Director of Brand Marketing, Zola
$140-160k
More information about location
2 days a week in office
Online wedding registry, planner & retailer
Open for applications
Online wedding registry, planner & retailer
201-500 employees
Open for applications
$140-160k
More information about location
2 days a week in office
201-500 employees
Company mission
To make engaged couples happy.
Role
Who you are
- 8-10 years of brand marketing experience at consumer-facing brands or agencies (or less, with an MBA)
- Strong fluency in social strategy. You’re “chronically online” and extremely passionate about staying on top of evolutions in consumer behavior on new and emerging social channels
- Proven experience managing social media and PR teams (internal or agency-side)
- Strong strategic thinker with the ability to turn insights into compelling, creative brand executions
- Track record of managing complex cross-functional campaigns with clear ROI
- Excellent communication and presentation skills; comfortable working closely with executives and external partners
- A deep comfortability with getting scrappy, moving quickly, rolling up your sleeves, and figuring things out
- Passion for weddings, events, or consumer lifestyle categories a plus
What the job involves
- We’re looking for a strategic, creative, and execution-focused Director of Brand Marketing to lead Zola’s brand presence across PR, social, and key brand campaigns. Reporting directly to the CMO, this person will be responsible for brand strategy, storytelling, and generating buzz across owned and earned channels
- You’ll manage our social team, external PR partners, and lead brand initiatives from consumer insights to campaign execution – partnering closely with peers on Growth, Lifecycle, Marketing Strategy, Creative, Product, and across business teams
- In a nutshell, success in this role is getting people talking about Zola. If you have a knack for generating buzz – this role is for you
- Lead Zola’s brand marketing strategy—elevating how Zola shows up across every consumer touchpoint
- Concept and oversee execution of Zola’s brand marketing campaigns, using a blend of consumer insights, timely cultural insights, Zola data and product initiatives, and a deep understanding of our brand identity
- Manage the social media team, ensuring content is high-quality, timely, and brand-aligned, and always at the forefront of new trends
- Own PR strategy and execution, managing external PR agency and freelance consultant to drive media coverage and cultural relevance
- Partner with internal teams (creative, product, customer service, etc.) to ensure brand consistency across the full customer journey
- Lead consumer insights initiatives—designing and analyzing brand health studies, message testing, and audience research
- Act as a key stakeholder in integrated campaign development, helping shape narratives that support performance and brand goals
- Represent the voice of the customer across the organization, advocating for storytelling, consistency, and brand strength
Our take
Zola is one of the most well-known and popular online wedding registries. It makes it easier for couples to build a gift registry by partnering with hundreds of brands, while also offering a range of other wedding related services such as guest list and invite planning, wedding website creation, and even wedding dress sales.
Since launching in 2013, the company has become one of the biggest disruptors in the growing wedding registry niche, just ahead of the likes of Honeyfund and Crate & Barrel. With the US wedding industry worth roughly $70.3B, there’s plenty of profit to be made in this space, despite competition from giants like Amazon and Target.
Freddie
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
May 2018
$100m
SERIES D
Jan 2018
$25m
SERIES C
Total funding: $169.3m
Company HQ
World Trade Center, New York, NY
Leadership
Shan-Lyn Ma
(Co-Founder & CEO)Former Senior Product Marketing Manager at Yahoo, and Chief Product Officer at ecommerce jewelry company Chloe + Isabel. Before co-founding Zola, founded and was General Manager of artisanal food marketplace Gilt Taste.
Nobu Nakaguchi
(Co-Founder & Chief Design Officer)Before co-founding Zola, worked for Gilt Groupe in a number of senior roles including Product Management and User Experience. Founded and was Design Director at nn27, a digital product design consultancy.
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