Social Media Strategist, Outside
$45-55k
Active lifestyle content hub
Be an early applicant
Active lifestyle content hub
201-500 employees
Be an early applicant
$45-55k
201-500 employees
Company mission
To inspire and enable people to discover that life is best spent outside experiencing healthy, connected, and fulfilling lives.
Role
Who you are
- You're a detail-obsessed social media native who moves fast without cutting corners
- You live and breathe the outdoor world. Whether that's trail running, climbing, skiing, mountain biking, fishing, or something else entirely - and that genuine passion shows in the content you create
- You understand what resonates with outdoor audiences because you are one
- Experience in social media, digital content, or a related role (internships and freelance count)
- Hands-on experience managing multiple social platforms, with particular fluency in Instagram and Facebook
- Comfortable creating static graphics and short-form video assets using Canva or similar tools
- Familiarity with social analytics and scheduling tools; experience with Amplitude or True Anthem is a plus
- Proficient in Google Suite and Slack; comfortable working async across a fully remote team
- Exceptionally organized. You manage multiple deadlines, campaign initiatives, and cross-team communications without things slipping
- A sharp eye for platform trends and the initiative to act on them without waiting to be asked
- Clear, concise written communicator who can adapt tone and voice across brands and platforms
- Genuine passion for the outdoors and working knowledge of the sports, activities, and culture that Outside Magazine covers — this is non-negotiable
What the job involves
- The Social Media Strategist for Outside Magazine is responsible for concepting, executing, and managing social channels for the brand, and working alongside other Social Strategists to amplify and distribute content from within the Outside Inc. ecosystem
- This role supports the Audience Development team by taking direction and data from leadership and transforming it into actionable strategies for engaging, platform-focused content and marketing campaigns that drive traffic, audience growth, and measurable results
- This role reports to the Adventure Social Media Manager and partners closely with other Strategists to ensure consistency and quality output across the Outside Magazine brand. The Strategist plays a key role in day-to-day execution, content development, and cross-brand coordination, keeping the brand's social presence tightly integrated with the editorial process
- This individual collaborates closely with Editorial, Creator, Events, Marketing, Sales, OTV, and Video teams to execute the organic social strategy and any additional paid or marketing initiatives aligned with our business priorities
- Execute an organic social strategy for Outside Magazine across priority platforms (Instagram, Facebook) and supporting channels (TikTok, YouTube, X, Threads), ensuring alignment with editorial priorities and broader company departments
- Create always-on, evergreen, trending, and breaking news content using platform-specific best practices, native tools, Canva templates, and static and short-form video formats
- Manage individual platform performance using core metrics including traffic, audience growth, engagement, and views
- Review performance data regularly to assess and implement strategic adjustments that maintain consistently improving results
- Execute distribution strategies across social networks, optimizing for reach, engagement, growth, viewership, and traffic with platform-native content
- Manage the creation, implementation, and communications around evergreen content through True Anthem
- Monitor account communities and engage with followers, maintaining industry-standard best practices for community management
- Manage research, review, outreach, and posting of all User Generated Content, ensuring proper rights and attribution
- Support team leads in providing performance data and platform updates on a weekly basis
- Stay current on platform trends and emerging formats, experimenting with new approaches and bringing forward ideas to keep content fresh and competitive
- Partner closely with Editorial teams to align on content calendars, upcoming events and issues, and larger initiatives that strengthen publishing cadence and drive web traffic
- Work alongside other Social Strategists to execute cross-brand promotion of editorial content, tailored to audience across brands
- Collaborate with the Outside TV team on weekly podcast and programming content planning, distribution, and performance, adjusting strategy and visuals based on results
- Manage timelines and ensure proper distribution of sales needs and assets per client briefs and partner commitments
- Coordinate with the Outside Days team for event support and social coverage, meeting sales and marketing content needs
- Maintain up-to-date files, trackers, logs, and folders in accordance with standard procedural guidelines from leadership
- Flag operational or platform-based issues and risks to leadership in a timely manner, presenting solution-oriented plans or recommendations
Our take
Keeping people connected is among the many benefits of the digital world. Outside - formerly known as Pocket Outdoor Media - provides digital content for outdoor enthusiasts and athletes to find events, trade tips, and easily find the lifestyle content that is right for them.
Outside brings together a variety of traditional brands as well as additional content to create a complete user experience. Through its site, users can access meal plans, gear reviews or even online courses, as well as find the latest developments in any outdoor recreational or competitive activity.
The value of digital content is growing at an impressive rate, as is the target audience for Outdoor's content, as the popularity of outdoor activities is on the rise. As the market continues to grow, the company finds itself in a promising position for future growth, and it will be interesting to see what it focuses on next.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-5% employee growth in 12 months
Company
Funding (2 rounds)
Feb 2021
$150m
SERIES B
Jul 2020
$14m
SERIES A
Total funding: $164m
Company benefits
- Equity: we believe that all employees are owners and that we all contribute to the success of the company
- Comprehensive benefits package: Health, Dental, Vision, Life & AD&D, and more!
- Flexible time away: we believe in both the importance of working hard AND taking time to refresh and rejuvenate
- Learning & development: we put employees first and provide resources for personal and professional advancement
- Fringe benefits: cell phone reimbursement, fitness and ClassPass access, commuter program, etc
Company HQ
Downtown, Boulder, CO
Leadership
Robin Thurston
(Founder & CEO)Former CEO of Helix and Pocket Outdoor Media. They also worked at Under Armour as an EVP and Chief Digital Officer.
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