Senior Demand Generation Manager, Marqeta

• The ideal candidate understands how to tailor demand strategies to specific country-level nuances and how to activate prospect data and campaign insights across the funnel
• 8 years’ experience in B2B performance marketing, demand generation, or growth marketing role
• Proven track record delivering pipeline through integrated programs in the UK and key European markets
• Deep understanding of demand strategy across paid media, events, and outbound marketing support
• Hands-on experience with Salesforce and Marketo or a similar automation platform
• Strong analytical and testing mindset with an innate ability to interpret marketing data, share performance results, and influence action across a cross-functional team

Desirable

• We’re seeking a high-energy Head of Demand Generation to lead marketing efforts across the UK and selected strategic markets in Europe
• In this strategic role, you’ll design and run integrated campaigns that generate qualified pipeline for our commercial and enterprise sales teams
• You’ll work closely with sales leadership, product marketing, and external media partners to execute full-funnel programs across events, digital advertising, and outbound nurture campaigns
• Plan, execute, and optimise integrated demand generation campaigns across the UK and priority European markets
• Own campaign strategy for events, paid media, media partnerships, email, and outbound prospecting support
• Analyse campaign and channel performance to drive insights, continuously improve conversion, and influence future strategy
• Constantly test, iterate, and share performance insights

• Hiring Manager: Jaime Parlee
• Recruiter For This Role: Louise Devlin