revenue and efficiency within each channel

Our take

OneSignal was born out of the frustration of game developers with existing push notification tools, that were not developer-friendly and did not give them a good way to re-engage users and bring them back into the game. After building its own push notification system to address these issues, the company quickly found a market gap for an easy, developer-friendly push notification system for all apps, that could be utilised by any size company.

Today, they are a customer engagement platform of choice implemented by over 1 million businesses. OneSignal's web and mobile SDK is simple for developers to install, and for marketers to use, supplying omnichannel messaging across web-and-mobile push, in-app messaging, SMS, and email.

Although there is notable competition in the space, from companies such as Braze and CleverTap, OneSignal claims uniqueness with its focus on “intelligent delivery”, which schedules notifications for the time of day users most interact with the app. The company has raised substantial funds, both in the past and more recently, that will be invested in machine learning projects, geographic expansion, and growing its team.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

Top investors

12% employee growth in 12 months

Glassdoor (4.1)

Company

Funding (last 2 of 4 rounds)

Sep 2022

$50m

SERIES C

Jul 2019

$25m

SERIES B

Total funding: $84m

Company benefits

Remote First Collaboration
Flexible Vacation
Health, Dental & Life
Home Office & Wellness Stipend
Learning & Development Stipend
Fun Offsites
Sweet Swag
No-meeting Wednesdays

Company HQ

South San Mateo, San Mateo, CA

Leadership

George Deglin

(CEO)

Co-founder and former CEO of Hiptic Games. Former bug bounty hunter, finding security issues from Facebook, Google, Dropbox, and Coinbase

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