Vice President of Revenue Operations, Placer.ai
$216-300k
Location analytics platform
Open for applications
Location analytics platform
501-1000 employees
Open for applications
$216-300k
501-1000 employees
Company mission
To provide everyone access to large-scale consumer real-world behavior.
Role
Who you are
- Bachelor's degree in Business, Finance, Economics, or a related quantitative field; MBA or Master's degree preferred
- 10+ years of progressive experience in Revenue Operations, Sales Operations, or Business Operations within a high-growth SaaS environment
- 5+ years of experience leading and managing a large-scale, global Revenue Operations team
- Proven track record of success in defining and implementing multi-year GTM strategies that demonstrably improved revenue predictability and operational efficiency
- Deep expertise in Salesforce or similar enterprise CRM architecture, administration, and advanced reporting
- Experience partnering with Product and Product Marketing to translate product telemetry into GTM playbooks
What the job involves
- The Vice President, Revenue Operations is a key strategic partner to the CRO and executive team, responsible for defining the multi-year revenue strategy, including segmentation and capacity planning, and leading the annual and quarterly Go-to-Market (GTM) planning process; encompassing targets, quotas, compensation, and budget alignment across all revenue functions
- This role is tasked with owning the end-to-end GTM process design, developing a unified revenue performance framework to guide investment decisions, and driving the companywide revenue forecasting process
- The responsibilities support and drill-down from the summary
- Partner with the CRO and executive team to define the multi‑year revenue strategy, including segmentation, coverage model, and capacity planning across direct, channel, and self‑serve motions
- Lead the annual and quarterly GTM planning process: targets, territories, quotas, headcount plans, compensation design, and budget alignment across Marketing, Sales, Customer Success, and Partnerships
- Develop and maintain a unified revenue performance framework (pipeline, conversion, cycle time, retention, expansion) to guide investment decisions and trade‑offs
- Own the Revenue enablement program for all functions within the organization
- Own end‑to‑end GTM process design from lead to renewal and expansion (lead management, qualification, opportunity management, deal desk, order management, handoffs to onboarding and CS, renewal playbooks)
- Standardize and continuously improve processes for different DevOps segments (e.g., PLG/self‑serve, mid‑market, enterprise, strategic accounts, MSPs/VARs) while preserving regional and segment flexibility where needed
- Implement and govern clear operating cadences: QBRs, forecast calls, pipeline reviews, marketing performance reviews, and customer health reviews
- Establish a single source of truth for revenue data across CRM, marketing automation, product telemetry, billing, and customer success platforms, with clear data definitions and governance
- Build robust dashboards and analytics for pipeline health, forecast accuracy, cohort retention, product adoption, pricing/discounting, and sales productivity; turn insights into recommendations and action
- Own the companywide revenue forecasting process (new, expansion, churn) and drive continuous improvements in accuracy, timeliness, and scenario modelling
- Own the GTM tech stack strategy and roadmap
- Ensure systems are designed and integrated to support DevOps‑specific motions such as trials, freemium, usage‑based pricing, marketplace transactions, and hybrid land‑and‑expand motions
- Drive adoption, enablement, and change management for GTM tools, ensuring that teams use standardized workflows and that data quality remains high
- Serve as the connective tissue between Marketing, Sales, Customer Success, Product, and Finance to ensure alignment on ICP, segmentation, messaging, pricing/packaging, and lifecycle plays
- Partner with Product and Product Marketing to translate product telemetry and usage data into account‑level signals and plays (upsell, expansion, save, migration) for GTM teams
- Oversee Revenue Enablement, ensuring onboarding, ongoing training, and playbooks are grounded in data and aligned to GTM priorities
- Build and lead a high‑performing RevOps organization spanning sales operations, marketing operations, CS operations, systems/administration, analytics, and deal desk
- Define clear charters, operating models, and SLAs for how RevOps engages with GTM leaders and internal stakeholders
- Develop talent, foster a culture of experimentation and continuous improvement, and position RevOps as a strategic partner rather than a reactive service function
Our take
For businesses of all sizes, measuring traffic can be a critical component in understanding their audiences. Placer provides valuable insight into audiences and competition, by generating traffic analytics that enable companies to discover new business opportunities.
Placer provides accurate foot traffic counts and dwell time, with a range of filtering options that help companies better understand demographics. It also supplies data to help companies deduce how promotions, holidays, seasonality, and events impact business.
In 2022, Placer reached a valuation of $1 billion, and has continued to raise funding in the years since. Though it faces its share of competition, the company's array of insights and expertise has set it apart in the market and enabled it to secure a leading position.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
41% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jul 2024
$75m
LATE VC
Jul 2022
$60m
LATE VC
Total funding: $301m
Company benefits
- Work with, and learn from, top-notch talent
- Fully remote
Company HQ
Santa Cruz, CA
Leadership
Noam Ben-Zvi
(CEO & Co-founder)Studied Computer Science at Tel Aviv. Former Data Science Team Leader for Israel Defense Forces. Co-founder and Head of Product at BlueTail, before co-founding Placer in 2014.
Zohar Bar-Yehuda
(Chief Data Scientist & Co-founder)Gained a Computer Engineering degree at Ben-Gurion University. Formerly a System Architect at Verint, Senior Algorithm Developer at OrCam, before co-founding Placer in 2014.
Oded Fossfeld
(VP (R&D) & Co-founder)Studied Computer Science at Ben Gurion University. They worked as a Software Engineer at Shine, Lacoon Security and Check Point. Co-founded Placer in 2014.
Ofir Lemel
(CPO & Co-founder)Former Lieutenant in 8200 division of Israel Defense Forces. Co-founder at Juntos! and Roamie. Co-founded Placer in 2014.
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