Ecosystem Marketing Manager, Affinity
Relationship intelligence company
Be an early applicant
Relationship intelligence company
201-500 employees
Be an early applicant
201-500 employees
Company mission
To create a world where anyone can cultivate and fully harness their network to succeed, by building a new kind of infrastructure to power all relationship-driven industries and applications.
Role
Who you are
- 3-4 years experience in B2B marketing, ideally in financial services, private capital, or relationship-driven industries
- Proven track record managing customer advocacy, partner marketing, or community programs
- Strong relationship-building skills and comfort engaging with senior executives
- Interest in and understanding of private capital markets – PE/VC ecosystem, deal flow, and industry dynamics preferred
- Excellent communication skills with ability to craft compelling stories
- Data-driven mindset with experience measuring and optimizing relationship marketing programs
- Familiarity with AI tools for research, personalization, and content creation
- Collaborative approach with ability to work across marketing, sales, and customer success teams
What the job involves
- We're seeking a relationship-focused marketer to support and grow Affinity's ecosystem marketing program across our network of partners, customers, and industry influencers
- This role combines customer advocacy, partner marketing, and influencer relations to amplify our brand within the tight-knit private capital community
- You'll help execute programs that leverage the interconnected nature of PE/VC relationships to create authentic advocacy that drives pipeline growth
- Build and manage a customer reference program featuring top-tier PE/VC firms
- Create compelling case studies showcasing ROI and deal flow acceleration
- Coordinate customer speaking opportunities at industry events and webinars
- Own our customer advisory board program
- Facilitate peer-to-peer networking among customers across different market segments
- Drive co-marketing relationships with strategic partners in the private capital ecosystem
- Develop joint content initiatives with portfolio companies, service providers, and technology partners
- Create partner enablement materials and co-branded resources
- Build and track partner referral programs that leverage existing relationships
- Identify and engage key thought leaders in private equity, venture capital, and middle market sectors
- Collaborate with industry podcast hosts and thought leadership platforms
- Coordinate influencer partnerships and thought leadership collaborations
- Develop speaking bureau relationships for Affinity executives
- Build authentic relationships within the private capital community
- How You'll Work
- Think relationship-first, understanding that in private capital, authentic connections drive everything
- Use AI tools for prospect research, content personalization, and relationship mapping
- Collaborate with Product Marketing, Demand Generation, Sales, and Customer Success teams
- Track program performance including partner-driven pipeline and customer advocacy metrics
- Operate with sensitivity to the confidential nature of private capital relationships
- You'll play a key role in building Affinity's reputation as the relationship intelligence leader by supporting authentic advocacy within the private capital community. Your work will help us penetrate new markets, accelerate deal cycles, and establish lasting relationships with influential players in the industry
- The tight-knit nature of private capital makes this role uniquely impactful. One well-executed customer story or partner collaboration can unlock entire market segments and drive significant pipeline growth
Our take
Up to 90% of company profiles in traditional customer relationship management systems (CRMs) are incomplete or out-of-date, causing missed sales opportunities and wasted time. Affinity exists to change this state of affairs, using AI to analyse a company's communications and interactions to provide the most accurate profile possible, powering sales and excellent customer relationships.
While other modern CRMs exist, few of them are able to automate data input on the scale of Affinity, which has processed around 20 trillion emails and hundreds of thousands of calendar events to date. It also focuses on industries that are underserved in the CRM sector, including investment banking and real estate. This has grown it a client base of more than 3,000 customers including major enterprises such as Bain Capital Ventures, Nike and Twilio.
Affinity is focusing on expanding its sales, marketing, and engineering teams to grow its customer base and develop new products. As companies look to both improve the performance of their sales teams and reduce costs in manual data entry, Affinity's product is likely to remain extremely popular.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
93% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2021
$80m
SERIES C
Feb 2019
$26.5m
SERIES B
Total funding: $122.6m
Company benefits
- Grocery allowance
- Wellness allowance
- Retirement options
- Flexible PTO
- Education budget
- Health insurance
Company HQ
Financial District, San Francisco, CA
Leadership
Ken Fine
(CEO)Ken joined Affinity in 2024 as CEO. Prior to this, he spent nearly 5 years at Heap as President, COO, and CEO. He also served as the CEO fo Symphony Commerce.
Rebecca Campbell
(CTO)Prior to joining Affinity in 2025, Rebecca worked at Mural as a SVP of Engineering. She also co-founded Caregiven where she served as the CTO of nearly 3 years.
Lindsay Bayuk
(CMO)Prior to joining Affinity in 2025, Lindsay was the CMO of Fullstory. She also spent nearly 7 years at Pluralsight, joining as the VP of Product Marketing before becoming the VP of Portfolio Marketing and then CMO.
Adam Goldman
(CFO)Prior to joining Affinity in 2024, Adam was an SVP and CM of Codecademy at Skillsoft. He also served as the CFO for Codecademy for nearly 2 years
Andy Bryson
(CPO)Andy has been at Affinity since 2019, joining the team as a VP of Product before becoming SVP in 2021 and CPO in 2023.
Share this job
View 12 more jobs at Affinity