Marketing Manager, Ideagen

Salary not provided

Mid and Senior level

Remote from US

Compliance-based information management software

Job no longer available

Compliance-based information management software

501-1000 employees

B2BEnterpriseComplianceSaaSProduct ManagementData Integration

Job no longer available

Salary not provided

Mid and Senior level

Remote from US

501-1000 employees

B2BEnterpriseComplianceSaaSProduct ManagementData Integration

Company mission

To enable its clients to improve their organisations by providing the tools which can help improve customer service, increase efficiency, reduce risk, enhance compliance, and lower costs.

Job

Company

Role

Who you are

Bachelor's degree, MBA preferred
4+ years of progressive experience in a b2b marketing role
Excellent interpersonal, communication, and collaboration skills
Proven track record of contributing to bookings and revenue targets
Metrics-driven, holding yourself and the team accountable to meeting performance targets
Strong familiarity with marketing automation and CRM systems such as Salesforce and Pardot for campaign execution and reporting
Creative problem solver and opportunity finder who deftly manages fluid situations
Strong organizational skills and keen attention to detail
Resourceful and adept at finding new, more efficient, or more effective approaches to completing work
Strong affinity for and relationship with sales leaders and sales teams
Solid working knowledge of digital and traditional marketing channels

What the job involves

Create, launch, and manage go-to-market plans in core and emerging sectors
Plan and implement marketing initiatives using multiple technology platforms, including marketing automation systems, digital channels, and third-party distribution
Work closely with product marketing, insights, and content teams to develop messages that generate measurable interest from target buyers
Build, modify, and report on marketing and sales qualified leads/funnel reports
Develop product collateral, videos, and other materials that generate interest and advance deals
Measure, analyze, and report on marketing campaigns against goals using KPI's
Follow and analyze market trends and the competitive landscape to effectively position Ideagen products
Establish a strong feedback loop with the sales team, ensuring that marketing resources are closely coordinated with sales strategy
Communicate marketing campaign plans and performance to employees, leadership, and partners

Our take

Heavily regulated businesses are struggling with greater pressure than ever to simultaneously comply with public guidance while leveraging their data for business success.

Ideagen’s software helps companies comply with regulation and manage risk. It serves more than 8,000 customers, including Heineken, British Airways, the US Navy, the Bank of New York and the European Central Bank.

The company is looking to continue its string of impressive acquisitions after it experienced its own £1.1 billion takeover in 2022 and in January 2023, has itself acquired Supply chain mapping business Qadex.

Freddie

Company Specialist at Welcome to the Jungle

Insights

14% employee growth in 12 months

Glassdoor (3.5)

Company

Funding (1 round)

May 2005

$1.2m

EARLY VC

Total funding: $1.2m

Company benefits

34 days' holidays (inclusive of bank holidays)
Enhanced Maternity and Paternity Pay
Contributory Pension Scheme
Free On-site Parking
Private Medical Insurance
Free 200 degree coffee shop

Company HQ

Ruddington, UK

Leadership

Ben Dorks

(CEO, not founder)

Appointed Chief Executive in 2018 having previously served as Chief Customer Officer for Ideagen. Joined Ideagen in 2013 via the acquisition of Plumtree Group where he served as Sales and Marketing Director and previously worked as a Sales Manager at TSF and Applied Group.

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