Marketing Associate, Upway
+ Stock options
Reconditioned e-bike marketplace
Be an early applicant
Reconditioned e-bike marketplace
101-200 employees
Be an early applicant
+ Stock options
101-200 employees
Company mission
To accelerate e-bike adoption and reduce waste.
Role
Who you are
- If you thrive in a fast-paced, entrepreneurial D2C environment and are ready to build the foundations of our marketing strategy, we want you to be part of our exciting growth journey!
- Strong academic background
- 1-2 years in marketing, with proven success in driving demand in a consumer-focused environment
- Entrepreneurial, autonomous, and able to thrive in a fast-paced, high-growth environment
- Hands-on approach, willing to dive into day-to-day execution while maintaining strategic oversight
- Creative and resourceful problem solver who can adapt to local nuances and understand emerging trends
- Exceptional communication skills, both written and verbal
- Fluency in German and English
- Based in Berlin - hybrid policy possible in the medium term
What the job involves
- As a Marketing Associate at Upway, you’ll play a critical role in executing our marketing strategy, optimizing demand generation, and building a locally loved brand
- With a 7-digit marketing budget to manage, you’ll lead campaigns across multiple channels—from social media and influencer partnerships to calendar-driven promotions and special brand activations
- Plan, implement, and optimize marketing campaigns, ensuring they drive traffic and maximize conversion
- Manage calendar-based campaigns (e.g., Black Friday, holidays, back-to-school) to capitalize on seasonal opportunities
- Scope, negotiate and manage strategic partnerships to expand reach and drive customer acquisition
- Monitor and analyze partnership performance, optimizing for ROI and scaling successful collaborations
- Develop and execute SEO strategies to improve organic search rankings, drive qualified traffic, and increase visibility across key search engines
- Conduct keyword research, optimize website content and structure, and collaborate with content, tech, and product teams to ensure best SEO practices are implemented across all digital touchpoints
- Oversee the strategy, execution and analyse results of social media initiatives, working closely with the Social & Content Associate to ensure content is creative, engaging, and aligned with brand goals
- Identify and collaborate with influencers to run campaigns that build awareness, trust, and engagement within the target audience
- Own and shape the Upway brand’s positioning, ensuring it resonates strongly with local audiences while maintaining global brand consistency
- Implement and oversee CRM activations, using customer data to personalize messaging, improve customer retention, and create targeted campaigns
- Reporting To General Manager, DACH
Application process
- Stage 1: Applied
- Stage 2: Review
- Stage 3: Introduction Call
- Stage 4: Interview with Senior manager
- Stage 5: Co-founder Call
- Stage 6: Offer Stage
Our take
Upway is a second-hand marketplace for electric bicycles, offering a more affordable alternative to new models. The company purchases e-bikes from both private sellers and e-bike companies, refurbishing them and reselling at a discount, a model that appeals to those looking for quality e-bikes at a lower cost.
The electric bike market in Europe is booming and expected to double in value over the next decade. Upway capitalises on this growth by addressing consumer concerns about the quality of second-hand bikes. Through its refurbishment process, it ensures customers can confidently purchase pre-owned bikes, reducing both costs and environmental impact.
In addition to its expansion into key European markets, Upway has recently formed a strategic partnership with Rad Power Bikes. Through this collaboration, customers of Rad's US retail locations can trade in their old e-bikes for discounts on new models, supporting a circular economy. An exciting partnership that strengthens Upway's position as a leader in sustainable mobility and makes e-bikes more accessible.
Steph
Company Specialist at Welcome to the Jungle
Insights
107% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Nov 2023
$30m
SERIES B
Jun 2022
$25m
SERIES A
Total funding: $61m
Company HQ
Gennevilliers, France
Leadership
Toussaint Wattinne
(Co-Founder & CEO)Before co-founding Upway, spent eight years at Uber in a variety of roles, including Director and Regional General Manager.
Stéphane Ficaja
(Co-Founder)Engineer with experience at AirFrance and FinTech company Misys. Like co-founder Toussaint Wattinne, worked at Uber for eight years in a number of Directorial and Regional Management roles.
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